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PGSEM Newsletter                                                                                         Page 1



                                         Newsletter                                              February-2008
                                                                                              Volume 1 Issue 1




INSIDE THIS ISSUE                  From the Editor’s Desk
1   From the Editors Desk          Dear friends,
                                            Welcome to the third edition of the PGSEM Newsletter. We hope all
2   Convergenz 2008
                                    of you had an excellent start into the New-year 2008 and a great quarter 3
3   Exchange Experience             of 2007 – ’08. We are excited to present to you with 2008s first newsletter.
                                            Even with the turbulent markets or subprime crisis we @ PGSEM
4   Come Have a Cup of Life
                                    have lots of reasons to feel happy about as we move into the fourth
5   Option Strategies               quarter of the academic year 2007-‘08. Yet another batch of PGSEM is
                                    graduating this quarter and the first batch is doing it in the distributed
6   Committees Communiqué
                                    mode. We would like to congratulate all the students of the PGSEM
    6.1 The Quarter That Was        programme who are graduating this year, and wish that they continue their
    6.2 The Quarter Ahead           contributions and efforts towards the betterment of the programme.
                                            We wish you enjoy reading this issue of the PGSEM Newsletter
7   Surging ahead with focus
                                    where we share with you the happenings at PGSEM and what some of us
                                    got to say. Get ready and take the plunge.
                                   Top

                               "CITIUS, ALTIUS, FORTIUS" – CONVERGENZ 2008
                                              With just thirteen days into the New Year and the feeling of
                                      freshness about the new year lurking in our minds we were excited to
                                      see what would unfold during the “Convergenz ‘08” the annual business
                                      event of IIM Bangalore. Though we had publicized the event through
                                      the magazines, social networking sites and company notice boards many
                                      of us had our hearts in our hands. We were almost done with the final
        Karthik Srinivasan            arrangements for the venue for some of the greatest minds of India both
                                      from Academia as well the IT industry to collaborate and where we
        (PGSEM 2006-09)
                                      expected a confluence of ideas.

      Symposium

              As the activities started, we enjoyed the buzz of activity around the Auditorium which we would like
      to associate most closely to a beehive. At 1:45 PM with the judges, participants and audience in their places
      the finals of the symposium kicked off. Eight of the teams who had survived the grueling prelims where
      each team was asked to prepare a report on 'Innovation & Marketing to the digital consumer' where
      competing against each other. This time they had to fight it out on strategy- “A branding strategy of an
      innovative company/product” of their choice, to be more precise.
PGSEM Newsletter                                                                                       Page 2


          The finalists had chosen the following companies: Reliance Wonder Box, Videocon television, Bharti-
 Airtel, Novanet PC, P-ISM, APSRTC, Tata Sky and Titan Eye Care. Each team was allotted ten minutes for
 presentation and then a five minute discussion followed. The teams were grilled by the judges on their
 conceptual understanding and business acumen in selling innovation. The teams that presented the strategy
 for P-ISM and Bharti-Airtel bagged the first and second prizes. The symposium ended at 3:30 PM and the next
 item on the schedule was the Quiz.

 Corporate Quiz

         Registrations for the Quiz had started at 1:00 PM and were open till 1:30 PM. With 83 teams
 registered the prelims started at 1:45 PM with the “googlies” set up by KQA. Only avid quizzers would survive
 the heat inspite of the seemingly short duration of just 20 minutes. It was not until 3:30 PM that the finalists
 were announced and this for sure would have kept the competitors on their toes.
         At 3.30, Prof. Arul Mani of the KQA, the brain behind the questions, announced the answers for the
 preliminary round and the top six teams that qualified for the finals. Professor Rajeev Gowda, finalist in the
 inaugural edition of the Mastermind India quiz show at BBC, took over as the quiz master for the finals. After
 several wonderful rounds of quizzing the teams from Infosys and TCS emerged as the winners.

