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- 1. Tuesday, January 20, 2009
- 2. Technology Primer Pla0orm Strategy Kari Wilson Tuesday, January 20, 2009
- 3. Tuesday, January 20, 2009
- 5. Pla0orm Basics How Pla0orms Work Tuesday, January 20, 2009
- 6. Pla0orm Basics How Pla0orms Work Pla0orm Strategy Tuesday, January 20, 2009
- 7. Pla0orm Basics Pla0orm Basics Need image Tuesday, January 20, 2009
- 8. What is a pla0orm? pla0orm Tuesday, January 20, 2009
- 9. What is a pla0orm? applica>ons plug‐ins pla0orm Tuesday, January 20, 2009
- 10. What is a pla0orm? Applica>on Internet Mobile OS Tuesday, January 20, 2009
- 14. SoGware Developer Kit (SDK) Sample code • Tutorials • Debuggers • Documenta>on • APIs • Tuesday, January 20, 2009
- 15. APIs (Applica>on Programming Interface) Can you send me the city Jim lives in? Sure, Here you go. Thanks! Tuesday, January 20, 2009
- 16. APIs (Applica>on Programming Interface) Can you send me the city Jim lives in? Sure, Here you go. Thanks! Tuesday, January 20, 2009
- 17. What’s a mash‐up? 11 Tuesday, January 20, 2009
- 18. Tuesday, January 20, 2009
- 19. Tuesday, January 20, 2009
- 20. Tuesday, January 20, 2009
- 21. Tuesday, January 20, 2009
- 22. What’s a plug‐in? 13 Tuesday, January 20, 2009
- 23. Tuesday, January 20, 2009
- 24. Tuesday, January 20, 2009
- 25. What’s a widget? 15 Tuesday, January 20, 2009
- 26. Tuesday, January 20, 2009
- 27. Tuesday, January 20, 2009
- 29. Where does this fit? Complementors !quot;#$%&'( Context !+,-quot;#).,( !quot;#$)**quot;&( Tuesday, January 20, 2009
- 30. Where does this fit? Complementors !quot;#$%&'( Context !+,-quot;#).,( !quot;#$)**quot;&( Tuesday, January 20, 2009
- 31. Where does this fit? network more more effects users developers Tuesday, January 20, 2009
- 32. Who are the key players? Company Users Developers Tuesday, January 20, 2009
- 34. Who are your customers? !quot;#$%&'(&$ )'*'+,-'(&$ Tuesday, January 20, 2009
- 35. Two‐sided market 22 Tuesday, January 20, 2009
- 36. How to price two sided markets Which side.... 23 Tuesday, January 20, 2009
- 37. How to price two sided markets Which side.... is more price sensi>ve? 23 Tuesday, January 20, 2009
- 38. How to price two sided markets Which side.... is more price sensi>ve? adds more pla0orm value? 23 Tuesday, January 20, 2009
- 39. How to price two sided markets Which side.... is more price sensi>ve? adds more pla0orm value? is more sensi>ve to growth of the other side? 23 Tuesday, January 20, 2009
- 40. How to price two sided markets !quot;#$%&' !quot;#$%&%'() 24 Tuesday, January 20, 2009
- 41. How to price two sided markets !quot;#$%&' !quot;#$%&%'() • price sensi>ve • adds pla0orm value 24 Tuesday, January 20, 2009
- 42. How to price two sided markets !quot;#$%&' !quot;#$%&%'() • demand increases • price sensi>ve with other side growth • adds pla0orm value 24 Tuesday, January 20, 2009
- 43. How to price two sided markets !quot;#$%&' !quot;#$%&%'() Tuesday, January 20, 2009
- 44. How to price two sided markets !quot;#$%&' !quot;#$%&%'() • game developers • consumers (consoles) Tuesday, January 20, 2009
- 45. How to price two sided markets !quot;#$%&' !quot;#$%&%'() • game developers • consumers (consoles) Tuesday, January 20, 2009
- 46. How to price two sided markets !quot;#$%&' !quot;#$%&%'() • game developers • consumers (consoles) • PDF writers • PDF readers Tuesday, January 20, 2009
- 47. Limited Resources Tuesday, January 20, 2009
- 48. Developer Priori>za>on Segment Target Posi>on Tuesday, January 20, 2009
- 49. Developer Priori>za>on Geography Size Segment Ver>cals Target Profitability Posi>on Tuesday, January 20, 2009
- 50. Developer Priori>za>on Network effects Segment Target size Target Feasibility Posi>on Tuesday, January 20, 2009
- 51. Limited Resources Tuesday, January 20, 2009
- 52. Pla0orm Wars 1970s Tuesday, January 20, 2009
- 53. Pla0orm Wars 1970s recent Tuesday, January 20, 2009
- 54. Current Pla0orm Wars social graph mobile Tuesday, January 20, 2009
- 56. Key Pla0orm Takeaways • Third par>es add value Tuesday, January 20, 2009
- 57. Key Pla0orm Takeaways • Third par>es add value • Pla0orm, developers and users Tuesday, January 20, 2009
- 58. Key Pla0orm Takeaways • Third par>es add value • Pla0orm, developers and users • Two‐sided markets Tuesday, January 20, 2009
- 59. Key Pla0orm Takeaways • Third par>es add value • Pla0orm, developers and users • Two‐sided markets • Limited resources Tuesday, January 20, 2009
- 60. !quot; email: kwilson2009@kellogg.northwestern.edu Tuesday, January 20, 2009
- 61. Tuesday, January 20, 2009