We all want to show our school pride, don't we? This is my final project for my Public Relations class at Parsons The New School for Design. A collaboration with DKNY by Donna Karan, is a mock capsule collection for students to show their school pride. In this project you can find the concept to the designs and invites, as well as a creative overview, press releases, social media strategies, target

1. Karen Chiang
Public Relations
Parsons The New School for Design
Capsule Collection
FALL 2013

2.
TABLE OF CONTENTSCover Page…………………………………. 1
Table of Contents…….. ………………….. 2
Creative Overview……. ………………….. 3-5
Invites……….. ……………………………. .6-9
Logo………………………………………….10-11
12 Items Capsule Collection………………12-15
Pitches……. ………………………………...16
Print Pitches……………………………...17-20
Electronic Pitches………………………..21-24
Press Release………. ……………………….25-26
Fact Sheet…. ………………………. ……….27-28
Social Media………………………………….29-36
Message Points…. …………………………...37-39
Target Media….. ……………………………..40-41
Feature Article………………………………..42-43
EPK (Electronic Press Kit)………………….44
Budget…………………………. ……………..45
Event Budget…. ……………………….....46
Lookbook Budget…………………………47
EPK Budget…………………………. ………..48
Total Budget.. …………………………………49
Calendar……….. ……………………………..50-66

3. Creative
Overview

4.
CREATIVE OVERVIEW

6. Invites

7.
INVITES
(Front)
(Back)

8.
INVITES (ENVELOPE)
Glamour Magazine
232 W 42nd St.,
New York, NY 10036
(Front)
(Back)

9. LOGO

10.
LOGO
“The ‘P’ needed to be memorable for all.We want to
students to feel a sense of pride when they see it.
When we were developing the logo, we knew it has to
reflect Parsons.We chose red because it stands out.
One can interpret the lines in the ‘P’ to be drawing
lines or threads.”
- Donna Karan

11. 12 Items
Capsule Collection

12. Reusable Coffee Sleeve
Portfolio
Pencil Pouch (in various sizes and colors)
Business Card Holder

13. Coffee mug with spoon
(various colors)
Half Zip Sweater
Cardigan
iPhone Case

14. Tote Bag
Umbrella with Cup Holder
Thermo Cup
Computer Case

15. Pitches

16. John,
Localstardoesitagain,DonnaKaranteamsupwithParsonsTheNewSchoolfor
Designfora12piececapsulecollectionlaunchingthisfall.Oneofthemostinfluential
designersreturnstoParsonstodesignanewlogoandcollection.
Thecollectionincludes:portfolio,totebag,pencilpouch,businesscardholder,coffee
sleeve,iPhonecase,cardigan,halfzipsweater,coffeemugwithspoon,computercase,
thermocup,andumbrellawithcupholder.Itfocusesonfunction,design,and
sustainability.Notonlydoesitcatertotheneedsofallfashionandartstudents,but
alsotogenerateParsons’reputationandvisibility.
Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfree
tocontactme.
Best,
KarenChiang
408.821.2115
chiak538@newschool.edu
@Parsons560
Pitch:JohnLarsZwerenz
ForestHillsTimes

17. Sarah,
DonnaKaranreturnstoParsonsTheNewSchoolforDesigntocollaboratean
exclusive12itemscapsulecollection.
Thecollectionincludes:portfolio,totebag,pencilpouch,businesscardholder,coffee
sleeve,iPhonecase,cardigan,halfzipsweater,coffeemugwithspoon,computercase,
thermocup,andumbrellawithcupholder.
Themainfocusesareinfunction,design,andsustainability.Notonlydoesitcaterto
theneedsofallfashionandartstudents,butalsotogenerateParsons’reputationand
visibility.
WewouldliketoofferGlitterGuideachancetochatwithDonnaKaranandher
inspirationbehindthiscollection.
Ilookforwardtobeingincontactwithyou,foranyfurtherquestions,pleasefeelfree
tocontactme.
Best,
KarenChiang
408.821.2115
chiak538@newschool.edu
@Parsons560
Pitch:SarahL.
GlitterGuide(glitterguide.com)

