How to use Google AdWords without throwing your money down the drain final
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How to use Google AdWords without throwing your money down the drain final
- 1. How To Use Google AdWords Without Throwing Your Dollars Down The Drain Karen Dauncey
- 2. karendauncey.com Google make $63 per second in Australia www.karendauncey.com
- 3. karendauncey.com Who is Karen Dauncey? www.karendauncey.com
- 4. karendauncey.com Lets get dirty with AdWords www.karendauncey.com
- 7. karendauncey.com Display Ads Google Display Ads Google Display Ads
- 9. karendauncey.com Why Use Google AdWords Nothing is more powerful than appearing on the front page of the Google Search Engine Results page when someone is searching for your product or service.
- 10. karendauncey.com Niche, niche, niche Businesses that have niche keywords that represent the product or service they sell accurately AdWords Management Adelaide Outdoor Blinds Perth Dog walking Sydney
- 11. karendauncey.com High volume, relevant keywords Relevant keywords with decent search volumes. Depends on your conversion rates for what a ‘decent’ volume is. Depends on the type of business for how much traffic you need.
- 12. karendauncey.com E-Commerce businesses • E-Commerce websites that sell products in excess of $100 (generally) • This works even better if you can get Google Shopping working and leverage the long-tail of search.
- 15. karendauncey.com 1. Keyword Match Type Do not use broad match!
- 16. karendauncey.com Broad match keywords Keyword= Dress Cocktail dress Fancy dress Dress up games Bridesmaid dress Lace dress
- 17. karendauncey.com Broad match examples Tourist resort in WA Driving School Keyword= Driving lessons V8 driving lessons Driving test tips Dangerous goods licence training Perth Drink drive course Perth Keyword= Camping Free camping checklist Camping area in SE QLD Free camping Sunshine Coast Camping gear
- 18. karendauncey.com 2. Choose your network carefully Only use the display network if it’s part of your strategy
- 19. karendauncey.com Search Network only! Google Search Network
- 20. karendauncey.com 3. Do your keyword research Understand keyword intent
- 21. karendauncey.com 3. Keyword intent examples Keyword = Tree Sydney Website found for Gum tree Sydney Hire a christmas tree Sydney Better keywords Tree Lopping Sydney Tree Trimming Sydney Tree Cutting Sydney Tree Loppers Sydney Tree Removal Sydney
- 22. karendauncey.com 4. Look at your search terms report See the exact keywords your web visitors have typed into Google then clicked through
- 23. karendauncey.com Where to find the search terms report Search terns report
- 25. karendauncey.com 5. Add negative keywords Add negative keywords to increase accuracy, your click-through rate and quality score
- 28. karendauncey.com 6. Add multiple adgroups and ads Personalise your ads to the keyword you are targeting
- 29. karendauncey.com Multiple adgroups and ads Keywords Outdoor Blinds Awnings Aluminium Shutters Ads
- 30. karendauncey.com 7. Consider your landing page Match your keyword to your landing page
- 32. karendauncey.com 8. Choose your geography Only run ads where you operate your business
- 33. karendauncey.com Target your ads to the area you operate in
- 34. karendauncey.com 9. Use Ad Extensions Sign up for Google My Business and use all ad extensions
- 36. karendauncey.com 10. Link to Google Analytics Link to Google Analytics, add conversion tracking code and measure results
- 37. karendauncey.com Measure your campaigns • Link AdWords to Analytics • Set up a goal page on your site • Add conversion tracking code • Call tracking
- 38. karendauncey.com Do you make more money?
Notas del editor
- Did you know that Google generates approximately $63 of revenue from Google AdWords per second in Australia. In 2014 Google made over 2 billions of dollars a year from Google AdWords, and If you want to grow your business using the platform you can, you just need to know right way to do it.
- Founder of Blue Cherry Online Marketing a boutique digital marketing agency in Perth Specialise in SEO & Google AdWords You can probably tell from my accent that I am originally from the UK but have lived in Perth for 8 years Google Partner Agency Retained by over 80 clients every month Manage in excess of a million spend on AdWords a year Worked in Online Marketing since 2003 Regular contributor to small business websites on digital marketing topics Invited to Google HQ in Sydney for 3 days all expenses paid business coaching in 2015 Creator of an SEO E-Course so businesses can learn how to do their own SEO www.karendauncey.com
- Who here has used Google AdWords previously? Who here is not confident they are not wasting money? Won’t go into too much detail but for those who have never used Google AdWords I just wanted to cover what I will be talking about