Conference presentation November 2016 on library promotion, marketing, and outreach projects at the UO Portland Library and Learning Commons.

1. At Least Seven Touches
Marketing, Promotion, and Outreach
to Graduate Professional Programs
Karen Munro
Head, University of Oregon
Portland Library & Learning Commons

2. do more than half
of your users know that you
have streaming video?
Showofhands
honestly

3. why should they?

6. have you ever gotten an email
after a conference?

8. drip marketing

9. mere exposure effect
aka
the familiarity principle

10. What do we want
people to know?

11. tell them at least seven times

12. Uo portland
library
architecture
strategic communication
law
product design
multimedia journalism
sports product design
historic preservation

13. People are smart

14. Older people have seen
a lot of stuff

15. Older people have life and
work experience

16. Older people have less time

17. Our older people are
designers & communicators

18. They’re visual people

19. Librarians aren’t (usually)
visual people

20. Problem:
Smart people think
they don’t need the library

21. We use
visual design
to speak to our users

22. That means…
No clip art
No endless recycling
Good colors
Good fonts
White space
high resolution
Clean, well-organized, intentional design
Maybe some delight?

23. In our space
Art exhibitions
Bulletin board
Banners
Furniture
Signage
Fonts
Digital displays
device charging

28. In their space
Pop-up cart
Device charging stations
Posters

32. On social & the web
Facebook
Features website
Newsletter
LibGuides
videos

37. Through events
ArcGIS workshops
technology Petting zoos
webinars
speakers

39. Through bananas

41. Great, but how about an
example?
we wanted people to fill out
asurvey

42. so we asked them . . .
At least seven times
Facebook (ours)
facebook (theirs)
email Newsletter
email
in person
Table signage
pop-up cart signage
leaflets at checkout

50. At Least Seven Touches
Marketing, Promotion, and Outreach
to Graduate Professional Programs
Karen Munro
Head, University of Oregon
Portland Library & Learning Commons