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MARKETING MIX
MARKETING MIX PRODUCT PRICE PROMOTION PLACE P P P P
Marketing Mix Product Price Promotion Appearance Function Cost Cost based Competitor based Consumer based Advertising Sales promotion Personal selling Place Retailers Wholesalers Distribution
Product ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Product Life Cycle ,[object Object]
Sales Time ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Introduction Growth Maturity Decline Development Saturation
Use of the PLC ,[object Object],[object Object],[object Object]
Different life cycles ,[object Object],[object Object]
Extending the life cycle Introduction Growth Maturity Decline Sales Time Saturation
Extension Strategies ,[object Object],[object Object],[object Object],[object Object],[object Object]
Product Mix/Portfolio
Boston Matrix

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Marketing mix and products

Notas del editor

  1. Nokia – aiming at a particular segment of the market, phones range from £2,000 to £150,000. very high profit margin Hand built phones, adding value – titanium , diamond encrusted. Targetings WAGs and pop stars. Keep exlcusive