2. What is #SMW?
SMW is a global platform that connects people,
content, and conversation around emerging trends
in social and mobile media.
It brings hundreds of thousands of people together
every year through learning experiences that aim to
advance our understanding of social media’s role in
society.
Bangalore, Barcelona, Copenhagen, Hamburg,
Lagos, Milan and New York participated in
#SMW14.
3. PSFK Labs’ Future of Retail Showcase:
Creating a Sustainable Instant Retail Model
Omni-Point of Purchase:
Tapping into shopper
impulses by converting every
product interaction into a
purchase opportunity.
Social and mobile
technology gives retailers
the ability to condense the
path of ‘discovery’ to
‘checkout’.
#futureofretail
5. PSFK Labs’ Future of Retail Showcase:
Creating a Sustainable Instant Retail Model
Adaptive Personalization:
Developing contextual
services to learn shopper
preferences over time,
generating tailored results
and anticipating future
needs.
Use data to create a better
experience for the
consumer.
#futureofretail
6. PSFK Labs’ Future of Retail Showcase:
Creating a Sustainable Instant Retail Model
Contextual Support: Serving
up relevant information to
shoppers when and where
it’s needed most.
There is a fine line between
welcome information and
spam.
#futureofretail
7. PSFK Labs’ Future of Retail Showcase:
Creating a Sustainable Instant Retail Model
On Demand Delivery:
Delivering on the need for
convenience and immediacy
by rolling out ‘buy it now, get
it soon after’ services to get
their shoppers their
purchases more quickly.
It’s no longer where, but
when you get it.
#futureofretail
10. @celiehart
People, including me, waited in line for the #SMWBuzzFeed
panel for over an hour. The line was so long it had it’s own
Foursquare check in.
Soldsie turns Facebook posts into virtual store fronts. Double whammy, you can pin these items on Pinterest.User social media to convert ‘discovery’ into purchases. On average 1-4 people who pin things buy that item within 2 weeks.Consumers are more protective of themselves and are less favorable of advertising on social networking sites.RiaTobaccowala of Google+ is introducing “Shoppable Hangouts” or social shopping
- Meet Bethany Mota, she is a YouTube sensation who makes half a million dollars a year She has over 5 mil followers, more than Lady Gaga, more Instagram followers than Vogue, Marie Claire, Elle, Glamour and Cosmo Magazine etc. combinedThrough social media, consumers still want advice and guidance on what to purchase and are empowered to teach and share with each otherGives shopping a human connection
One size fits all, to personalize and predictiveFoursquare’s newest update sends alerts to places nearby which are based on past check ins and social recommendations.Providing relevancy, email blasts spam. When you create relevancy on products in email can go up to 18-20% return on revenue.
- Through new technologies, retailers/brands are able to steal back the “amazon shoppers” or “review site shoppers” and provide relevant, contextual info to the shopper based on where they are in the shopping experience and where they are in the store.People check their phones 150 times a day, on average.Estimote uses micro-location to blast info in small spaces and provide discounts and readily available information on your phone about a product.