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K Squared Communications Services Overview
- 1. K Squared Communications Services Overview Presented by Kate Koziol K Squared Communications®, Inc.
- 2. Background Questions • How do you currently handle news development and distribution? • What are your company goals? • How is Social Media incorporated into the news distribution model? • How do you track and address news and social media mentions? • Which global regions are important to you? K Squared Communications®, Inc.
- 3. What K Squared Delivers • Deep understanding of travel and technology • Able to create compelling messaging • Ability to uncover opportunity • Reach into diverse publications and match story to outlet • Multi-channel distribution including both news and social media channels K Squared Communications®, Inc.
- 4. In Depth Interview and Bylined Articles • Business Travel Executive K Squared Communications®, Inc.
- 5. Access to Influential Bloggers • Gillespie’s Guide to Travel+Procurement K Squared Communications®, Inc.
- 6. Traditional online and offline press • Hospitality Technology K Squared Communications®, Inc.
- 7. Web-based Trade Press K Squared Communications®, Inc.
- 8. Social Media Programs K Squared Communications®, Inc.
- 9. Public Relations Tactics • Create compelling storylines and value • Generate awareness to speed sales cycle • Support other marketing and awareness campaigns • Pursue Speaking Opportunities • Tradeshow Support • Awards Pursuit K Squared Communications®, Inc.
- 10. Social Media Tactics • Create gameplan for success • Determine key outlets and division of duties • Provide support services such as: – Ghost writing for posts and blog articles – Bookmarking – Twitter feed – Activity monitoring and alerts K Squared Communications®, Inc.
- 12. Next Steps • Determine Press Targets and Social Media Outlets • Develop Strategy and Tactics • Determine IBS Information Sources • Develop Story Ideas Tied to Company News and Industry Trends • Institute Tracking Tools • Begin! K Squared Communications®, Inc.
- 13. For More Information www.ksqrd.com Kate Koziol kkoziol@ksqrd.com K Squared Communications®, Inc.