Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
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Rebecca Murtagh reveals the opportunities and inherent value of weaving Social Media into an integrated marketing plan, rather than treating it as an independent function. From Goals and KPI's to SEO and Google's treatment of social engagement and conversion, this presentation offers timely insights for brands.
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Rebecca Murtagh - Integrating Social Media into the Overall Marketing Plan
- 1. #PubCon Rebecca Murtagh @VirtualMarketer
- 2. #PubCon Rebecca Murtagh @VirtualMarketer
- 3. #PubCon Rebecca Murtagh @VirtualMarketer
- 4. 2008 website #PubCon Rebecca Murtagh @VirtualMarketer
- 5. 2013 #PubCon Rebecca Murtagh @VirtualMarketer blog blog blog website blog
- 6. You + Your Audience = Influence #PubCon Rebecca Murtagh @VirtualMarketer
- 7. #PubCon Rebecca Murtagh @VirtualMarketer #PubCon Rebecca Murtagh @VirtualMarketer
- 8. Social media is not an after-thought, It must be considered in every phase of marketing. #PubCon Rebecca Murtagh @VirtualMarketer
- 9. #PubCon Rebecca Murtagh @VirtualMarketer ©2013 MillionDollarWebsite.TV
- 10. You should MUST be the #1 resource and authority on your brand and all offerings. (Google will reward you) #PubCon Rebecca Murtagh @VirtualMarketer
- 11. Strategically integrate social media into each of the 4 P’s of Marketing. #PubCon Rebecca Murtagh @VirtualMarketer
- 12. Product Consider how social media can increase value of core offerings. • Product/Service Integration • Building Community • Sharing • Reviews • Competitive comparisons • Customer support #PubCon Rebecca Murtagh @VirtualMarketer
- 13. Price Maintain awareness of public sharing of pricing/fees in industry & competitive comparisons. • Benchmark • Comparison • Implement Tools • Monitor Competition #PubCon Rebecca Murtagh @VirtualMarketer
- 14. Place Strategic engagement in target markets. • Product Integration • Building Community • Sharing • Reviews • Customer support • Media #PubCon Rebecca Murtagh @VirtualMarketer
- 15. Promotion Engage strategically to create brand champions and influence, 1 person at a time. • Balance Communication • Optimize! (SEO, Authorship, etc.) • Build Relationships • Deploy Tools Analyze #PubCon Rebecca Murtagh @VirtualMarketer
- 16. #PubCon Rebecca Murtagh @VirtualMarketer Credit: Business2Community.com
- 17. Leverage 3 Types of Content: • Owned • Paid • Earned #PubCon Rebecca Murtagh @VirtualMarketer#PubCon Rebecca Murtagh @VirtualMarketer
- 18. Owned, Paid & Earned Media #PubCon Rebecca Murtagh @VirtualMarketer
- 19. All roads lead “home” (your website!)
- 20. Join me! Book signing: Thursday 10:45am-11:25am
- 21. Exclusive Pubcon offer 25% off j.mp/YDKKG3 Use code: LWFY5NUA
Notas del editor
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - http://www.mediabistro.com/alltwitter/social-media-minutes_b19034 Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC
- Social Media, Search & Your Brand - Rebecca Murtagh a/k/a @VirtualMarketer of Karner Blue Marketing LLC