careers, parking industry, mobility industry, transportation industry, professional development, jobs

1. Kathleen Laney
Laney Solutions
kathleen@laneysolutions.com
201.232.6888
Parking as a Profession:
Preparing for the Future

2. The Future of Work and What it
Means to the Parking Industry
Agenda
P

3. The Future of Work and What it
Means to the Parking Industry
Strategies for Parking Employers:
Building a Workforce of the Future
Agenda
P

4. The Future of Work and What it
Means to the Parking Industry
Strategies for Parking Employers:
Building a Workforce of the Future
Strategies for Parking Professionals:
Preparing for the Future of Work
Agenda
P

5. So Bob, I just take the
Hide-a-Meter bush, toss it
over the meter, and
VOILA!
Free unlimited parking!
New meaning to emerging technologies?

6. Part One
The Future of Work
and What it Means to
the Parking Industry

7. First Industrial
Revolution
Steam and water power, mechanical
production equipment

8. First Industrial
Revolution
Steam and water power, mechanical
production equipment
Second Industrial
Revolution
Division of labor, electricity, mass
production

9. First Industrial
Revolution
Steam and water power, mechanical
production equipment
Second Industrial
Revolution
Division of labor, electricity, mass
production
Third Industrial
Revolution
Electronics, IT, automated production

10. First Industrial
Revolution
Steam and water power, mechanical
production equipment
Second Industrial
Revolution
Division of labor, electricity, mass
production
Third Industrial
Revolution
Electronics, IT, automated production
Fourth Industrial
Revolution
IoT, big data,
communication technologies

11. Internet of
Things
Big Data
and
Analytics
Cloud
Infrastructure
4th Industrial
Revolution
aka
TODAY

12. Internet of
Things
Big Data
and
Analytics
Cloud
Infrastructure
4th Industrial
Revolution
aka
TODAY

13. Internet of
Things
Big Data
and
Analytics
Cloud
Infrastructure
4th Industrial
Revolution
aka
TODAY

14. Internet of
Things
Big Data
and
Analytics
Cloud
Infrastructure
4th Industrial
Revolution
aka
TODAY

18. 7 million
jobs will be lost
The Bad News: By the Year 2020…
Source: The Future of Jobs and Skills, World Economic Forum - January 2016

19. 7 million
jobs will be lost
The Bad News: By the Year 2020…
Source: The Future of Jobs and Skills, World Economic Forum - January 2016
Most of these job losses will
be in white collar and
administrative positions

20. 7 million
jobs will be lost
For every job gained,
men lose 4, while women
will lose 20
The Bad News: By the Year 2020…
Source: The Future of Jobs and Skills, World Economic Forum - January 2016
Most of these job losses will
be in white collar and
administrative positions

21. 2 million
jobs will be created
The Good News: By the Year 2020…
Source: The Future of Jobs and Skills, World Economic Forum - January 2016

22. 2 million
jobs will be created
Most of these new jobs will be
in computing, math and
engineering positions
The Good News: By the Year 2020…
Source: The Future of Jobs and Skills, World Economic Forum - January 2016

23. 2 million
jobs will be created
Today there are over one
million open cybersecurity
jobs around the world
Most of these new jobs will be
in computing, math and
engineering positions
The Good News: By the Year 2020…
Source: The Future of Jobs and Skills, World Economic Forum - January 2016

24. New opportunities created by technology

25. In 2014 alone, at least $76 million in
investment capital was committed to
parking technology companies.
Source: VCs Battle for a Spot in the Parking Market, Crunch Base – February 2015

26. In 2014 alone, at least $76 million in
investment capital was committed to
parking technology companies.
This is a 40% increase in the number of
venture rounds recorded for these types
of companies the year before.
Source: VCs Battle for a Spot in the Parking Market, Crunch Base – February 2015

27. 0 20 40 60
Move toward innovative technologies to improve access control and payment automation
Prevalence of mobile applications
Collaboration between parking, transportation, and decision makers
Demand for cashless or electronic payment
Real-time communication of pricing and availability to mobile phone or PDA components
Demand for greater parking revenue
Demand for green/sustainable solutions
Use of wireless sensing devices for traffic management
Need to accommodate electric car charging stations
Need for improved customer service
Emerging Parking Trends
Source: 2015 Emerging Trends in Parking, International Parking Institute – 2015

28. Open Source
+
Private-Public Partnerships
+
B2B Partnerships
The world we park in…

29. Open Source
+
Private-Public Partnerships
+
B2B Partnerships
DATA SECURITY
The world we park in…

30. Open Source
+
Private-Public Partnerships
+
B2B Partnerships
DATA SECURITY
The world we park in…

32. Part Two
Building a Workforce for the Future:
Strategies for Parking Employers

33. Strategy One:
Upskill Your Employees

34. Why is
upskilling
important?
Source: The Future of Jobs and Skills, World Economic Forum - January 2016
9 out of 10 of the most in-demand
jobs today won’t exist in 10 years.

