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The Changing Face of News Reporting In Egypt; Media, Sources and Trust Presentation at  WAPOR/AAPOR 2008 New Orleans May 15, 2008
Methodologies ,[object Object],[object Object],[object Object],[object Object]
Egyptian Media Choices & Influences ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Cities Have Different Media Usage Patterns ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q: For each one of the sources I read, please tell me how often you use that source to get news and information about current events. Note: The first sample size ( n ) presented is for Cairo, followed by the  n  for Alexandria. MDP Audience Measurement Surveys Cairo & Alexandria, 2007
Usage And Trust ,[object Object],[object Object],[object Object],[object Object],[object Object]
Aerial Television ( n =2053 Cairo), ( n =752 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
Newspapers ( n =1192 Cairo), ( n =758 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
No Usage And Trust Relationship ,[object Object],[object Object],[object Object]
Egyptian Radio ( n =1862 Cairo), ( n =823 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
Exceptional International News Sources ,[object Object],[object Object],[object Object]
International Arabic-Language Television ( n =1690 Cairo), ( n =1156 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
Al-Jazeera Dominates ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Q: Which television newscast do you trust the most? First Choice. (Those that use at least  once a week. ) ( n =2848 Cairo), ( n =1462 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
Nile News ERTU (Channel 1 & 2)
Egyptian Newspapers v. Arabic Television ,[object Object],[object Object],[object Object]
The Impact Of Print Advertising ,[object Object],[object Object],[object Object]
Print Ads Affect Paper Reputation ( n =1346 Cairo), ( n =790 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
Trust And Print Content ,[object Object],[object Object],[object Object]
Conclusions ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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Egypt Media Presentation

  • 1. The Changing Face of News Reporting In Egypt; Media, Sources and Trust Presentation at WAPOR/AAPOR 2008 New Orleans May 15, 2008
  • 2.
  • 3.
  • 4.
  • 5. Q: For each one of the sources I read, please tell me how often you use that source to get news and information about current events. Note: The first sample size ( n ) presented is for Cairo, followed by the n for Alexandria. MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 6.
  • 7. Aerial Television ( n =2053 Cairo), ( n =752 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 8. Newspapers ( n =1192 Cairo), ( n =758 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 9.
  • 10. Egyptian Radio ( n =1862 Cairo), ( n =823 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 11.
  • 12. International Arabic-Language Television ( n =1690 Cairo), ( n =1156 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 13.
  • 14. Q: Which television newscast do you trust the most? First Choice. (Those that use at least once a week. ) ( n =2848 Cairo), ( n =1462 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 15. Nile News ERTU (Channel 1 & 2)
  • 16.
  • 17.
  • 18. Print Ads Affect Paper Reputation ( n =1346 Cairo), ( n =790 Alexandria) MDP Audience Measurement Surveys Cairo & Alexandria, 2007
  • 19.
  • 20.