It's 2017. One in three minutes spent online is devoted to some form of social media activity. But, it's not just about staying in touch with friends and family anymore. Social media has turned into an educational and promotional tool for businesses as well as a community outreach and information distribution instrument for municipalities and universities. Through social media, customers and constituents can share feedback and businesses, municipalities and universities can find out what their audience wants. The conversation today has moved beyond if you should be on social media for your business or organization to how to be most effective with it. Just knowing the basics of what social media is and which platform to use won't cut it anymore. Not with the 7,452 tweets or the 48,830 Facebook status updates per SECOND inundating social feeds. With the deluge of content shared on social networks every minute of every day, your posts, blogs, shares and comments won't be seen if you aren't doing social right. Don't waste your time using last year's marketing tactics.

1. Kathleen Laney
President and Founder,
Laney Solutions

5. Dude, is he even
qualified to use
that thing?

7. TODAY’S ROUNTABLE SESSION
• Social Media Presentation
• Break
• Roundtable Discussion

10. WHAT IS
SOCIAL
MEDIA?
vintage social media

11. A fancy way to
describe the zillions of
conversations people
are having online 24/7.
vintage social media

15. 60/30/1
0
The Social Media Content Mix
Ratio
Sharing other
peoples
contents and
posts
Sharing content that
you created (blogs,
white papers, case
studies)
Sharing content
with calls to action
CURATE
D
OWNED PROMOTION
AL

16. WHY USE
SOCIAL
MEDIA?

17. EVERYONE USES IT…

18. … AND USES IT A LOT.
Source: HootSuite Survey conducted online by Harris Poll in May 2016 among 2,048 US adults

19. THE PEOPLE YOU WANT TO
TARGET ARE ON SOCIAL

21. Buyers, both B2C and B2B, use
social media to help make
purchasing decisions.
Source: Q3 2016 Sprout Social Index

23. EDUCATE
 Answers to frequently asked questions
related to your industry
 Top tips and strategies
 How-to articles
 Trends in your industry
 Information about hours, permits or
emergency situations

24. ENTERTAIN
 Pictures of your office, products and/or
employees to give people a "behind-the-
scenes" look at your business
 Photos and videos from company parties
or community events you attend
 Motivational quotes, quotes related to
your industry, and appropriate humor
 Contests or surveys to get your followers
engaged

25. ELEVATE
 Highlight a current sale or promotion
you're running
 Link to one of your products/services
 Share testimonials of happy
customers
 Announce new offerings, or other
business news

28. 7,452
TWEETS
per second
48,830
STATUS UPDATES
per second
REACHPOCALYPSE

29. How to cut through the noise?

30. PAID
SOCIAL

31. 1
2
3
4
5

32. INFLUENCER MARKETING

33. INFLUENCER
MARKETING
IN THE
PARKING
INDUSTRY

34. Employee Advocacy

35. Trust

36. Freedom

37. Guidelines

38. WHAT YOUR
EMPLOYEES
SHARE IS
THEIR
PEROGATIVE

39. SO PROVIDE
SHAREABLE
CONTENT
THAT IS
RELEVANT

40. YOUR CONTENT SHOULD…
SUPPORT
YOUR
BRAND
BE
SHAREWORTHY
HAVE
VALUE

41. Social selling refers to
finding and connecting
with potential prospects
via social media to
increase sales and by
building relationships.

42. TRADITIONAL SELLING SOCIAL SELLING
BUY LEAD LISTS
FIND
UTILIZE PROFESSIONAL NETWORKS
LIMITED PERSONAL ROLODEXES UTILIZE COMPANY SOCIAL NETWORK
BLOCKED BY GATEKEEPERS TARGET KEY DECISION-MAKERS
RANDOM CONTACTS
RELATE
CONCENTRATE ON REAL PEOPLE
LIMITED TO INTERNAL RECORDS GATHER ONLINE INTELLIGENCE
ACCUMULATE USELESS DATA DISCOVER SOCIAL INSIGHTS
RELY ON COLD CALLING
ENGAGE
LEVERAGE WARM INTRODUCTIONS
PUSH THE SALES SCRIPT HAVE RELEVANT CONVERSATIONS
USE COOKIE CUTTER PROCESS GUIDE THROUGH BUYING PROCESS

43. ADVANCING YOUR CAREER
THROUGH PERSONAL BRANDING

44. PERSONAL BRANDING
It’s not just for narcissists,
It’s for you too!

45. CREATE YOUR PERSONA

46. AUTOMATION:
The Key To Having Time For Social
Media

47. TYPES OF SOCIAL MEDIA
AUTOMATION TOOLS
Content curation
Publishing platforms
Listening tools
Social selling aids
Community engagement
Customer service
Promotional initiatives

49. Hey, where did
everybody go???

50. VIDEO
CONTENT

51. VIDEO
CONTENT

52. PARKPLUS SYSTEMS
AND INFLUENCER
MARKETING

53. ACE PARKING
AND COMICCON

54. UNIVERSITY
PARKING
SOCIAL
MEDIA USE

55. MUNICPAL
PARKING
SOCIAL
MEDIA USE

60. SOCIAL MEDIA
SKILLS ARE
REQUIRED FOR
MORE AND MORE
JOBS.