35. Why is
upskilling
important?By 2020, ⅓of skill sets required for
most jobs will require skills that are not
yet considered crucial or necessary to
jobs today.
Source: The Future of Jobs and Skills, World Economic Forum - January 2016
9 out of 10 of the most in-demand
jobs today won’t exist in 10 years.

36. Why is
upskilling
important?
Of companies experiencing a
skill shortage today…
66% expect to lose business
to competitors
Source: Skills and Employment Trends Survey: Perspectives on Training, Accenture

37. Why is
upskilling
important?
Of companies experiencing a
skill shortage today…
66% expect to lose business
to competitors
64% expect to face a loss of revenue
Source: Skills and Employment Trends Survey: Perspectives on Training, Accenture

38. Why is
upskilling
important?
Of companies experiencing a
skill shortage today…
66% expect to lose business
to competitors
64% expect to face a loss of revenue
59% face a negative impact on
customer satisfaction
Source: Skills and Employment Trends Survey: Perspectives on Training, Accenture

39. Why is
upskilling
important?
Of companies experiencing a
skill shortage today…
66% expect to lose business
to competitors
64% expect to face a loss of revenue
59% face a negative impact on
customer satisfaction
53% anticipate delays in developing
new products or services
Source: Skills and Employment Trends Survey: Perspectives on Training, Accenture

40. Lack of skilled talent has serious business implications.

41. Most In-demand Parking Industry Talent
P

42. Data Analysts and Data Scientists
Most In-demand Parking Industry Talent
P

43. Data Analysts and Data Scientists
Technical Hybrid Sales Professionals
Most In-demand Parking Industry Talent
P

44. Data Analysts and Data Scientists
Cybersecurity Analysts and
Network Programmers
Technical Hybrid Sales Professionals
Most In-demand Parking Industry Talent
P

45. Data Analysts and Data Scientists
Cybersecurity Analysts and
Network Programmers
Technical Hybrid Sales Professionals
Cloud Architect
Most In-demand Parking Industry Talent
P

46. Data Analysts and Data Scientists
Cybersecurity Analysts and
Network Programmers
Technical Hybrid Sales Professionals
Cloud Architect
Online Marketers
Most In-demand Parking Industry Talent
P

47. Ancillary Benefits to Upskilling Your Workforce

48. of employees at companies with out adequate training programs plan
to leave their employer within one year…40%
Source: Employee Training is Worth the Investment, go2HR
Ancillary Benefits to Upskilling Your Workforce

49. of employees at companies with out adequate training programs plan
to leave their employer within one year…40%
of employees at companies with superior training programs plan to
leave their employer within one year…12%
Source: Employee Training is Worth the Investment, go2HR
Ancillary Benefits to Upskilling Your Workforce

50. Experiential Learning:
The Gold Standard for Employee Development
Stretch assignments and
on-the-job experiences
account for 70% of the
most valuable career
development tools for
employees.
Source:
Good Intentions,
Imperfect Execution?
Catalyst

51. Experiential Learning:
The Gold Standard for Employee Development
Stretch assignments and
on-the-job experiences
account for 70% of the
most valuable career
development tools for
employees.
Mentoring and
networking
account for 20%.
Source:
Good Intentions,
Imperfect Execution?
Catalyst

52. Experiential Learning:
The Gold Standard for Employee Development
Mentoring and
networking
account for 20%.
Formal programs
account for 10%
Stretch assignments and
on-the-job experiences
account for 70% of the
most valuable career
development tools for
employees.
Source:
Good Intentions,
Imperfect Execution?
Catalyst

53. Experiential Learning:
The Gold Standard for Employee Development
Mentoring and
networking
account for 20%.
Formal programs
account for 10%
Stretch assignments and
on-the-job experiences
account for 70% of the
most valuable career
development tools for
employees.
62% of “high potential” employees say stretch assignments
were the single most important experience in their career.
Source:
Good Intentions,
Imperfect Execution?
Catalyst

54. DO-IT-YOURSELF LEARNING
DYI LEARNING
Online Forums
Social MediaPodcasts
Online Videos
Self Directed Learning
Industry Publications Online Courses

55. DO-IT-YOURSELF LEARNING
DYI LEARNING
Online Forums
Social MediaPodcasts
Online Videos
Self Directed Learning
Industry Publications Online Courses

56. Formal
Training

59. Two-Way or Reverse Mentoring

63. Strategy Two:
Re-Engineer Positions

65. •Skills required for future
•Skills of current
workforce
Inventory of Skills
•Discrepancies between
current worker skill sets
and skills sets required
for future
Identify Skills Gap
•Understand how skilled
workers are spending
time
Employee Time
Allocation Surveys
•Distribute non
specialized and skilled
work to lower skill
workers
Re-Engineer Roles
for Efficiency
Re-Engineer Positions

66. •Skills required for future
•Skills of current
workforce
Inventory of Skills
•Discrepancies between
current worker skill sets
and skills sets required
for future
Identify Skills Gap
•Understand how skilled
workers are spending
time
Employee Time
Allocation Surveys
•Distribute non
specialized and skilled
work to lower skill
workers
Re-Engineer Roles
for Efficiency
Re-Engineer Positions

