1. Proportion, or scale, refers to the relationship between design elements
that determine the structure of a design.
Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

2. Proportion is the relationship of the size
of one element compared with that of
another.
Proportion, or scale, is used to establish a
visual hierarchy and create variety and
emphasis.
Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

3. Scale:
• Creates variety &
emphasis
• Establishes a visual
hierarchy
Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

4. Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale

5. Proportion and Scale
WD131: Fundamentals of Design
Unit 11: Composition, Illusion, and Screen-Based Media
Module 1: Proportion and Scale