3. Statistics of Facebook
• More than 300 million users-5%of world population
• Fastest-growing demographic are people 35 years old
and older
• Average user has 130 friends
• More than 6 billion minutes are spent on Facebook
daily
• More than 40 million status updates each day
4. More..
• More than 2 billion photos are uploaded each month
• More than 14 million videos uploaded each month
• More than 45 million active user groups exist on the site
• More than 3 million events created each month
• 70 percent of Facebook users are outside of the United
States
• 65 million users access Facebook through mobile devices
and are 50 percent more active than people who access
Facebook through non-mobile devices
5. Marketers on Facebook
• Check out
http://www.facebook.com/marketing
• There are millions of Fan Pages conducted
by small to large firms
• Each page average have 100fans.
• Distribution-Average user has 130 friends
• More than 250 applications have more
than one million monthly active users
6. What do local Marketers think about
Facebook
• 90% of them consider social media is a
quick way of communication
• 75% of them consider it’s free and
affordable
• 68% of them consider it’s effective for a
positive word-of-mouth strategy
• 46% of them include social media as one
of the marketing strategies
• 21% of them list social media marketing in
their promotional budget
(source from:
http://www.hkdailynews.com.hk/index.php on Sep25,2009)
7. Are you on the marketer list?
• Small-medium business for marketing
• Branding experts or PR firms
• Campaign practitioners
• Customer relationship managers
• Event promotion practitioners
• Political figures or celebrities
• NGO or interest groups
• E-commerce owner
• Leading international business head
• Service and support providers
10. social component for marketing
• Fan Page with multimedia Start Up
Social
Express
content
• Fans comments , polls engage
Social
Interaction
and event participating
• Social game , promotion Virus spread
Social
Competition
& other competitions
Social User Satisfaction Social Marketing
milestone milestone
11. Facebook Marketing tools
• Use Publisher to keep your users updated on new content.
• Write Notes (even on-the-go) and share them with your audience.
• Post Photos and Videos of your events.
• Add Applications that enhance your Page experience.
• Create Discussion Boards to solicit user feedback and generate
brainstorms.
• Create Groups to help your fans with similar interests connect with
one another
• Set up Events and have your fans RSVP
• Import your blog and help it spread on Facebook
• Check out Facebook Platform to see how you can customize your
presence on Facebook.
12. News Feed
• Critical communication channel
• 1000’s of potential stories are considered
• Based on proprietary algorithm, plus
– Both people need to have app installed
– Individual user privacy settings affect feed
• News Feed Optimization is key - see further
reading
24. Share vs Invite
Share Pros Invite Pros
-Stands out -Encourages people to add app
-Does not require install
Invite Cons
Share Cons -Spammy?
-Does not encourage user to -No preview
add app -Alert is not as visible
-No stories -Can be marked as spam
25. Application Directory
• FB says directory will be improved
• Focus on fundamentals
– Packaging: Key Art, Copy
– Positioning & Differentiation
• Strong voice & personality
36. social component for marketing
• Fan Page with multimedia
Start Up
Social content
Express
• Fans interactions: comments , engage
Social polls and event participating
Interaction
• Social game and applications, Virus spread
Social promotion & other competitions
Competition
Social User Satisfaction Social Marketing
milestone milestone
45. Louis Vuitton Fans interaction
Secret to Success
Artistic and attractive
Positive comment
awarded
Celebrities and updated
46. Louis Vuitton social promotions
Tips for promotions
Based on Video promotions
More interactive promotions
could be used in the future
Depends on internet Speed
58. FB viral channel (invitation)
Invitation used to be the most effective viral channel (circa mid 2008),
but it become less apparent and useful. However, invitation should be
compelling and social. Instead of ask friends to join a new app, give
them compelling reasons: to compete, to collaborate, to show off, etc!
59. FB viral channel (notification)
Even though feeds are more apparent, but notification are more
persistent. It’s an effective communication protocol for app to users
(promotion + update) and users to users (social action)
60. FB viral channel (news feed)
News feed is what users pay most attention to on Facebook. They are
the most apparent, and as of late the most effective viral channel. Use
attention grabbing graphics, and include relevant social message!