The document summarizes the results of a social media marketing campaign for Wild Water Kingdom water park. It discusses growing the park's Facebook and Twitter audience over 3 months, developing custom Facebook pages and daily content, and identifying influencers. The results were a larger social media community with more engaged members, increased online mentions, and positive brand sentiment despite the short timeframe and lack of other marketing integration.

1. social media workshop
March 8th, 2012

12. "Why we trust people is
the same; it's only the
ways we come to be
trusted that have been
changing, and that's
because communication
has been changing."

14. The Opportunity
While Wild Water Kingdom –
Canada’s largest water park –
had an existing Facebook and
Twitter profile, we saw the
opportunity to grow its
audience, to improve
engagement with these
communities and to build
better awareness of the park’s
features to their existing and
new audience base.

15. The Solution
We had 3 short summer
months to quickly revamp
the Wild Water Kingdom
Twitter profile, develop a
handful of custom pages
on the Wild Water
Kingdom Facebook Page,
develop and execute daily
content programming and
identify and connect with
key influencers.

16. The Results
Despite the short
New Facebook Page Likes: 1, 409 program timeframe and
Facebook Page Post Views: 611, 196 minimal integration of
Facebook Page Post Feedback 1, 306 other ongoing media and
marketing programs, our
ongoing social media
marketing and
community management
resulted in a larger
community size, an
engaged community, an
increase in online
mentions and positive
brand sentiment.

18. Palomino - WebPal
● Identified, sourced and effectively build relationships with relevant
influencers in WebPal’s product sector.
● Developed engaging and relevant content and encouraged
conversation amongst influencers.
● Created both static and interactive relevant messaging and content
on an ongoing basis.
● Developed and published long form content on WebPal’s online
property positioning them as an industry leader and reliable resource
for information.
● Results include the following:
○ Social Channels are responsible for 20% of the referral traffic to
webpal.net
○ Blog responsible for 37% of total views on webpal.net

21. Mining for Talent with Social Media
http://marscommons.marsdd.com/social-media-and-business/barrick-gold

22. Global War for Talent
"LinkedIn let's us build a network in a short period of time in a
very targeted way versus searching through hundreds of
resumes." - Tania Craig
Develop relationships with highly skilled people
Gold LinkedIn Career Page
LinkedIn Recruitment Ads
LinkedIn Job Slots
LinkedIn Recuiter
10% of the new hires in Toronto office have been from
LinkedIn.

24. New Facebook Timeline for Brands: