How tocreateopensourcebusinessmodelsappetizer

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Dr. Karl-Michael Popp

Empresariales Tecnología Noticias y política

How to build commercial
open source business models
(short introduction)

Dr. Karl Popp
http://www.drkarlpopp.com

Version 1.3 6/19/2012

Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

Background information

Business Models, Ecosystems and Partnerships
in the software industry

Profit from Software
Ecosystems
ISBN-13: 978-3842300514

Examples from over 50
software companies

Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

Question in focus

• Can a commercial open source business
be constructed as a combination of
– Business models
– Product and licensing strategy
– Way to leverage the community?
• I say: YES!

Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

Commercial Open Source Business Model

Type of
Products/
Services
offered
Intangi Huma
ble n
Creato Invent n/a
r or
Distrib IP n/a
utor distri
butor IP = Intellectual Property
Based on the work by Weill et. al.
Lessor IP Contr
Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

Commercial Open Source Business Model

• Software vendors can create different
Invent business models for open source
or • Starting with services
IP (consulting, maintenance, support) at
distri the bottom additional business
butor models can be added:
IP – IP Lessor: commercial licenses can be
sold to customers
lesso
– IP distributors: distribute open source
r software
– Inventor: create software
Contr
IP = Intellectual Property
actor
Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

Open Source Business Model variation:
Dual Licensing

IP Provide
distri Software
Open Source
Software Custo-
butor vendor Provide mer
Commercial
IP Software
lesso
Identical software or software versions
r are provided
under two different licenses

Products,
Assets or
Services

Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

Summary

• A commercial open source business can
be constructed as a combination of
– Business models
– Product and licensing strategy
– Way to leverage the community

Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

The offering

• Learn where you are and when you like
– Books or On demand video lessons
print or iBooks
or kindle

Profit from Software ProfitfromSoftwareEcosystems.
Ecosystems mindbites.com
ISBN: 978-3842300514

Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

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1. How to build commercial open source business models (short introduction) Dr. Karl Popp http://www.drkarlpopp.com Version 1.3 6/19/2012 Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

2. Background information Business Models, Ecosystems and Partnerships in the software industry Profit from Software Ecosystems ISBN-13: 978-3842300514 Examples from over 50 software companies Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

3. Question in focus • Can a commercial open source business be constructed as a combination of – Business models – Product and licensing strategy – Way to leverage the community? • I say: YES! Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

4. Commercial Open Source Business Model Type of Products/ Services offered Intangi Huma ble n Creato Invent n/a r or Distrib IP n/a utor distri butor IP = Intellectual Property Based on the work by Weill et. al. Lessor IP Contr Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

5. Commercial Open Source Business Model • Software vendors can create different Invent business models for open source or • Starting with services IP (consulting, maintenance, support) at distri the bottom additional business butor models can be added: IP – IP Lessor: commercial licenses can be sold to customers lesso – IP distributors: distribute open source r software – Inventor: create software Contr IP = Intellectual Property actor Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

6. Open Source Business Model variation: Dual Licensing IP Provide distri Software Open Source Software Custo- butor vendor Provide mer Commercial IP Software lesso Identical software or software versions r are provided under two different licenses Products, Assets or Services Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

7. Summary • A commercial open source business can be constructed as a combination of – Business models – Product and licensing strategy – Way to leverage the community Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM

8. The offering • Learn where you are and when you like – Books or On demand video lessons print or iBooks or kindle Profit from Software ProfitfromSoftwareEcosystems. Ecosystems mindbites.com ISBN: 978-3842300514 Copyright © 2012 Dr. Karl Popp http://WWW.DRKARLPOPP.COM