Media A2 - evaluation question 1

1. IN WHAT WAY DOES YOUR
MEDIA PRODUCT USE,
DEVELOP OR CHALLENGE
FORMS AND CONVENTIONS
OF REAL MEDIA PRODUCTS?
BY K AT E M O S E L E Y

2. MY NINE FRAME GRID:

3. 1ST AND 2ND FRAME
1. A shot that shows a link between lyrics and/ or music and
visuals:
In this shot I have showed a link between the music and visuals,
this has been done by the music and visuals illustrate with one
another (in time with one another). I did this because I wanted
to follow Goodwin’s theory, when visuals and the music can be
illustrating. Since the shots before also move in time with the
beat, it shows continuity throughout my music video,
2. A shot that typifies the way a record company would want their artist to
be represented:
Since my artist falls under the Pop-Rock genre, the record company would
want the artist to be represented as feisty, by this being shown throughout
the music video, the audience is led to believe that this a reflection on the
artist’s personality. Throughout the music video the record company would
want this fierce attitude to be shown in various shots, which I have done
e.g. when she pushes her ex on the ground, as well as the second frame.

4. 3RD AND 4TH FRAME
4. A shot that shows an intertextual reference
Many music videos will feature an intertextual reference,
whether it’s a reference to a film, TV show or another music
video. For example, ‘Telephone’ by Lady Gaga featuring
Beyoncé features a truck named ‘Pussy Wagon’ is a reference
to Quentin Tarantino’s film ‘Kill Bill’. In my music video, I
referenced the TV show ‘Once Upon A Time’, I did this because
in TV show the characters hearts can be taken out and if they
break, they can die. However, in mine rather than my actress
dying, when she smashed her heart, she got rid of the chance
3. A shot that illustrates how your video uses music genre
In most Pop-Rock music videos they will include a mixture
(meaning both performance and narrative are included)
throughout the music video. For example, Paramore’s ‘Misery
Business’ includes performance, as well as narrative. In my
music video, I have used musical instruments throughout, by
doing so it shows that I have followed the codes and
conventions of my music genre.

5. 5TH AND 6TH FRAME
6. A shot that demonstrates the use of lighting
In my genre, most music videos will use low-key lighting
throughout, which is why I have incorporated this in my music
video. For this close up shot, I have used minimal lighting for
this shot. However, the only lighting in use is my actress’ hand
holding her heart. Consequently, this will mean the audience’s
only focus will be on the subject.
5. A shot that demonstrates the use of camera
For this shot, I decided to do a POV shot of the ex-boyfriend. By
doing this, the audience is given a shot on what the antagonist is
looking at. While we see the ex-boyfriend’s POV, my main actress
pushes him to the floor. Consequently, this gives the audience an
insight what’s happening from the ex-boyfriend’s perspective.

6. 7TH FRAME
7. A shot that demonstrates your use of mise-en-
scene
For my location, in this shot I used a dark room with
limited lighting, which is a common theme in my
genre’s codes and conventions. I decided to use a
dark room because it has undertones of power
which is a theme that’s explored in this shot. For my
costuming, I went with a black t-shirt for my main
actress, I decided to go with this because black
connotes power, which is the feeling my actress
portrays in this scene. For my male actor, I decided
to go with a style which would match my actress. I
went with a red flannel, paired with a black top, as
well as a black beanie. I decided to go with a red
flannel because red connotes anger, which is a
feeling he possesses during this scene. Both of these
outfits are common costumes that would appear in
my genre.

7. 8TH AND 9TH FRAME
8. A shot which I feel demonstrates something which shows I have
watched other music videos.
In Paramore’s ‘Misery Business’ when the singer and the antagonist
see one another they make eye contact and walk towards each other,
hinting that a confrontation is about to begin. I wanted to replicate
this scene in my music video between my two female characters.
9. A shot which I feel demonstrates something which shows I have
watched other music videos.
In Christina Perri’s ‘Jar of Hearts’ music video, throughout the video we
see the antagonist steal various girl’s hearts and then moves on to his
next target. However, in my music video rather than my main actress
stealing various hearts, she only takes the heart of the girl who her ex
boyfriend cheated on her with.