18. Press Release

19. PressRelease
FORIMMEDIATERELEASE
ParsonsandDKNYLaunchesCapsuleCollection
NEWYORK,NY–ParsonsTheNewSchoolforDesigncollaborateswithDKNYto
launchits12itemscapsulecollectiononWednesday,September4th,2013atthe
Parsonsbuilding(560SeventhAvenue).
“WearesohappyandhonoredtocollaboratewithDKNY,”saysSimonCollins,Dean
ofFashionParsonsNewSchoolforDesign.“Itisgreattohaveanalumnigivebackto
theschool,”hecontinues.
ThepresslaunchpresentsParsons’newlogoalongwiththecollection,alldesigned
withDKNYaesthetics.Thecollectionincludes:portfolio,totebag,pencilpouch,
businesscardholder,coffeesleeve,iPhonecase,cardigan,halfzipsweater,coffee
mugwithspoon,computercase,thermocup,andumbrellawithcupholder.
Thecollectionfocusesonfunction,design,andsustainability.Notonlydoesitcaterto
theneedsofallfashionandartstudents,butalsotogenerateParsons’reputationand
visibility.“OurgoalistowantpeopletoknowitisParsonswhentheyseeour‘P’
logo,”Simonadded.
DonnaKaranattendedParsonsTheNewSchoolforDesignin1968fortwoyears
beforeshewenttoworkforAnneKlein,buteventuallyfinishedherdegree.TheNew
YorknativebroughthersignatureNewYorkchicsenseintothiscollection.Donna
Karancreatedhersecondline–DKNYin1988.
PressContact:KarenChiang
408.821.2115
chiak538@newschool.edu
@Parsons560
###

20. Fact Sheet

21. !
!!
!
!
!
!
!
!
!
!
!
FACTSHEET
WHEN:Wednesday,September4,2013
7:00p.m.–9:00p.m.
WHERE:ParsonsTheNewSchoolforDesign
560SeventhAvenue
2nd
florrauditorium
WHAT:TokickoffFashionWeek,ParsonsTheNew
SchoolforDesignandDKNYputsonapress
launchforeditors,alumni,students,and
influentialpeopleintheindustry.Collaborating
withDKNY,Parsonslaunchesa12itemcapsule
collectionforstudents.
PRESSCONTACT:KarenChiang
ParsonsTheNewSchoolforDesign
560SeventhAve
NewYork,NY10001
408-821-2115
chiak@newschool.edu

22. Social Media
Strategies

23. • Facebook check-in when you enter the press
launch to get a chance to take pictures with
Donna Karan
• Tell us your favorite spot to do work in
Parsons and enter a chance to win 30% off
when you buy the capsule collection
• Closer look at one of Donna Karan’s
inspiration on the capsule collection
• Facebook exclusives, free ground shipping
• Exclusive interview with Donna Karan and
her memory at Parsons
Sneak
peek
at
the
capsule
collec/on
with
DKNY!

24. Donna
Kara
exclusive
interview!
Read
about
her
/me
at
Parsons
and
how
she
started
her
brand
Backstage
at
the
capsule
collec/on
photo
shoot
hAp://youtu.be/Rr-­‐JX7AGu18
ONLY
TODAY!
Facebook
exclusive!
Free
ground
shipping
Backstage
photo
shoot
September
4th,
2013
DKNY
Capsule
Collec/on
Press
Launch

25. • Live tweet during press launch – tag
@Parsons560 and @DKNY
• Also make sure @DKNY posts about the press
launch
• Tweet us your favorite coffee shop
• Make sure to like us on Facebook for exclusives
• Day Challenge: partner with Guy Gallard
find the bobblehead and enter to win 30% off the
collection. Once you find the bobblehead, take a
picture with it, put it on Twitter or Instagram, and
tag it #SpotTheP
• Day Challenge: It is #AllRedEverything ;Tweet
us a picture of the Parsons red and upload it on
Twitter or Instagram
#SpotTheP

26. Don’t
forget
to
#SpotTheP
challenge
at
Guy
Gallard!
Click
to
see
how
and
what
you
can
win!
TWITTER POSTS
Who
is
coming
to
the
Parsons
@DKNY
capsule
collec/on
press
launch?

