1. Kids Ecology Corps
Earth Eve Social Media Campaign
a.k.a - The 6 Week Miracle
Brand You Social
Monday, August 29, 2011
2. Brief: raise awareness of People & Planet Day,
a first year Eco-event in South Florida
Brand You Social
Monday, August 29, 2011
3. We petitioned Colleges, Community Leaders, and
Business Owners to set an example by making an
Earth Eve Resolution
Brand You Social
Monday, August 29, 2011
4. 1 Promise to live a more Eco-friendly life
Brand You Social
Monday, August 29, 2011
5. We drove more than 300 miles and
filmed more than 24 influential personalities
from local businesses, and colleges
Brand You Social
Monday, August 29, 2011
6. We then created a Youtube Channel to capture those
moments, and share the Eco-activist movement
Brand You Social
Monday, August 29, 2011
7. Our second front was the Facebook Page, which
we created from scratch. Our optimized welcome tab
helped capture dozens of volunteer signups
Brand You Social
Monday, August 29, 2011
8. Facebook also played an intricate role in our
communication strategy, keeping fans informed on
event updates
Brand You Social
Monday, August 29, 2011
9. 279 New Fans
62 Volunteer Signups
Reaching 3,048 Facebook Users
Brand You Social
Monday, August 29, 2011
10. Our third front was Twitter, which connected us to local news
stations, reporters, and hundreds of influential Eco-activists
Brand You Social
Monday, August 29, 2011
11. Twitter gave us direct access to high end contacts
that would be nearly impossible to reach in the real world
Brand You Social
Monday, August 29, 2011
12. 242 New Followers
1,242 Retweets
Reaching 653,958 Twitter Users
Brand You Social
Monday, August 29, 2011
13. We also approached the leading blogs for events in
Fort Lauderdale, which helped generate tremendous buzz
Brand You Social
Monday, August 29, 2011
14. On People Planet Day we averaged 1,200 attendees
Including the Mayor of Fort Lauderdale
Brand You Social
Monday, August 29, 2011
15. 279 Fans
242 Followers
62 Volunteer Signups
5,202 Total interactions
6 Weeks
Brand You Social
Monday, August 29, 2011
16. Our social media efforts resulted in more than
$5,000 in volunteer, and food services being donated
Brand You Social
Monday, August 29, 2011
17. The Miracle?
Kids Ecology had $0 for Ad Spend
All metrics stem from organic results
Now Imagine what we could do for you...
Brand You Social
Monday, August 29, 2011