                                               Panel Discussion

                                                       The most awaited event of the day the Panel Discussion
                                              kicked off with an address by Mr. Aravind Sitaraman, Vice
                                              President and MD of CISCO India. This was followed by talks from
                                              the other eminent panelists. The panelists spanned the length and
                                              breadth of the IT industry with representation from service
                                              oriented IT companies, product oriented IT companies,
                                              Infrastructure companies using IT extensively, apart from
                                              academia and venture capitalists.
         Prof. Sadagopan, Director, IIIT played the role of the moderator. The other panelists included Mr.
 Ravishankar GV, VP, Sequoia Capital India, Mr. Rajeev Mehtani, MD of NXP Semiconductors, Dr.
 Venkateswaran Narayanan, Research Head, ABB Corporate Research Center and Mr. Vinod Deshmukh,
 Executive VP & CTO, Mindtree Consulting.
         The discussion was followed by a question and answer session. And to the million dollar question of
 “Why India does not have good product companies?” so was the response of Prof. Sadagopan:
         "We always either underestimate or overestimate our potential. We either say that we cannot make
 products at all or we say that we are an IT superpower. The reality lies somewhere in-between. There have
 been several Indian companies that have made products. i-Flex and Finacle consistently rank among the top
 banking software products across the world. Even in its very early days, Wipro has made products like
 InstaPlan that got rave review even from HBR. So, let us understand the reality and then decide where we go."
         He concluded with a remark which we believe should set you all on a thinking track which was "As a
 teacher, I tend to give homework to people. Here I give one, all of you, go home and create a software
 product company".
         The day came to an end with prizes being distributed to the winners of various events and a vote of
 thanks by the PGSEM Chairperson Prof. Shankar Venkatagiri. Following this the crowd carried on to the MDC
 lawns for sumptuous dinner.
 Top
PGSEM Newsletter                                                                                           Page 3


                               “NÄCHSTER HALT ST. GALLEN”
                                    As the male voice echoed through the PA system of the SBB ICN 230, the train
                                 from Zurich Airport to St. Gallen, I was still not out of a trance. The feeling was so
                                 surreal. Seeing the beauty of the land where I was, I wondered whether any place
                                 on earth can be more beautiful than this. When the train halted, I got up gathered
                                 my baggage and walked out into the railway station (or “Bahnhof” as they say in
                                 German). I reached the bus station immediately outside the Bahnhof and enquired
                                 about the bus that would take me to the University of St. Gallen. I must admit that
                                 my ignorance of the German language seemed like a curse at least for the first few
                                 days and definitely on this occasion, as most people there understood nothing but
       Peter G Karamen           German, that too the swiss version. Somehow the idea of having the admission
        (PGSEM 2006-09)          letter in my hand definitely helped me and I got into the bus that takes me to the
                                 University (or UNI as the Swiss students call it, which I was happy to adopt).
           I reached the place. The University set high on those stunningly beautiful mountains with surroundings
so whimsical that I lost count of the number of beats my heart missed. I completed the formalities at the
International Exchange Office and got the welcome package. Opening it I was stunned to find that it contained
pages of literature that talked about waste disposal at home and in public. No wonder how clean the place was.
          I hired a taxi to get to my room. The room had been arranged by the University and I must say was an
excellent one. What more can I ask for, my room number was 7 my favorite number. I met my roommates there
had a light chat and before long retired to my room and subsequently into a long slumber.
           The first day at the University was an introductory session where the programme coordinator addressed
each of us, the exchange students. There were nearly 400 of us. Later on the student’s union representatives
took us around the campus and shared with us a map of the campus. They gave us a few gifts, a swiss cap that I
still have is one among those. The same day they took us to the “Welcome” party as well.
           The very first week we started of learning German or Deutsche as they called it. It was funny to see how
“communication” became “Kommuni-kat-zion”, “information” became “infor-mat-zion”, “and” changed to “und”,
“but” to “aber” and so on. From the intensive course I picked up enough of German to ask for directions, identify
basic food items, say thank you, sorry etc., that I was not going to starve any more. In the mean time I managed
to find some Indians there at the university. The others from IIMB were to reach late. For the time being these
Indian friends were the only people who I knew in Switzerland. Within the first week, I opened an account with
the Credit Suisse. Atleast now I had a “Swiss Bank Account” to boast about, not bad.
          The days passed by and on September 17th of 2007 the fall semester of 2007 started off at the University.
The course bidding was unlike the one we are familiar with at IIMB. Here you had to get the permission from the
professors regarding whether you can attend the course or not. Then we had to bid for the course. The time slots
for the courses are fixed and the students got to arrange their own time table or in short you got to select
courses such that the chosen courses do not overlap. Well I got to use my excel skills here. Some of the courses
offered here were so different compared to what I have ever heard of. There are courses like “Cities and
Creativity: Exploring Hamburg”, “Digital Natives” etc. Well some of these courses looked funny but others were
serious workouts. The courses I believe were not as demanding as those back home but sure enough were tough.
           The classes happened in full swing, but without the additional strain of work, I had all the time in this
world. The good thing about the courses there was that, most of the subjects had only final exams. Unlike the
ones back home we did not have a lot of assignments or mid terms. This gave me some room to relax. It was a
great experience to attend some of those conferences like “World Ageing & Generations Congress”, or their
campus placements with almost all the major investment bankers around.
          As days went by, I started making more and more friends though most of the time was spent wired to the
vast and wide World Wide Web. Once in a while a friend or two would appear online and chat for some time.
There were lots to study and much more to see. A significant portion of my time was spent on planning trips to
PGSEM Newsletter                                                                                          Page 4


