24. But wait, there is more …
http://www.nielsenbuzzmetrics.com/cgm.asp
25. Social Media matters because …
• Different than Broadcast Media
• To cultivate the next generation of
donors
• Rapid Word of Mouth
• The Trust factor
27. Challenges
Skepticism
Lack of Understanding
Time suck
Individual’s authentic voice on
behalf of organization versus
institutional messaging
Too much of a good thing
Lack of resources
Need a strategy
ROI
28. Tools come and go, a strategy based on
experimentation sustains …
45. Ladder of Engagement
Participator Type
Instigators
Evangelists
Donors
Spreaders
Happy
Bystanders
Listen Share Money Solicit Create
Involvement
Personal Fundraiser does the Network Weaving
86. Lessons Learned About Strategy
•Open the Kimono
•Make it personal
•Use the Ladder of Engagement
•Stories
•The Three R’s of Network Weaving
•Fun, Humor, Easy, Urgency, and
Competitive Spirit
•Say thank you in creative ways