27. • Interview with Simon
Collins and Donna Karan
• Exclusive backstage look at
the photo shoot
• A day before the press
launch, upload a video of the
venue. Get people excited
about going to the launch
• After the press launch, next
day, upload the highlights of
the event
• The fashion show on capsule
collection at the press launch
Donna
Karan
interview
What
is
behind
her
inspira/on
designing
for
the
Parsons
capsule
collec/on?

28. Pinterest Boards:
• Parsons x DKNY Capsule Collection, and
have links to the site where they can buy
• #SpotTheP – from the Twitter challenge
• #AllRedEverything – from the Twitter
challenge
• NYC inspirations
• Needles and Threads (design students’
creations)

29. #AllRedEverything
Needles
Threads
#SpotTheP
NYC
Inspira@ons
DKNY
capsule
collec@on

30. Message
Points

31. • Capsule collection with DKNY
• Focus on function, design, and
sustainability
• Simple and innovative designs
(1 of 2)
MESSAGE POINTS

32. • Green initiative, organic
• Cater to students’ everyday
needs
• Increase reputation and
visibility
(2 of 2)
MESSAGE POINTS

33. Target Media

34. !
MagazinesBlogsNewspaper
AllureRefinery29NewYorkTimes
BetterHomesandGardensGlitterGuideTheHuffingtonPost
BillboardHypebeastWWD
BonAppetitWhoWhatWearTheWallStreetJournal
CondeNastTravelerTheCoveteurUSAToday
CosmopolitanFashionMagazineAssociatedPress
CountryLivingTheBusinessofFashionLosAngelesTimes
DesignWeek(UK)TheManualNewYorkPost
DetailsMashableNewYorkSun
Elle560Parsons'SchoolofFashionNewYorkObserver
ElleDécorStyle.comNewYorkDailyNews
EntertainmentWeeklySanFranciscoChronicle
EsquireForestHillsTimes
FoodWine
FoodNetworkMagazine
Glamour
GQ
Harper'sBazaar
InStyle
inTouch
LifeStyle
Lucky
MarieClaire
Men'sHealth
Nylon
NylonGuys
OK
PeopleStyleWatch
Quest
Self
Seventeen
ShopSmart
TeenVogue
TheNewYorker
Time!!!!
Travel+Leisure!!!!
V!!!!
VanityFair!!!!
Vogue!!!!
W!!!!
Wired!!!!
Women'sDay!!!!
Women'sHealth!!!!

35. Feature
Article

36. ParsonsandDKNYLaunchesCapsuleCollection
NEWYOKR,NY–Parsonslaunchesits12piececapsulecollectiononWednesday,
September4th
,2013at560SeventhAvenue,hometowhatmostofusknow–Project
Runway.ParsonsTheNewSchoolforDesignteamsupwithDKNYthisfallfora
Parsonscollection.GuestsatpresslaunchincludeParsonsalumnus,facultyand
students,andeditorsfrommajorfashionmagazines.
ThepresslaunchresemblesDKNYaestheticswithlightshangingfromtheceiling,
fingerfood,champagne,andphotobooth.Theeventfocusesalotonsocialmedia,
whereguestsgettolivetweet,uploadphotos,andgenerateconversationsthrough
hashtags.
“WewanttocreateacollectionthatrepresentsParsonsandwearesohappytohave
DKNYonboardwithusandhelpusdesign.”saysSimonCollins,DeanofFashion
ParsonsTheNewSchoolforDesign.“Itistimeforustohavearecognizablelogo.We
wantpeopletoknowour‘P’logowhentheyseeit.”
Thecollectionincludes:portfolio,totebag,pencilpouch,businesscardholder,coffee
sleeve,iPhonecase,cardigan,halfzipsweater,coffeemugwithspoon,computercase,
thermocup,andumbrellawithcupholder.
Thecollectionfocusesonfunction,design,andsustainability.Notonlydoesitcaterto
theneedsofallfashionandartstudents,butalsotogenerateParsons’reputationand
visibility.
Thecoffeesleevesencouragestudentstotakethesetolocalcoffeeshopsaroundthe
schoolfordiscounts.Insteadofpapercoffeesleeves,thereusablecoffeesleevessaves
moneyandhelpstheenvironment.Theportfolioandbusinesscardholderisfor
studentstocarryaroundwhentheygooninterviewsoruseitfortheirwork.The
simplecardiganisgreatforlayeringforfallweather,designedbyDonnaKaran.The
umbrellawithcupholderisgreatforrainyweatherandyouneedanextrahandfor
coffee.

