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WE ARE ABOUT TO START….
Pope Julius II
The Sistine Chapel - St Peter’s Basilica
Michelangelo Buonarroti
      1475 - 1564
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“A suicide hotline is where they talk to you until you don’t feel
like killing yourself. Exactly the opposite of Telemarketing”

                                                        Dana Snow
TODAYS WORLD.
Sales   Mkt   Digital
               Mkt
AFRICA RISING
Nigeria/Lagos 2010
Mobile is working
We’re absolutely passionately addicted to phones -
we take them everywhere
Everywhere……..
Everywhere!
NATURAL MOMENTS
PLATFORMS EXIST – GET CREATIVE
If Twitter and Facebook existed in the 50’s - Apartheid
would have lasted 3 weeks
David Kau
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TOWARDS BRAND LOVE
SOME MISTAKES ALONG THE WAY
- VALUE PROPOSITIONS: SALT
- NAMING CONVENTIONS
- REVIEW LSM’S
One-to-Many   One-to-One   Trialogue
Relationship Building vs Relationship Influencing
Personal Messaging vs Messaging in a Personal Space
Database vs Community
The Customer becomes the Marketer
The Hunter becomes the Hunted
RIGHT BETS
Innovative Products
Innovative Products
Innovative Products




s
Our Unique View: Businesses
                      Services
                      Software
         enterprise                     consumer




                                           Live

                                 Live




                       Devices
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012
Andisa ntsubane microsoft   amplify the future digital life conference january 2012

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Andisa ntsubane microsoft amplify the future digital life conference january 2012