ICT role in 21st century education and it's challenges.
Afp 2010
1. AFP 2010 Supersize My Online Savvy Katya Andresen, Network for Good www.networkforgood.org | www.nonprofitmarketingblog.com Twitter: katyaN4G www.fundraising123.org for the eBook
57. 10. Measure and Monitor! Nigel: "What we do is if we need that extra push over the cliff, you know what we do?" Marty: "Put it up to eleven." Nigel: "Eleven. Exactly. One louder." Marty: "Why don't you just make ten louder and make ten be the top number and make that a little louder?" Nigel: “[pause] These go to eleven."
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Notas del editor
How can we connect Reward in return for action Make it memorable Examples (L’Oreal and food speech) Exercise with 2 messages and audiences
Third and fourth bullets are the focus/meat of the presentation
This is just a quick review and reminder of why people get involved – what’s their motivation
Model has evolved with basic human needs
Obviously you care enough to be here; now we want you to get your feet wet
Check if folks know the Motrin story
New word! Add to jargon list! Astroturfing STOP! TIME CHECK! Now that we’ve been hanging out in the academic ether for awhile, let’s move on to a real example
Reason: what we know to be true (Godin) Google alert (celebrities do that, apparently!) all he saw was Six Degrees (no affiliation) Wanted to do something good with something already being used/talked about Combine obsession with celebrities, growing trend of online giving and knowledge of ppl wanting to be seen/heard Become a celebrity for your cause
Stacie:
Personal networking at work (Basic social and communication skills) Social media Start with listening Build trust Amplify your message THIS IS THE ENTRY POINT TO SOCIAL NETWORKING; IF YOU DO ONE THING, MAKE IT BE A GOOGLE ALERT
Personal networking at work (Basic social and communication skills) Social media Start with listening Build trust Amplify your message THIS IS THE ENTRY POINT TO SOCIAL NETWORKING; IF YOU DO ONE THING, MAKE IT BE A GOOGLE ALERT
Volunteers, Board members, etc. Build a relationship with them so they’ll activate their own networks
This is NOT ad-buying The chief reason we encourage engaging in SN is because it’s free and effective at amplifying your message It’s taken us a long time to build up credible, authoritative profiles and groups on sites like Care2 , Digg , Facebook , Flickr , and StumbleUpon – a lot of our initial efforts weren’t exactly home runs – but now that we’ve laid the foundation, we can get a huge response from these networks for our campaigns……The case I’m making now is not one about how good we can do if we get involved with social media, but how much better we can do if we get even more involved. -Interview with Jonathon Colman: Social Media Secrets from a Green Geek
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