37. “TherearesomuchtalentatParsons,itistimelaunchacollectionforpeopletobe
proudofParsons,”saysDonnaKaran.“WewantthestudentstorepresentParsons
withgreatpride.”
DonnaKaranattendedParsonsTheNewSchoolforDesignin1968fortwoyears
beforeshewenttoworkforAnneKlein,buteventuallyfinishedherdegree.TheNew
YorknativebroughthersignatureNewYorkchicsenseintothiscollection.Donna
Karancreatedhersecondline–DKNYin1988.
ThecollectionwillbeavailableatTheNewSchool’sbookstoreandonlineat
http://www.newschool.edu/parsons/
(coffeesleeve)(portfolio)
(businesscardholder)(Parsons
cardigan)
(umbrellawithcupholder)(Parsons’newlogo)

38. Budget

39. !
!
!
Need Budget
Address labels $6.97
CD Cases (100/pack x 5) $209.90
CD round label (300/pack x 2) $47.30
CDs (100/pack x 5) $116.80
Foam envelopes (100/pack x 5) $104.25
Paper for physical press release (a pack) $6.68
Printing for CD cover label $300
Stamps ($1.55 x 500) $775
TOTAL $1,566.90
!
!
!
!
!
!
!
!
!
EPK BUDGET

40. !
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
!
Need Budget
Photographer $600
Milk Studio ($100/hr x 4 hrs) $400
4 Models ($80/hr x 4hrs) $320
Casting $200
Printing of Lookbook $700
Stylist $200
Makeup Grooming $150
TOTAL $2,570
!
LOOKBOOK BUDGET

41. !
Sponsorship from Chase Bank $3,000
Need Budget
Bobblehead for Twitter challenge $300
Event Décor
Z Gallarie Roberto Sofa $1,300
Z Gallarie Encore Coffee Table $499
Z Gallarie Barware (4) $36.80
Z Gallarie Stemware (4) $51.80
Lighting $400
Parsons Jazz $250
Decorations $550
Step Repeat Wall (12x8) $1,260
Wristbands (500) $7.89
Drinks
Loredona Pinot Grigio 2011 ($15.99 x 5) $79.95
Henriot Brut Champagne ($39.99 x 5) $199.95
Grey Goose Vodka ($17.99 x 3) $53.97
Lemonade (regular and pink) $40
Labor
Cater Company $1,500
Caterers $600
Bartender $830
Interns $200
Citadel Security $940
Invites
Postage ($1.55 x 980) $1,519
Paper for invitations ($1.50 x 980) $1,470
Envelopes ($1.20 x 980) $1,176
Printing of invitations $600
P' logo sticker $300.00
TOTAL $14,164.36
!
EVENT BUDGET

42. !
!!!
!!!!!!!!!!!!!!!!!!!!!!!!!
!!
!!!!!!!!!!!!!!!!!!!!!!!!!
!
!
!
!
!
!
Three Charges Budget
Event Budget $14,164.36
Lookbook Budget $2,570
EPK Budget $1,566.90
!! !!
TOTAL $18,301.26
!
TOTAL BUDGET

