This document summarizes the key elements of an effective public relations plan and campaign, including research, goals, objectives, strategies, tactics, timelines, budgets and evaluations. It provides examples of tactics that have worked well for other organizations, such as collaborative videos, blogs, social media and events. The document also introduces some online tools that can help with public relations efforts, like Pitchengine.com for presentations, Smartsheet for project management, and Tagxedo for visual word clouds. It concludes by soliciting any questions from attendees.