In Spring 2012, BCF, a full-service marketing agency, and I surveyed members of the Mountain Travel Symposium to determine their level of social maturity. We captured results from 36 respondents across hotels, destinations, ski areas, and travel-related vendors. The slide deck summarizes our findings.
18. Target
Brand
Audience
Measurement
Content
and Monitoring
19. A brand, pure and simple, is a
consumer’s perception of a
product or service.
20. Over 30% have just begun to
develop a brand persona.
21. Over 30% have just begun to
develop a brand persona.
Another 30% have a well
articulated brand.
22. Over 30% have just begun to
develop a brand persona.
Another 30% have a well
articulated brand.
Just 8 respondents feel their brand
is meaningful and well known.
31. Identify your social target audience:
• know the top 5 audiences.
• know the top 15 influencers.
• know their behaviors.
• know where + when they
interact.