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Workshop for Nonprofits, Brisbane Australia Beth Kanter, Beth’s Blog Take me to the Social Web
Agenda for Afternoon Just Three Words Mixing Social Media with Fundraising:  Four or Five Tools Fundraising 2.0 Game
Just Three Words
Success Patterns Assess Audience Objectives  Policy and Education Time investment Staff Roles Experiment
Tell Your Story in Text
Blog the Impact of your program!
Publicly advocate a point of view
 
 
[object Object],[object Object],[object Object],[object Object],In order of amount of time/investment/complexity
It’s more than a site to print photos
Watercooler conversations facilitated by sharing objects .. 1) I share my pics ->   -> with you --->   -->You share your pics -> ---> with him Source: Slideshare by Rashmi Sinha
 
Social Features
 
 
Is Flickr just about cute dog photos?
Start with an individual profile
Documentation
Groups: Engage and educate
 
 
 
Other Considerations Audience Easy upload? Formats? Descriptions Embedded screen size Monetization Creative Commons Licensing Social networking features Distribution
What type of content? http://www.flickr.com/photos/ezalis/
 
 
The Art of (online) Social Networking
 
Social Networks: How It Works 1) I am linked to -> -> to you  --->You are linked to her -> -> to her… Source: Slideshare by Rashmi Sinha
 
Now I know all  these  people!
Social Networking Platform
 
 
 
 
Where’s our target audience? -Ask them (surveys) -Field research  -Analyze demographics of site ,[object Object],[object Object],[object Object],[object Object],[object Object]
 
Friendship Profile Content Outreach Workflow
Establish a routine and stick to it
 
Source: littleoslo.com - Blogpoly Small Groups with a pack of cards Scenario and Context for outcome Choose Your Tools: What and why?  One person to tell story from each group

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Take Me To The Social Web: Australia Workshop: Afternoon

Notas del editor

  1. http://www.flickr.com/photos/hangdog/9299987/