43. Calendar

44. September 2012
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
August 2012
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
September 2012
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
October 2012
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
27 28 29 30 31 1 2
3 4
Propose idea
5 6 7 8 9
10 11 12
Meet with DKNY
13 14 15 16
17 18
Follow up with DKNY
19 20 21
FInalize collaboration
22 23
24 25 26 27 28 29 30
Page 1/1

45. October 2012
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
September 2012
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
October 2012
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
November 2012
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1 2 3 4 5 6 7
8
Book venue
9 10 11 12
Brainstorm creative overview
13 14
15 16 17
Creative overview meeting
18 19 20 21
22 23 24 25 26
Finalize creative overview
27 28
29
Shop furniture (press launch)
30 31 1 2 3 4
Page 1/1

46. November 2012
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
October 2012
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
November 2012
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
December 2012
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
29
Shop furniture (press launch)
30 31 1 2 3 4
5 6
Shop lighting (press launch)
7
Long lead pitch
8
Long lead pitch
9
Long lead pitch
10 11
12
Long lead pitch
13
Long lead pitch
14
Long lead pitch
15
Long lead pitch
16
Long lead pitch
17 18
19
Long lead pitch
20 21
Buy padded envelopes
Buy CD labels
Buy CD cases
Buy CDs
Buy address labels
22 23
Thanksgiving
24
Thanksgiving
25
Thanksgiving
26 27 28 29 30 1 2
Page 1/1

47. December 2012
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
November 2012
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30
December 2012
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
January 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
26 27 28 29 30 1 2
3 4 5 6 7
Develope
social media stratey
8 9
10 11 12 13
Launch social media outlets
14 15 16
17 18 19 20 21 22 23
24
Christmas Eve
25
Christmas
26 27 28 29 30
31
New Years
1
New Years
2 3 4
Finish Press Release
5 6
Page 1/1

48. January 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
December 2012
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
31
January 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
February 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
31
New Years
1
New Years
2 3 4
Finish Press Release
5 6
7
Look for sponsors
8 9
Finish feature story
10 11
Book meetings with sponsors
12 13
14
Short lead pitch
15
Short lead pitch
16
Logo design
Short lead pitch
17
President's Day
18
Short lead pitch
19 20
Martin Luther King Jr. Day
21
Short lead pitch
Finalize sponsorship
22
Short lead pitch
23
Finish logo design
Short lead pitch
24
Short lead pitch
25
Short lead pitch
26 27
28
Pitch bloggers
29
Pitch bloggers
30
Make CD cover for EPK
Pitch bloggers
31
Pitch bloggers
1
Pitch bloggers
2 3
Page 1/1

49. February 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
January 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
February 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
March 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
28
Pitch bloggers
29
Pitch bloggers
30
Make CD cover for EPK
Pitch bloggers
31
Pitch bloggers
1
Pitch bloggers
2 3
4
Pitch bloggers
FASHION WEEK
5
CD cover to print shop
FASHION WEEK
Pitch bloggers
6
FASHION WEEK
7
CD label design
FASHION WEEK
8
FASHION WEEK
Send CD label to print shop
9
FASHION WEEK
10
FASHION WEEK
11
FASHION WEEK
12
CD cover from print shop
FASHION WEEK
13
FASHION WEEK
Collaboration announcement
14
FASHION WEEK
Valentines Day
15
FASHION WEEK
16
FASHION WEEK
17
18
CD label from print shop
19
Stick CD label onto CDs
20
Stuff CD cover into cases
21
Stuff CD cover into cases
22 23 24
25 26 27 28 1
Contact caterers A,B,C
2 3
Page 1/1

50. March 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
February 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28
March 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
April 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
25 26 27 28 1
Contact caterers A,B,C
2 3
4 5 6 7 8
Tasting with caterer A
9 10
11 12
Tasting with caterer B
13 14 15
Tasting with caterer C
16 17
18 19 20 21 22 23 24
25 26 27 28 29
Book caterer
30 31
Easter
Page 1/1