  various locations, (many which never materialized). There was Basel, Zurich, Paris, Amsterdam and much more.
  There was so much to see, but so less time. Finally I did make it some of those beautiful European cities and
  each one was a very different experience in itself. Travelling around in Switzerland was fun as well.
           Though there were several reasons, one of the (silly) reasons of choosing Switzerland as my destination
  for SEP was to “see snow”. I know not many would belive that. Well from where I come from, during peak
  summer season, where temperatures are so high that water is half boiled (if I may say so) there is no chance of
  snow’s survival. So I have not had a chance to see it. So this created in me a strange fascination for the white
  and fluffy thing called “Snow”. I was eagerly waiting to see Snow for the first time in life. Finally when the first
  flakes of snow fell, it was so good to look out of the window. Interesting it was to see the previously green
  terrain changing to white over night. I did make it a point to do a little bit of skiing and snow man making. After
  all I don’t know when I am going to do it again.
           The days passed by and finally the day came for me to leave. The tension of the “Derivatives”
  examination, reaching the airport on time etc made it much easier for me to leave the beautiful Switzerland
  without a lot “Nostalgia”. This Swiss experience enriched me culturally, intellectually, creatively and
  emotionally no doubt. But more than anything else it was that experience of being there that mattered most.
  “Oh those days”, I say to myself when once in a while. I feel no words can ever describe the experience well
  enough, so let me not try more. “That it shall never come again is what makes life so sweet”. That way this
  was as sweet as it could get for me…..
  Top

                             COME HAVE A CUP OF LIFE
                                      "Chai Chai", shouts the porter at the station at the top of his coarse voice
                             in the wee hours of the morning. Oh it’s so cold today, and I want to snuggle
                             beneath those warm blankets. But alas, nobody ever thinks about me. Am just too
                             tired of getting up so early everyday and waking up everyone else. But at times am
                             lucky when the soft hands of a woman touch me while she makes a cup for her
      Kaushik Rana           husband. Still on bed, when he takes his first sip me and then says “Aah ...”
    (PGSEM 2005-08)          rubbing his eyes “Honey, you are so wonderful!" Ahh.. well was it not me that has
                             made his day with this first cup of tea.
          But it was not like this before. Oh how I remember those early days of my life, atop the Himalaya
 Mountains in Darjeeling with acres and acres of greenery all around. And how I used to snuggle beneath my
 mother in those torrential rains and brave the sun too. My mother often used to say, "Son you are made for
 greater things in the world". But then I used to love dancing with the wind and. Insects Oh... What a wonderful
 life that was!
          Then one fine day, I awoke from my slumber hearing my brothers and sisters shrieking at the top of
 their voice. Oh... what’s happened and before I could find out what’s going on, my twin leaves and the tender
 bud got plucked swiftly by an expert hand. I did not even have time to say good-bye to all my loved ones. Once
 inside the basket, the real journey of my life started unfolding.
          At the end of the day, I found myself in a processing factory. There were so many like me and soon we
 became great friends. Tender as we were, we were really not prepared for what was coming in for us. But
 whatever said and done, my friends and myself promised to always remain together and brave all odds. A little
 later in the evening I found hot air blowing over me to remove the excess water. I got choked and my mouth
 dried up.
          Next day we were put in a rolling machine and felt searing pain as my veins were broken and crushed.
 It was really tough and at night when we went to sleep, we found that our bodies had never ached this bad.
 One of my friends said, "Hey we are much tougher than this, we can endure much more". Remember once you
 come out of this grilling, you can demand a price for whatever you are. With those words and strong
 determination
PGSEM Newsletter                                                                                            Page 5


