My keynote for United Partners for Human Services Annual Conference for Excellence in Nonprofit Management & Leadership

1. Slides at www.fundraising123.org/katya Persuasion during tough times 6 things I wish I’d known 20 years ago @katyaN4G

2. I. WE’RE IN THE HAPPINESS BUSINESS.

5. Photo: Jonas Hansel, Flickr Photo: By Darren Whiteside

6. We aren’t about a line item, we’re about a life. … . giving affects our brain chemistry. For example, people who give often report feelings of euphoria, which psychologists have referred to as the "Helper's High ."

8. It’s not $5 coffee, it’s a third place. Webgrl, Flickr

10. Giving makes people happy. Happy people give more. Which makes them happier. Which makes them give more.

11. 2. IT’S NOT ABOUT YOU. IT’S ABOUT YOUR AUDIENCE.

12. The dangers of marketing myopia

13. How is your audience feeling?

14. Who Really Keeps America Rolling?

15. 3. FEELINGS FIRST, FACTS LATER.

16. Lead with emotion to give facts a chance.

18. 4. NOTHING BEATS A GOOD STORY ABOUT ONE PERSON.

19. When it comes to problems, the bigger the numbers, the less people care

20. Totally, completely irrational

23. Photo Credit: YouGetThePicture, Flickr

25. Is this ethical?

26. 5. MESSENGERS MATTER: PEOPLE LIKE US, AUTHORITIES WE TRUST.

27. Social proof

28. Authority

30. 6. BE GENEROUS WHEN YOU’RE HUNGRY.