3. Doingthe Homework
• Doyour homeworkandstudycontent fromtelevisionandOTT
platformslikeNet ixor Prime.Watchingqualitycontent will give
youlessonsinlighting,productionquality,cameraangles,etc.You
canthenincorporatetheseinyour YouTubevideosandgivea
boost toyour videoquality.
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4. GearingUp
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Get yourselfacamcorder that has in-built stabilization,a50X opticalzoom range,anda
minimum of1080pvideo resolution.Choose anAPS – Csensor withamaximum 1.6 crop
factor.
Ifyouwant to skipthe camcorder anduse your smartphone,make sure that your phone is
equippedwithin-built stabilization,has low-light compatibility,andaminimum resolutionof
13MB.We recommendthat youuse adevice withstorage ofat least 128GB.
For those who intendto use adigitalcamera,choose adevice withaminimum resolutionof
1080p.Fixedlens withopticalzoom work well,andyoumust focus onadevice withmic
input.That way,youcanconnect anexternalmic to the camerafor your recordingpurposes.
Ifbudget is not aconstraint andyouwant to settle for the best,choose auser-friendlyDSLR
camera.We recommendsensors inthe ISOrange of25,600.Pick aDSLR that canshoot at
24 to 60fps andhas the provisionofautofocus invideo.
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5. AvoidingOverdoingIt
• Whenyouset out tocreateyour YouTubechannel,youshouldpay
special attentiontothefact that thereshouldnot beanyover-
editing.While3De ectsandcontrast graphicshelpyouillustrate
apoint,theymaynot benecessaryfor everyvideothat you
create.For thebest results,gofor asimplesetupandprocess.
That way,theviewer will get thevideo’srawfeel,whichwill
causethemtorelatebetter tothecontent.
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6. EstablishingaPattern
• AYouTubechannel will havemultiplevideos,andyoumust have
someuniformityamongyour videos.Theuseofbrandcolors,
logos,taglines,or aparticular typeofmusicwill helpestablisha
brandimage.That way,whenaviewer stumblesacrossoneof
your videos,theywill relateit tothechannel.It will boost your
brandvisibilityandmakeyour channel popular.
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7. TranscribingYourVideo
• Youmust transcribeall thevideocontent that youpost on
YouTube.Searchenginesdonot indexcaptions,andthat iswhy
thetranscriptionboostsyour onlinevisibility.Fromtheviewer's
perspective,thetranscriptionsenableyour videotoreachusers
whohavetheir devicesonmute,arehearingimpaired,or donot
speakthelanguageofthevideo.Studiesestablishthat the
additionofcaptionsresultsina7.32%increaseintheviewsof
YouTubevideos.
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