1. Lender Co-marketing

2. Agenda
● The concept behind co-marketing
● Examples of co-marketing
● How relationships are initiated
● How pricing is determined

3. Concept
 Zillow co-marketing allows lenders to form new relationships and deepen
existing relationships with agents in a unique way.
 Zillow Premier Agents purchase zip codes on Zillow in order to obtain
exposure next to properties (both their own and other agents’ listings in
that zip code).
 From here, it is simple. A consumer finds a property on Zillow and then
decides on an agent to contact. After filling out a quick form for the agent
of their choice, the consumer is asked if they would like to get preapproved. If they indicate that they want pre-approval, you (the lender)
will receive an email contact in real time.
 Additional value is the opportunity to partner and take part in a realtor’s
business which opens the door to all referral sources from that realtor

4. Screenshots
● Lender is featured next to the agent across Zillow (broad overview)

5. Listing Detail Page:

6. Agent and Lender Profiles

7. Email lender receives when customer contacts them

8. How Relationships are Initiated
● A Zillow Product Specialist will be assigned to you and will work
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exclusively with you.
You and your PS will have a shared list of agents in which you can
indicate which agents you would prefer to prioritize – those that you are
especially interested in working with.
Your PS will call the agent and discuss the co-marketing opportunity
with the ultimate goal as connecting you as their preferred lender on
Zillow.
If the agent is interested, your PS will introduce you via email to start a
conversation. This opens the door for a warm meeting.
LO is responsible for setting up an in person meeting with the agent to
determine progression.

9. Pricing
● Zillow allows a single lender to contribute up to 50% of an agent’s
spend. This can be determined/negotiated with your realtor.
● Agent spend on Zillow varies by zip code and the amount of exposure
purchased.
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Factors that go into zip code pricing include: home price, traffic, sale volume,
etc.
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No two agents are going to have the same package or price.
● Laz’s co-marketing agrements have ranged from $30-$1000/month
per agent.

10. How to get started:
You will all be receiving an email with a link to a webform. The webform
requests basic information which will generate a case to be distributed to
a team member for follow up.
Be sure to include all requested information for quickest turnaround.
● Name
● Contact information
● Budget
● Your preferred zip codes