51. April 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
March 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30 31
April 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
May 2013
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
April Fools
2 3 4 5 6 7
8
Look for interns
9 10 11 12 13 14
15 16 17
Interview interns
18
Interview interns
19
Interview interns
20 21
22
Interview interns
23
Interview interns
24
Interview interns
25
Interview interns
26
Interview interns
27 28
29 30 1 2 3 4
Kentucky Derby
5
Cinco de Mayo
Page 1/1

52. May 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
April 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30
May 2013
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
June 2013
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
29 30 1 2 3 4
Kentucky Derby
5
Cinco de Mayo
6 7 8 9
Long lead pitch
10
Long lead pitch
11 12
Mother's Day
13
Long lead pitch
14
Long lead pitch
15
Long lead pitch
16
Long lead pitch
17
Long lead pitch
18 19
20
Long lead pitch
21
Long lead pitch
22
Long lead pitch
23
Long lead pitch
24
Long lead pitch
25
Memorial Day weekend
26
Memorial Day weekend
27
Memorial Day weekend
28 29 30 31 1 2
Page 1/1

53. June 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
May 2013
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
June 2013
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
July 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
27
Memorial Day weekend
28 29 30 31 1 2
3
Contact security A,B,C
4 5
Have interns stuff EPK
6
Have interns stuff EPK
7 8 9
10
Book Parsons Jazz
11 12 13 14
Book security
15 16
Father's Day
17
Book studio for look book
18 19 20 21
Book makeup and grooming
for lookbook
22 23
24 25 26
Book stylist for lookbook
27
Start designing for invites
28 29 30
Page 1/1

54. July 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
June 2013
M T W T F S S
1 2
3 4 5 6 7 8 9
10 11 12 13 14 15 16
17 18 19 20 21 22 23
24 25 26 27 28 29 30
July 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
August 2013
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
1
Book photographer
for lookbook
2
Finish invite design
3 4
4th of July
5 6 7
8 9
Double check invites
10
Send invites to print shop
11 12
Cast models for lookbook
13 14
15 16 17
invites back from print shop
18
Stuff invites
19
Stuff invites
20 21
22
Mail out all invites
23 24
Short lead pitch
25
Photoshoot for lookbook
26
Short lead pitch
27
Short lead pitch
28
29
Short lead pitch
30
Short lead pitch
31
Follow up with caterer
1
Create fact sheet
2
Get logo wall made
3 4
Page 1/1

55. August 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
July 2013
M T W T F S S
1 2 3 4 5 6 7
8 9 10 11 12 13 14
15 16 17 18 19 20 21
22 23 24 25 26 27 28
29 30 31
August 2013
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
September 2013
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
29
Short lead pitch
30
Short lead pitch
31
Follow up with caterer
1
Create fact sheet
2
Get logo wall made
3 4
5
Get photos
from photographer
6 7
Cast caterers for event
8
Lookbook layout design
9
Invites neeed to be
in hand of guests
10 11
12
Lookbook layout final check
13
Lookbook send to print shop
14 15
Send out EPK
16 17 18
19
Approve catering menu
20
lookbook from print shop
21
RSVP due date
Daily newspaper pitch
22
Daily newspaper pitch
23
Daily newspaper pitch
24 25
26
Daily newspaper pitch
27
Daily newspaper pitch
28
Daily newspaper pitch
29
Daily newspaper pitch
30
Daily newspaper pitch
31 1
Page 1/1