67. •Skills required for future
•Skills of current
workforce
Inventory of Skills
•Discrepancies between
current worker skill sets
and skills sets required
for future
Identify Skills Gap
•Understand how skilled
workers are spending
time
Employee Time
Allocation Surveys
•Distribute non
specialized and skilled
work to lower skill
workers
Re-Engineer Roles
for Efficiency
Re-Engineer Positions

68. •Skills required for future
•Skills of current
workforce
Inventory of Skills
•Discrepancies between
current worker skill sets
and skills sets required
for future
Identify Skills Gap
•Understand how skilled
workers are spending
time
Employee Time
Allocation Surveys
•Distribute non
specialized and skilled
work to lower skill
workers
Re-Engineer Roles
for Efficiency
Re-Engineer Positions

69. Strategy Three
Brand yourself as a
flexible workplace
employer

71. Why should employers consider
flexible workplace practices?
of job candidates believe culture and flexibility is more important than compensation.
95%
Source: Culture Drives Employment Brand, John Hopkins University

72. Flexible Workplace
Practices:
• Flexible work hours
• Unlimited paid time off
• Remote working
• Job sharing

73. Strategy Four
GET CREATIVE!!!

75. PARKING!PARKING!PARKING!
Parkingis where
it’s at!

76. Create Partnerships

77. Outsource Work
Engage in different
types of work
arrangements.

78. Outsource Work
• Traditional contractors
• On call workers
• Temp or contract workers
provided by agencies
• Workers part of the gig
economy

79. The Gig Economy

80. In 2015…
30million
Independent workers
Source: 2015 State of Independence Report, MBO Partners

81. In 2015…
30million
Independent workers
$1.15
trillion
generated in revenue
Source: 2015 State of Independence Report, MBO Partners

82. 30million
Independent workers
$1.15
trillion
generated in revenue
7percent
Of the US GDP
In 2015…
Source: 2015 State of Independence Report, MBO Partners

83. In 2015…
90%
of companies currently use
independent or contracted
workers
Source: 2015 State of Independence Report, MBO Partners

84. In 2015…
90%
of companies currently use
independent or contracted
workers
61%
of senior executives expect a growing
proportion of functions will be
outsourced to this type of labor.
Source: 2015 State of Independence Report, MBO Partners

86. Strategies for Employers Recap
• Upskill your workforce
• Re-engineer positions to maximize your highly skilled workers
• Brand yourself as a flexible, desirable employer
• Get creative to solve your talent challenges

87. Part Three
Remaining Competitive in the
Workforce:
Strategies for Parking Professionals

89. Today skills and
competencies have an
average half-life of 5 years.

90. Hottest Skills
1. Cloud and Distributed Computing
2. Statistical Analysis and Data Mining
3. Marketing Campaign Management
4. SEO/SEM Marketing
5. Middleware and Integration Software
6. Mobile Development
7. Network and Information Security
8. Storage Systems and Management
9. Web Architecture and Development Frameworks
10. User Interface Design

91. Data Analysts and Data Scientists
Cybersecurity Analysts and
Network Programmers
Technical Hybrid Sales Professionals
Cloud Architect
Online Marketers
Most In-demand Parking Industry Talent
P

93. Top 10 Skills
Source: The Future of Jobs and Skills, World Economic Forum - January 2016

94. What’s a parking professional to do?!

95. Strategy One
LEARN

96. Don’t become obsolete! Embrace life-long learning.

99. Strategy Two
DIVERSIFY YOUR
EXPERIENCES

100. Diversify
your career
experiences
Business
Line Roles
(P&L experience)
Overseas
Assignments
Operational
Excellence
Initiatives
People
Management

101. Diversify
your career
experiences
Business
Line Roles
(P&L experience)
Overseas
Assignments
Operational
Excellence
Initiatives
People
Management
Failure is not the
opposite of success, it’s
part of success.

102. Define and chart your career path.

103. Define and chart your career path.

104. Strategy Three
PERSONAL
BRANDING

105. BRANDValue
Vision
Personality Attributes
Benefits
Position

106. Build a Trail
Create and build visibility and
credibility in your field

107. Online Branding Tools:
• Social media – Facebook, Twitter, LinkedIn,
Pinterest, Instagram, YouTube, Google+
• Blogging
• Personal website
• Reviews, forums and group contributions
• Webinars, videos, podcasts
• Branded email signature, professional email
address and consistent brand identity
Offline Branding Tools:
• Personal business cards
• Speaking engagements and presentations
• Event and association participation
• Resume and portfolio

109. www.futurebusiness.com
Your topic of Business presentation
Strategies for Professionals Recap
• Continuous learning
• Diversify professional experiences
• Develop your personal brand

110. Key Takeaways
Employers: Talent is what makes you, you. It’s your competitive advantage
and you must develop your workforce’s skills for the needs of the future.
Professionals: Keep your skills and knowledge base relevant and up to date.
Everyone: ADAPT!!!

111. “It is not the strongest of the species that survives
nor the most intelligent that survives.
It is the one that is most adaptable to change.”
– Charles Darwin
Adaptation is EVERYTHING!