1. Tourism:
The ‘One Industry’ Concept

2. Characteristics of the Tourism Product
 Service oriented
 Perishability
 Immovability
 Heterogeneous

3. Structure of the Tourism Industry:
 National or International
 Destinational
 Sectoral
 Public Sector
 Private Sector

4. Sector participants may be either:
 Direct providers/suppliers of the tourism
product
 Support organisations –such as training
providers or tourism developmental
agencies

5. International organisations
 Inter-governmental organisations
 Regional organisations
 Non governmental organisations

6. Public sector tourism organisations in NZ:
 Ministry of Tourism
 “The Ministry of Tourism provides policy advice to
the Minister of Tourism and works with other
government departments on key tourism policy
issues. The work includes advising on and
evaluating Government investment in tourism,
carrying out tourism research and assisting with
major events. “
 Now part of MBIE (Ministry of Business, Innovation
and Employment)

7. National organisations (NTO)
 National Tourism Organisation - the
tourism agency for a country ‘established
in order to serve national goals and to
carry out public policy.’
 The general role is to ensure the
appropriate development and promotion
of a nation as a tourism destination

8. Regional organisations (RTOs)
 Link into national tourism organization
 Structure varies from country to country
 Destinational marketing, international
marketing, co-ordination of regional
industry initiatives