1. Live Better, Live Longer
Mhealth solution for mid-ages

2. Live Better Live Longer
A service (mobile app) that will help busy
professionals in mid-age to more proactively
take care of their health and physical
condition to prevent cardiovascular diseases

3. Interview questions
• Demographics (age, sex, occupation)
• What do you think about your current health and
physical condition? How do you see it in the future?
• What does it meant to proactively take care of your
health for you?
• When do you usually think about your health? Tell me
about last such situation
• How do you know what is your health condition?
• What do you think about a service that would help you
take care of your health in a more proactive way?

4. Prototype (1)
Start with a quick
Scan…
How stressed you feel
When were your last checkups?
Your up-to-date health data (blood
pressure, cholesterol, morphology,
etc)
What is your physical activity?
What is your diet?
Check up Yourself
Stre
Lev
Check
Ups
Health
Data
Diet
Live Better
Live Longer

5. Prototype (2)
Your profile
edit
Profile
Name
Place
Sex, Years
*****
Displays your current risk level in
each category
Profile
History
Com
Of pr
Program
v. go
Not a
good
v. b
Live Better
Live Longer

6. Prototype (3)
Your history
Keeps historical data in different
time break-downs in each of the
category
Here example of your reported
stress levels in January 2014
And activities you undertook in
response to feeling overstressed
Similar historical profiles will be
provided for other 5 categories
edit
Profile
History
History
Program
January 2014
Your
Last
Actions you took:
5-01 Joga
9-01 Meditation
21-01 Day off
Live Better
Live Longer

7. Prototype (4)
Your program
History
edit
Profile
History
Helps you access a particular
program (e.g. check-up package) or
schedule a visit with a specialist
(e.g. personal trainer, psychologist,
dietician, physician, etc.)
Provides some tips about healthy
diet, exercises, regular check-ups,
etc.
Planned actions:
21-03 Meeting with Diabetics
Thursdays – NO MEAT day
Live Better
Live Longer
Program

8. First insights (1)
• Interviewed people are active and concern about their
health, physical condition and diet
• Concerned about the future health, are stressed and
have no time for regular check-ups; aware that
prevention is key but how to do it in practice?
• Think about health only when overstressed or feel
unwell or during obligatory checkups (new job, every 5
year job check-up)
• Afraid (irrational) of monitoring health status (what if
something wrong is found?)– want concrete programs
that will keep them in good health not only check-ups

9. First insights (2)
• Despite irregular or seldom check-ups they assume they are fine as
long as they feel good
• Would like a service to help them care more proactively (app can be
a part of it)
• It needs to be a program but with easy start – maybe some partly
diagnosis to engage with
• It should help me change my lifestyle but not too radically, step-bystep
• It should schedule my check-ups but this should be only beginning,
it needs to have a program so I can be calm that if I follow I will be
all right
• The service/app should give a guarantee for better life if somebody
follows its recommendations
• Think about marketing it through women for their
partners/husbands- often mostly afraid to go to the doctor