Opening Keynote at the iMedia Data Summit, Monday March 10, 2014 in Osaka, Japan. Katharine Panessidi shares the current data-driven marketing trends in the United States, the opportunities and challenges that exist in the changing media landscape, and which of these topics will be addressed at iMedia U.S. Summits in 2014. To learn more, go to: http://imediasummit.jp/data-summit-2014/#about

1. Marketing Trends in the U.S.
(Relative to Data)
Katharine Panessidi
Content Director, iMedia U.S.

3. iMedia Brand Summit:
Marketing to the New Consumer
iMedia Content Summit:
TV, Video & Social
iMedia Agency Summit:
The Future of Data-Driven Creativity
iMedia Commerce Summit:
The Future of Shopping
iMedia Breakthrough Summit:
The Next Wave of Digital Marketing

4. Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

5. Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

6. Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

7. Harness The Data
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp

8. Hottest Trends in U.S.
(Relative to Data)
• Mobile & Omni-channel
• Breaking down the silos
• Personalization & targeting
• Privacy concerns
• DMPs
• Automation
• New data streams: location & sensors
• Data & creativity
• The signals in the noise

9. Key Takeaway
Geoff Ramsey, eMarketer: http://www.imediaconnection.com/summits/coverage/35861.asp