Kathryn Ferguson

Toronto, Canada Area Canada

Senior Director, Financial Services and Retail

Technology / Software / Internet

Lead a team of US-based senior marketing professionals who are responsible for the strategy, integrated marketing and communications plan for banking, capital markets, insurance and retail. These are emerging industries for SAP and marketing is responsible for brand to demand. The team needed to increase voice in the market through integrated digital, social and event-based marketing to ensure consistent growth and revenue attainment. Provide leadership to help grow Financial Services and Retail markets and accelerate current year deals to close. Won: International Event Award Won: Partnership Award