Introduction to Design Thinking - A Micro Workshop

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How Design Thinking is changing the innovation landscape and help us to build world class products.

Tecnología Educación

A micro workshop on
Design Thinking

Barcamp Bangalore XII

Date: 23rd August 2012
Coaches: Chandan & Karthik
Karthik: @karthi_tech / @karthi_gen
Chandan: @jakashudga

Agenda
• Welcome, Agenda : 5 minutes
• Exercise: 05 minutes
• Design Thinking Approach: 20 minutes
• Exercise: 10 minutes
• Q&A: 10 minutes

What is Design thinking?
Wiki definition :

Design Thinking refers to the methods and processes for investigating
ill-defined problems, acquiring information, analyzing knowledge, and
suggesting solutions in the design and planning fields.

What all we need for a DT
project?

People with a diverse skill set.

Creative Space

• Culture
• Process
• Physical environment

Scoping
WHY?

• Basic understanding.
• Right question.
• Spring board.
• More questions than answers.

Scoping
HOW TO?

• Explore
• Brief interviews
• Internet research
• Contact friends & relatives
• Shifting focus.
• Rephrase.

Observe: (360° research)
WHY?

• Gain empathy.
• New ideas.

Only if you know what exists, you can go beyond the obvious.

Observe: (360° research)
HOW TO?

• In-home visits, shopping experiences
• Self experience
• Narration
• Fly on the wall
• Other.

Research, discover, explore and capture.

Synthesis
WHY?

• Bridge between the problem and the solution.
• Quality of the solution.
• Finding the path

Synthesis
HOW TO?

• Download the data – story telling
• Organize the data- capture points in post its, cluster the
findings
• Visualize insights – find headlines for each cluster
• Create persona
• Define point of view
• Use frameworks
 Venn-Diagram
 2x2-Matrix
 Journey-Map
 Stakeholder Map

Ideation
WHY?

Generate as much ideas as possible.

Ideation
HOW TO?

• How-might-we-question
• Brainstorm
• Vote

Prototyping
WHY?

• Other peoples’ reaction.
• Your ideas mean.

Prototyping
HOW TO?

• Rough – rapid – cheap
• Just Start!
• Don’t discuss.

Validation
WHY?

• Strengths and weaknesses of our solution.
• Are we tackling the right problem?
• To fail early.

Validation
HOW TO?

• Prototype talks
• Don't defend
• Stay on topic
• Capture the feedback.

Iteration

WHY?

• To improve
• Eliminate failures.

Iteration

HOW TO?

• Discuss the feedback.
• Change the prototype(s).
• Create and validate again.

Question n Answer

Karthik: to_karthikeyan AT yahoo DOT com
Chandan: chandan DOT veerabhadra AT outlook DOT com

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Introduction to Design Thinking - A Micro Workshop

1. A micro workshop on Design Thinking Barcamp Bangalore XII Date: 23rd August 2012 Coaches: Chandan & Karthik Karthik: @karthi_tech / @karthi_gen Chandan: @jakashudga

2. Agenda • Welcome, Agenda : 5 minutes • Exercise: 05 minutes • Design Thinking Approach: 20 minutes • Exercise: 10 minutes • Q&A: 10 minutes

3. Exercise Wallet Experience

4. What is Design thinking? Wiki definition : Design Thinking refers to the methods and processes for investigating ill-defined problems, acquiring information, analyzing knowledge, and suggesting solutions in the design and planning fields.

6. What all we need for a DT project? People with a diverse skill set.

7. Creative Space • Culture • Process • Physical environment

8. Design Thinking – The Approach

9. Scoping WHY? • Basic understanding. • Right question. • Spring board. • More questions than answers.

10. Scoping HOW TO? • Explore • Brief interviews • Internet research • Contact friends & relatives • Shifting focus. • Rephrase.

11. Observe: (360° research) WHY? • Gain empathy. • New ideas. Only if you know what exists, you can go beyond the obvious.

12. Observe: (360° research) HOW TO? • In-home visits, shopping experiences • Self experience • Narration • Fly on the wall • Other. Research, discover, explore and capture.

13. Synthesis WHY? • Bridge between the problem and the solution. • Quality of the solution. • Finding the path

14. Synthesis HOW TO? • Download the data – story telling • Organize the data- capture points in post its, cluster the findings • Visualize insights – find headlines for each cluster • Create persona • Define point of view • Use frameworks  Venn-Diagram  2x2-Matrix  Journey-Map  Stakeholder Map

15. Ideation WHY? Generate as much ideas as possible.

16. Ideation HOW TO? • How-might-we-question • Brainstorm • Vote

17. Prototyping WHY? • Other peoples’ reaction. • Your ideas mean.

18. Prototyping HOW TO? • Rough – rapid – cheap • Just Start! • Don’t discuss.

19. Validation WHY? • Strengths and weaknesses of our solution. • Are we tackling the right problem? • To fail early.

20. Validation HOW TO? • Prototype talks • Don't defend • Stay on topic • Capture the feedback.

21. Iteration WHY? • To improve • Eliminate failures.

22. Iteration HOW TO? • Discuss the feedback. • Change the prototype(s). • Create and validate again.

23. Exercise Wallet Experience

24. Question n Answer Karthik: to_karthikeyan AT yahoo DOT com Chandan: chandan DOT veerabhadra AT outlook DOT com

Introduction to Design Thinking - A Micro Workshop

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