Our focus, what we do, and our offices. Regional experience in media relations, social media integration, and messaging across communication channels. Significant expertise handling IT and corporate brands.

1. Siren

2. Ourdifferentiatingmodel and value
to clients–
• Integrated communications
consultancy
• Breadth of experience across
disciplines
• Marketingbackground
• Content generation and
consumer engagement success
Company Profile

3. Our focus
Siren offices
Services
Current clients
Leadership
ABOUT US

4. WHAT WE DO

5. Attributes
We focus on:
• Brand Reputation
• Earned Media Channels
• Influential Communication
Adopting the language and channels that resonate:
COMMUNICATE MESSAGES to create ENGAGEMENT

6. Regional Coverage
Singapore
Malaysia
Indonesia
Southeast Asia:
Siren is headquartered in Singapore, with
branch offices in Malaysia & Indonesia

7. Our Services
An integrated Public Relations consultancy
Traditional Media
Digital & Social
Conferences &
Events
 Fullserviceof PR planningand executionacross
media channels(print,broadcast,online)at national
andregionallevels
 Socialmedia strategy:channel selection,content
development& community management; analytics
andinsights
 DigitalPR: engagement throughblogs& forums
 All-roundeventmanagement capabilities:
conceptcreationand execution,content,staff
management, logistics,permits, entertainment

8. CURRENT CLIENTS

9. Corporate, Technology, Health & Lifestyle

10. Managing Director
& Principal Consultant
Karen Flynn
• Since 1989 in Asia, Flynn has worked with blue-chip brands
acrossmultipleindustries
• Specializes in developing communication programmes within
integrated marketing environments; significant experience in
managingmultimarket initiatives
• Work with global and regional clients such as Credit Suisse,
Atradius Credit Risk, Sanofi Pasteur, Grameen Creative Lab,
andInfocomm DevelopmentAuthorityof Singapore
• Consults with management and marketing teams to address
theirbrandingand stakeholderengagementchallenges
• Develop effective communication strategies including the use
of PR & socialmedia for brandingand campaign acceleration

11. Client Services Director
Tony Tan
• Tony has close to 15 years of consulting experience with clients
mainlyfrom the technologyand corporatesectors
• Develops and manages regional PR programmes and counsels
senior clients on message strategy to engage influential media
andstakeholders
• Worked with global brands including Accenture, Austrade, BenQ,
Bridgewater Systems (Amdocs), Coca-Cola Asia Pacific, KDDI,
NCR Corporation,Oracle,Philips,Red Hat andTrend Micro.
• Provides PR counsel to Brocade, ESI International, Silver Peak
Systems, Sophos and Singapore IT Standards Committee where
he drives proactive media content and stakeholder conversations
to articulatetheircorporatevisionand valuepropositions
• OverseesPR team to ensurehigh qualityin execution

12. CONTACT:
Karen Flynn
Principal Consultant
E: Karen@siren-communication.com
Tel: +65 9151 6288