Winning Hearts and Minds to Build a Sustainable Brand
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Brands must win hearts and minds if they wish to compete and win in today's social, digital economy. How love-able is your brand? Brand strategy is imperative in defining competitive advantage, earning the trust, engagement and authority required to win the love of humans and search engines. ___
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Winning Hearts and Minds to Build a Sustainable Brand
- 1. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Why WinningHeartsandMinds
- 2. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Why WinningHeartsandMinds Is at the Core of Success for
- 3. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Why WinningHeartsandMinds Is at the Core of Success for Today’s Competitive Brand
- 4. In the quest to reach the masses in today’s digital environment, brands often lose sight of… ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 5. One ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 6. OneIn-Disputable ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 7. OneIn-DisputableTruth: ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 8. Behind every Google search. . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 9. website visit . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 10. ad view . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 11. social interaction . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 12. live interaction . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 13. and purchase. . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 14. from any device . . . ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 15. is a human. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 16. is a human. (just like you!) ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 17. The brand must appeal to both logical and emotional needs of audiences {customers!} ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 18. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! Left Logical Realistic Objective Analytical Right Creative Emotional Intuitive Imagination
- 19. At every opportunity, the brand must ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 20. At every opportunity, the brand must • Earn trust ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 21. At every opportunity, the brand must • Earn trust • Resonate with relevance ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 22. At every opportunity, the brand must • Earn trust • Resonate with relevance • Inspire action ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 23. At every opportunity, the brand must • Earn trust • Resonate with relevance • Inspire action • Earn engagement ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 24. At every opportunity, the brand must • Earn trust • Resonate with relevance • Inspire action • Earn engagement • Be share-worthy ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 25. Today’s social, digital economy puts the destiny of brands in the hands of customers. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 26. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! How Love-able is your brand?
- 27. Does your brand Differentiate, Compete & Win ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 28. Does your brand Differentiate, Compete & Win Hearts & Minds? ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 29. Does the brand leverage . . . • Competitive Differentiation ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 30. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 31. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 32. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 33. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing • Press & Media Worthy-ness ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 34. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing • Press & Media Worthy-ness • Paths to Conversion ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 35. Does the brand leverage . . . • Competitive Differentiation • Visibility in Search • Strategic Social Media Engagement • Audience Sharing • Press & Media Worthy-ness • Paths to Conversion • Feedback & Endorsements ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 36. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! …to earn Trust, Loyalty, Authority & Love . . .
- 37. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner! from humans (customers, media, investors, partners, employees)
- 38. and search engines? ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 39. The Success of a Brand is EARNED ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 40. One click, ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 41. One click, One customer at a time. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!
- 42. Click for greater insight. ©2013 Karner Blue Marketing – Your Virtual Marketing Partner!