What does product marketing look like in 2015? Well, as this infographic explains, adoption is high, content is key, channels are diverse, and measurement is increasingly important. Learn more about modern product marketing by downloading the guide, The Blueprint of Modern Product Launch Marketing: http://bit.ly/1dhsvnF

1. 71%SALESENABLEMENT
THESTATEOF
B2BPRODUCTMARKETING
IN2015
CREATINGCOLLATERALISATOP
PRIORITYFORB2BPRODUCTMARKETING
MAJORITYOFB2BCOMPANIES
INVESTINPRODUCTMARKETING
MOSTPOPULARDIGITALCHANNELS
To understand the state of
product marketing in B2B
companies, Regalix spoke to
senior marketers on current
trends and practices in the field.
This is what they found
Besides Website and Email, preferences on the list
chosen by our respondents, include Webinars, Social
Media, Search and Blog
89%of B2B
marketers mention
new customer
acquisition as the
metric they use to
measure the impact of
product marketing
70%of
respondents say
they look at
revenue generated
to measure the
success of a product
launch
80%CREATINGMARKETING
COLLATERAL
1
2
69%LAUNCHPLANNING
5
70%
CREATING
MARKETING
PLANS
4
70%DEFINING
POSITION
3
84% of B2B
marketers invest
in product
marketing
16% do not
Organic
Search
(SEO)
84%
64%
Social
Media
76%
Webinars
77%
Email
89%
Website
91%
16%
UNDERSTANDING BUYER
NEEDS IS THE MOST CITED
GO-TO-MARKET STRATEGY
REVENUEANDLEADSDETERMINESUCCESS
OFPRODUCTLAUNCH
Source: Regalix
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