A report prepared by tourism consultant Roger Brooks of the Seattle-based firm Destination Development Inc. In order to get the most out of this presentation, we recommend that you review all three parts, as pertinent information is interspersed throughout.
Includes remarks related to Weymouth and Bear River.
35. NOTE: People are four
times more likely to buy
art when they meet the
artist.
36. A nice central gathering space. Suggestion: Add some half barrels
with evergreen shrubs in them.
37. Always promote what it is you sell before the name of the business.
We weren’t sure what this place is - or was. Still in business?
38. Great job. Good sign.
While we don’t know what
Myrtle & Rosie’s Shoppe sells,
we assume it’s an ice cream
parlour.
39. This little gallery can use some curb appeal. It’s a little light on
offerings - inventory.
40. Unfortunately, the ugliest storefront is located at the primary
gateway. Add some benches and half-barrels. People were sitting on
the window ledges.
51. Great Stories Make the
Campfire Memorable
The rule of stories versus artifacts
52. 1. The average museum visit lasts between 20 and 40
minutes.
Museum notes:
2. If you can captivate the visitor for two hours, spending
will increase.
3. Museums MUST learn to tell stories, not just display
artifacts with facts and figures.
4. No offense, but visitors don’t really care who donated
various items.
53.
54.
55.
56. By the way, the things they make are a funding source for the
museum’s operation.
57.
58. The Wallace & Area Museum also did a great job telling stories.
79. No sure if it’s open. Visitors are uncomfortable going into private
homes. What is the specialty here? What are the hours? Just walk in?
80. We were only able to find half the galleries listed in the Bear River
gallery guide.
81. When we found them we had a hard time knowing whether or not
they were open to the public.
82. We also found the other winery and got a very nice tour of the
winery, the process, and grounds. Nicely done. Gracious hosts.
83.
84. Pros:
• Nice photos
Suggestions:
• Jettison the generic (A place like no other!)
• Cut the text by two-thirds
• Beef up the size of the photos
• Use bullet points
• Concentrate on the artisan brand
• Provide a better map
85. Pros:
• Wonderful descriptions
• Sounds fascinating - and worth the trip
Suggestions:
• No professional, high quality look
• Print it in color
• Add photography
• This is worth taking up a notch - a big notch
86. Pros:
• A beautiful brochure
• Very compelling
• Excellent photography
• Very good descriptions
Suggestions:
• Map is a “start over” proposition. It needs
to be in scale, more accurate, provide street
names and better location information.