8. MY SECOND NINE FRAME FROM
OTHER MUSIC VIDEOS

9. 1ST AND 2ND FRAME
1. A shot that shows a link between lyrics and/ or music and visuals
In Christina Perri’s music video ‘Jar of Hearts’, we’re able to see that
the lyrics and visuals are illustrating. For example, in this shot the
lyrics are “I learned to live half alive.” While the lyrics are playing, the
visuals show that the singer no longer has her heart, implying she is
living half alive. This can relate to my music video because the “So
ima be your heartbreaker”, whilst this lyric is being sung the visuals
show my main female actress breaking a heart.
2. A shot that typifies the way a record company would want their artist to be
represented
In Kelly Clarkson’s music video ‘Since U Been Gone’ we’re able to see Kelly
performing with her band in front of an energetic audience. The record
company would want this throughout her music video because it implies that
she’s really popular, since she has a big audience. Since the audience is dancing,
it implies they’re having a good time and can convince the audience who are
watching the music video to go to one of her concerts. This can relate to my
music video because despite the fact I don’t feature a performance with an
audience, the record company would want close up shots of the main singer’s

10. 3RD AND 4TH FRAME
3. A shot that illustrates how your video uses music genre
In Paramore’s ‘Misery Business’ we’re able to see the codes and
conventions of the Pop-Rock genre. For example, in this genre the
use of performance and narrative is explored throughout the
music video. In this shot, the audience is able to see the use of
music instruments, a suitable location to perform as well as
suitable costumes. In addition, I have also used suitable locations,
as well as costumes which follow the codes and conventions of
my genre.
4. A shot that shows an intertextual reference
In Paramore’s music video ‘Misery Business’ it can implied that this
song could be referencing the film ‘Mean Girls’. This can be shown
due to the antagonist terrorising the students at her school, as
well as the rivalry between the singer and the ‘mean girl’. Hayley
Williams (The lead singer) said the song was about her male friend
was being manipulated by a ‘mean girl’. The song title can be a
reference to Stephen King’s psycho-thriller film, Misery (1990)
because "Misery Business", was first heard in this film.

11. 5TH AND 6TH FRAME
6. A shot that demonstrates your use of lighting
From the music video ‘Ignorance’ by Paramore, throughout the
music video, we’re able to see the lead singer holding a
lightbulb while singing in rooms with limited lighting. It’s a
common theme in this genre when low-key lighting is used.
5. A shot that demonstrates your use of camera
In Kelly Clarkson’s ‘Since U Been Gone’ music video throughout
her performing the song to a crowd, the camera will show all of
the crowd, as well as when the camera zooms out from Kelly,
we’re able to see the crowd around her.

12. 7TH FRAME
7. A shot that demonstrates your use of mise-en-
scene In this shot, the location used for this shot
seems quite eerie due to the dark lighting, as well
as the use of smoke. These features gives the
atmosphere a mysterious vibe, and that something
bad could possibly happen. The costumes the
characters are wearing gives a reflection on who
they are. For example, the singer is wearing a white
dress which connotes innocence, however this
juxtaposes with the black belt and black boots
she’s wearing, this can imply that despite she is
innocent, she’s been corrupted by the antagonist
since he took her heart. The male character’s
costume is in black which suggests he’s dangerous,
and that he’s here to cause mayhem. This can
relate to my music video because a similar
confrontation between my singer and the main
antagonist have a heated argument which is a key
point in my music video.

13. 8TH AND 9TH FRAME
8. A shot which I feel demonstrates something which shows I
have watched other music videos.
In Paramore’s ‘Misery Business’ the location and the
performance, reminds me of the music video ‘Girlfriend’ by Avril
Lavigne due to the fact both music videos have a band, with
both lead singers putting a lot of energy into their performance.
9. A shot which I feel demonstrates something which shows I
have watched other music videos
In Kelly Clarkson’s ‘Since U Been Gone’ music video, at one point
she’s in a closet and she’s throwing/looking at clothes as well as
sitting on the floor. This reminds me of the music video ‘The One
That Got Away’ by Katy Perry because she also sings in her closet
and looks at clothes as well.

14. MY DIGIPAK

15. MY DIGIPAK COMPARED TO OTHERS
Album title
Artist’s
name
Central
image of
the artist

16. MY DIGIPAK COMPARED TO OTHERS
Tracklis
t
Bar code
Record
label
logo
Copyrigh
t
message

17. MY DIGIPAK COMPARED TO OTHERS
Image of
artist

18. MY DIGIPAK COMPARED TO OTHERS
The artist
Design
that’s been
used
throughout
the digipak

19. MY DIGIPAK COMPARED TO OTHERS
Artist’s name
and Album title
I decided to make
the font colour
grey because it
stands out well
against the
background. I have
also used the same
typeface for each
of my products to
show continuity.
Design:
For mine I decided to use
broken hearts, since it refers
to the album title, as well as
my other products.