56. September 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
August 2013
M T W T F S S
1 2 3 4
5 6 7 8 9 10 11
12 13 14 15 16 17 18
19 20 21 22 23 24 25
26 27 28 29 30 31
September 2013
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
October 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
26
Daily newspaper pitch
27
Daily newspaper pitch
28
Daily newspaper pitch
29
Daily newspaper pitch
30
Daily newspaper pitch
31 1
2
Labor Day
3
Logo wall installed
Event setup
Sound check at venue
4
EVENT DAY
5
Collect media coverage
FASHION WEEK
6
FASHION WEEK
7
FASHION WEEK
8
FASHION WEEK
9
FASHION WEEK
PItch 4th Quarter
10
Follow up
FASHION WEEK
11
PItch 4th Quarter
FASHION WEEK
12
Follow up
FASHION WEEK
PItch 4th Quarter
13
Follow up
14 15
16
PItch 4th Quarter
17
PItch 4th Quarter
Follow up
18
PItch 4th Quarter
Follow up
19
Follow up
PItch 4th Quarter
20
Follow up
21 22
23
PItch 4th Quarter
24
Follow up
25
PItch 4th Quarter
26
PItch 4th Quarter
Follow up
27
Follow up
28 29
30
PItch 4th Quarter
1
Follow up
2
PItch 4th Quarter
3
Follow up
4 5 6
Page 1/1

57. October 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
September 2013
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30
October 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
November 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
30
PItch 4th Quarter
1
Follow up
2
PItch 4th Quarter
3
Follow up
4 5 6
7
PItch 4th Quarter
8
PItch 4th Quarter
Follow up
9
Follow up
PItch 4th Quarter
10
Follow up
PItch 4th Quarter
11
Follow up
12 13
14
PItch 4th Quarter
15
Follow up
PItch 4th Quarter
16
PItch 4th Quarter
17
Follow up
PItch 4th Quarter
18
Follow up
19 20
21
PItch 4th Quarter
22
Follow up
PItch 4th Quarter
23
PItch 4th Quarter
24
Follow up
PItch 4th Quarter
25
Follow up
26 27
28
PItch 4th Quarter
29
PItch 4th Quarter
Follow up
30
Follow up
PItch 4th Quarter
31
Follow up
PItch 4th Quarter
Halloween
1
Follow up
2 3
Page 1/1

58. November 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
October 2013
M T W T F S S
1 2 3 4 5 6
7 8 9 10 11 12 13
14 15 16 17 18 19 20
21 22 23 24 25 26 27
28 29 30 31
November 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
December 2013
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
28
PItch 4th Quarter
29
Follow up
PItch 4th Quarter
30
Follow up
PItch 4th Quarter
31
Halloween
PItch 4th Quarter
Follow up
1
Follow up
2 3
4 5 6 7 8 9 10
11
Pitch blogger
12
Pitch blogger
13
Pitch blogger
14 15 16 17
18 19 20 21
Thanksgiving
22
Thanksgiving
23
Thanksgiving
24
Thanksgiving
25
PItch 4th Quarter
26
Follow up
PItch 4th Quarter
27
Follow up
PItch 4th Quarter
28
PItch 4th Quarter
Follow up
29
Follow up
30 1
Page 1/1

59. December 2013
Parsons x DKNY
Holidays
Long Lead
Short Lead
Bloggers
November 2013
M T W T F S S
1 2 3
4 5 6 7 8 9 10
11 12 13 14 15 16 17
18 19 20 21 22 23 24
25 26 27 28 29 30
December 2013
M T W T F S S
1
2 3 4 5 6 7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24 25 26 27 28 29
30 31
January 2014
M T W T F S S
1 2 3 4 5
6 7 8 9 10 11 12
13 14 15 16 17 18 19
20 21 22 23 24 25 26
27 28 29 30 31
Monday Tuesday Wednesday Thursday Friday Saturday Sunday
25
PItch 4th Quarter
26
Follow up
PItch 4th Quarter
27
Follow up
PItch 4th Quarter
28
Follow up
PItch 4th Quarter
29
Follow up
30 1
2
Pitch blogger
3
Pitch blogger
4
Pitch blogger
5
Pitch blogger
6
Pitch blogger
7 8
9 10 11 12 13 14 15
16 17 18 19 20 21 22
23 24
Christmas Eve
25
Christmas
26 27 28 29
30 31 1 2 3 4 5
Page 1/1