1. Photo by Chris Owens - Creative Commons Attribution License https://www.flickr.com/photos/20858368@N00 Created with Haiku Deck

2. Photo by rishibando - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/27590002@N04 Created with Haiku Deck
Today: brands are everywhere

3. Photo by billifino - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/24649612@N04 Created with Haiku Deck
People
develop
preferences
for the
brands that
they like

4. Photo by bpsusf - Creative Commons Attribution License https://www.flickr.com/photos/48043300@N04 Created with Haiku Deck
Employers can also develop preferences for potential
employees based on an individual’s brand

5. Photo by JonoMueller - Creative Commons Attribution License https://www.flickr.com/photos/45939540@N05 Created with Haiku Deck
This is often referred to as brand YOU

6. Photo by dullhunk - Creative Commons Attribution License https://www.flickr.com/photos/14829735@N00 Created with Haiku Deck
The internet allows employers to connect with potential employees on a
global scale based off of online profiles

7. Photo by Robert Bejil Photography - Creative Commons Attribution License https://www.flickr.com/photos/28618109@N05 Created with Haiku Deck
This
makes it
vital that
brand
YOU looks
good
online

8. Photo by clasesdeperiodismo - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/24614969@N04 Created with Haiku Deck
There are many options available to create brand YOU online

9. Photo by Damien Basile - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/23451913@N07 Created with Haiku Deck
However they can be difficult and confusing to
navigate

10. Photo by nan palmero - Creative Commons Attribution License https://www.flickr.com/photos/97402086@N00 Created with Haiku Deck
Linkedin is one of the options
available to create brand YOU

11. Photo by dissolved - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/18326982@N00 Created with Haiku Deck
There are 200 conversations per minute going on between Linkedin connections
Connections that are made depending on how a person’s brand is conveyed through their profile

12. Photo by greyweed - Creative Commons Attribution License https://www.flickr.com/photos/21986855@N07 Created with Haiku Deck
The profiles you create must work together to create
a complete and cohesive brand YOU image

13. Photo by hang_in_there - Creative Commons Attribution License https://www.flickr.com/photos/59632563@N04 Created with Haiku Deck
The good thing about brand YOU is that you decide what it
is!

14. Photo by Joint Base Lewis McChord - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/63064304@N06 Created with Haiku Deck
Most importantly it should highlight your strengths

15. Photo by marsmet473a - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/104178037@N08 Created with Haiku Deck
and disguise some of your weaknesses

16. Photo by Pietro Zuco - Creative Commons Attribution-ShareAlike License https://www.flickr.com/photos/65393447@N00 Created with Haiku Deck
It is important to be careful with
brand YOU, because one wrong
step…

17. Photo by Newtown grafitti - Creative Commons Attribution License https://www.flickr.com/photos/28713775@N02 Created with Haiku Deck
Could give potential employers the wrong message

18. Photo by consumerfriendly - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/39553549@N00 Created with Haiku Deck
Everyone has a brand YOU

19. Photo by bcymet - Creative Commons Attribution-NonCommercial License https://www.flickr.com/photos/18519023@N00 Created with Haiku Deck
And
every
brand
is
unique

20. Photo by j&tplaman - Creative Commons Attribution-NonCommercial-ShareAlike License https://www.flickr.com/photos/94434969@N00 Created with Haiku Deck
So remember to grow brand YOU
carefully

21. "88 Amazing LinkedIn Statistics & Facts (May
2014)." DMR. N.p., n.d. Web. 23 May 2014.
<http://expandedramblings.com/index.php/by-
the-numbers-a-few-important-linkedin-
stats/#.U39nDvldXrI>.
References