20. MY MAGAZINE ADVERT COMPARED TO OTHER ADVERTS

21. CONVENTIONS OF A MAGAZINE ADVERT
Image of artistArtists
name and
album title
When its
out
Newly
released
single
Popular songs
mentioned

22. Album title and artists
name:
This is a basic feature for
a magazine advert to
have. The album’s title
and artist’s name will
usually be in capital
letters to grab the
readers attention, in
order for them to
remember it
Central Image:
Another key feature in a
magazine advert will
have a central image of
the artist. By having the
artist in the centre, it will
be the main focus for
the reader. The pose the
artist makes will usually
be similar to the digipak
cover or reflects the
tone of the album
Where to buy the album:
A key feature is where you
can buy the album. I have
included the Apple logo, as
well as the Amazon logo,
which implies this is where
you can purchase the album
New single and release date:
All magazine adverts feature the
newly released single, as well as
when the album releases. By doing
so the reader can recognise a
recent song, as well as they are
made aware on when they can
purchase the album.
Ratings:
Magazine adverts will usually
feature a rating from music
magazines, by doing so it shows
the reader how successful the
album is, which can persuade the
reader to buy the album.
Social media:
I have also included social media
logos, by doing so it can
encourage the reader to find
them on social media, which will
help the reader find out more
about the artist.
Website address:
I have included the artist’s
website, by doing so the reader
can find out information about
the artist, and possible tour
dates

23. GOODWIN’S THEORY APPLIED TO MY MUSIC VIDEO
Relationship between lyrics and visuals:
Throughout my the relationship between the
lyrics and the visuals are at times illustrating and
contradicting. For example, in this shot the lyrics
are “So ima be your heartbreaker”, as it plays
heartbreaker the audience is able to see the
singer’s heart broken on the floor.
Music genres have their own video style:
The Pop-Rock music genre will usually dark
clothing throughout their music video e.g. black
tops. In my music video, I have also included
dark clothing to show the codes and conventions
of my genre.

24. GOODWIN’S THEORY APPLIED TO MY MUSIC VIDEO
Relationship between music and visuals:
Throughout my music video, the relationship
between the music and visuals are illustrating. For
example, in this shot we can see the drums being
played by the drummer, whilst this is happening,
the viewer is able to hear drums being played.
The demand of the record company:
The record company would demand that
throughout the music video there should be
various close up shots of the artist’s face. By
doing this, it will allow the audience to
remember what the artist looks like. Due to this,
I have included various close up shots of my
artist.

25. GOODWIN’S THEORY APPLIED TO MY MUSIC VIDEO
The notion of looking (screens within screens):
In my music video, I have used phones which lead to
the next point in the music video. For example, in this
shot I have the lead singer’s ex ringing her, but she
can’t deal with so she declines the call.
Voyeuristic treatment of the female body:
When looking at music videos in my genre, when
the female body was being exploited is was only
minimal, which is why I used the shot of my artist’s
neck, as well as showing her bra strap. This is a
common feature in many music videos, which can
interest the audience watching, which is why I
included it.

26. GOODWIN’S THEORY APPLIED TO MY MUSIC VIDEO
Intertextual references:
In my music video, I referenced the
music video ‘Jar of Hearts’ by Christina
Perri. In Perri’s music video, the
antagonist is stealing girl’s hearts,
where as my lead singer is taking the
heart of the girl who wronged her, as
well as her own heart to end the
suffering of a broken heart.
Furthermore, I have also referenced the
TV show ‘Once Upon A Time’ because
in that TV show, there are several times
when the character’s hearts are ripped
out of their body’s and then are broken,
which is what my character did towards
the end of my music video.

27. VERNALLIS THEORY APPLIED TO MY MUSIC VIDEO
Narrative:
Vernallis says what takes place in the music video,
reflects the lyrics of the song. I believe my music
video reflects the lyrics of the song because
throughout the music video we’re able to see the
lead singer is confronting what happened to her,
and that she can also play dirty if she wants to.
Editing:
Vernallis says you will see different types of
editing styles throughout a music video. I believe
I have followed this. For example, I have edited to
the beat with several shots to show continuity. In
addition, I have also done jump cuts between my
artist lip-syncing, then jumping to a scene which
is apart of my narrative

28. VERNALLIS THEORY APPLIED TO MY MUSIC VIDEO
Camera movement/Framing:
Vernallis said that close up shots of the artist is
a key feature in music videos in order to
establish the artist. Throughout the music,
there are several close up shots of my artist’s
face.
Diegesis:
Vernallis said that the world within the music
video is revealed slowly, in order for the story
(narrative) to develop. For my music video, I
believe the story develops slowly because it can
give a hint on what will happen next. For example,
when my lead singer gets a phone call from her
ex, a few shots later, we see the singer and her ex
arguing.