[This is my Keynote for the MobiFest Conference 2015]
It's time to Stop the Buzz Wording!
There is not Mobile Marketing!
Marketing doesn't have Flavors,
Marketing has Objectives,
Marketing is all about Communication,
Marketing is all about Real Life!
57. OPTIMIZE YOUR WEB SITE.
MOBILEGEDON IS HERE!
Google ignores non-mobile optimized sites
78% of the Romanian Websites Are not Optimized
for Google’s New Algorithm!
1.
Check Your Web Page here:
google.com/webmasters/tools/mobile-friendly
58. OPTIMIZE YOUR ADS FOR MOBILE
CONSUMPTION!
Ads that are not designed for mobiles have 170% less performance
71% of the FB Ads doesn't have a Mobile Version!
2.
60. OPTIMIZE YOUR CONTENT FOR
CONSUMPTION ON THE GO
Video Content and text with less than 110 characters are more visible
4.
61. OPTIMIZE YOUR EMAIL CAMPAIGNS AND
THE LANDING PAGES
eMail is the best way for better conversion these days
5.
62. TRIGGER MOBILE GENERATED CONTENT
FOR YOUR MARKETING EFFORTS
Instagram can be your Facebook Page partner
6.
63. UTILIZE ZMOT IN YOUR MARKETING
PLANS
Search through mobile is a Key Source of Information
7.
64. VIDEO CONTENT IS ON THE RISE.
OPTIMIZE IT BEFORE USE IT!
On Facebook Non Promoted Video Content has even double Reach vs
Promoted Posts with Photos.
8.
65. DO NOT CREATE ANOTHER ONE
USELESS APP BECAUSE YOUR
COMPETITORS HAVE ONE.
Only 8 applications have been used by the Romanian Consumer in the
last 30 days
9.
66. IT'S NOT ABOUT THE SCREEN SIZE
IS ABOUT YOUR BRAND'S RELEVANCE
SIZE!
Less Space is not an Issue, Irrelevant Content is
10.