1. RESEARCH INTO FILM WEBSITES
Here I have looked at a film website of a similar genre of the film I will be producing. I look at
the what the audience gain from looking at these websites and information concerning the
visual style of the site and what interactive features it has to appeal to the target audience.

2. TRANSFORMERS

3. • This website presents many features that will attract the target audience, a simple
one being that the viewer is asked which side they would like to support, if they
would like to 'protect or 'destroy’ (As seen on the screen shot on the previous page).
This simple yet effective feature gives a more personal feel to the viewer and helps
them to interact more with the film itself. When looking at the visual style of the
website you can see a consistent style, font and colour scheme that is seen on all
other aspects of the film including the trailer, poster etc.
The Transformers Poster (Same
visual style as the website)
APPEAL TO TARGET AUDIENCE

4. • Once past the first stage a new screen
appears with multiple different features
for the audience to access, it consists of Screenshot of the website
downloads, media extras, a gallery, ticket
links, about the video game for the
film, partners and extra information
about the film. All these detailed features
are used to attract and inform the fans of
the film, offering more than what they see
on screen. There is a consistent colour
scheme and special effects come up on the
screen that are used to 'wow' the
audience. Having a successful website is
an important aspect of the film
package, as it will be viewed everyday by
fans and ultimately is there to give an
extra insight look into film and show the
audience what they are buying into in
further detail.
INTERACTIVE FEATURES