 determination we went through heat and fire till we became brown and strong. Training and examination over,
 we have now been sorted and graded. We are now fully prepared to face the world.
          On the D-day as we sat for the campus interview – Lipton, Brook Bond, Tata and host of other
 companies came. Some of us were really lucky to be picked up early. I was a bit disappointed initially to see my
 close friends getting through while I was left behind. At the end I too got through with Brooke Bond. Never in
 my life had I felt so elated!!
          Inside the office I soon found myself amongst lots of different types of teas - the green tea, the white
 tea, the oolong tea. All my colleagues seemed to have some unique capabilities and were experts in their own
 way. For instance, the green tea is delicate in taste and yields pale green beverage. The oolong tea on the other
 hand has a mixture of my character and green tea’s taste. I too thought of my strength to produce unique
 aroma and astringent taste. I knew that to win I had to improve on my strengths and work on my weaknesses.
          Even as we were trying to outperform each other, the leader of our group remarked "Guys, it’s time we
 shed our individualistic nature get united and show our strength. We have got an enemy.. Everybody clamored..
 Who? Well he said the “coffee”. We gasped!! Even as he said, we found that coffee vending machine in the
 break room just beside us.
          I felt like hitting and lashing it left and right. But then we discussed and decided that in order to survive
 in this world, we would need to make associations. First we started our association with lemon. It was a huge
 success, as lemon tea became the talk of the town. Then, I associated myself with cold ice. I was shivering in its
 presence but thanks to those hard days of training. It too was a huge success. At home, I developed a special
 relationship with ginger and cinnamon to give that special taste. By this time, I had left my enemy the coffee
 miles behind and became the world's most favored drink. Everyone needed me at sometime of his day. I have
 this unique ability of giving them the much needed energy and rejuvenation. I am the cause why they take a
 little break from their monotonous work. I have often eavesdropped into so many interesting conversations but
 believe me if one had implemented even 1% of those creative and innovative ideas, this world would have been
 a different place to be. Not to mention, the little rumors and chitchats I get to hear from those lovely ladies
 during their siesta.
          Today I am rich and famous. People like to drape me in costly packets and tea bags and sell at high
 prices. My proudest moment was when the great tabla maestro Zakir Husain himself tasted me in front of
 millions of viewers and said "Wah… Taj Boliye". International firms have taken me up and produced so many
 different flavours – orange, lemon, cranberry, Earl Grey, English Teatime, Herb tea, Mint tea.
          But over the years, we from the tea fraternity realized that people lack one thing – that is the proper
 way to have a cup of tea. Some gulp it down, some take it like juice. I hear so many interesting conversations of
 PGSEM students during their early morning tea, class-breaks and late afternoon high tea. They are always
 rushing from one thing to next, one deadline to next – when do they ever have time to drink a cup of tea
 peacefully. I have small advice for them:
 “Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves - slowly, evenly,
 without rushing toward the future. Live the actual moment. Only this moment is life” - Thich Nhat Hanh
          I really admire these PGSEM students who brave all odds to learn the essential skills to become a
 manager. They seem to be highly motivated, committed, self-driven individuals with superior multi-tasking
 ability. But I also understand that Life is a challenge for them as I get to overhear some of their conversations,
 elations and frustrations. For all the myriad emotions they go through, all I have to say:
           If you are cold, tea will warm you;
          If you are too heated, it will cool you;
          If you are depressed, it will cheer you;
          If you are excited, it will calm you.                   - William E. Gladstone
 So have tea and face the world bravely as the world loves those who can perform under pressure and in the
 most difficult of circumstances. I smell and taste the best when put in hot water.
 Top
PGSEM Newsletter                                                                                   Page 6

    OPTION STRATEGIES

                                 What are Option Strategies?
                                 Option Strategies are set of simple techniques used by investors to earn
                                 money based on their prediction of the volatility of a particular stock or
                                 index. They are created by combining one or more option positions (and
                                 sometimes the underlying stock position). They differ from normal buying
                                 and selling of stocks in sense that they have limited positive as well as
      Manish Moorjani
                                 limited negative payoff. Different strategies can be applied in a
     (PGSEM 2006-09)             Bullish/Bearish/Stable market.

  Type of Option Strategies
  Option Strategies are generally grouped together into following major categories:
          Bullish Strategies: Expectation is for the stock/market to go up(e.g. Bull Spread)
          Bearish Strategies: Expectation is for the stock/market to go down(e.g. Bull Spread)
          Neutral Strategies: Expectation is for the stock/market to remain at the same level(e.g. Short
          Strangle, Short Straddle)
          Bullish on Volatility: Expectation is that there would be major movement in the level either upwards
          or downwards(e.g. Long Strangle, Long Straddle)
          Bearish on Volatility: Expectation is that there would be major movement in the level either upwards
          or downwards(e.g. Short Strangle, Short Straddle)

  Examples of Option Strategies
         All the examples assume the following information:
         Stock on which the positions are taken: Infosys
         Current Month: September
         Options purchased for month: October
         Current Stock Price: 1900
         October Options available at: 1700, 1800, 1900, 2000, 2100

  Option Strategies

      Bull Spread
         Let’s assume that you expect Infosys price to go up to 2000 in Oct. To bet on this assumption you go
         Long on a Call Option @1900 and pay a premium of 50, simultaneously you go Short on a Call Option
         @2000 and receive a premium of 10.
         So your current pay off is 10 – 50 = -40
      Bear Spread
         Let’s assume that you expect Infosys price to go down to 1800 in Oct. To bet on this assumption you
         go Long on a Call Option @1900 and pay a premium of 50, simultaneously you go Short on a Call
         Option @1800 and receive a premium of 80.
         So your current pay off is 80 – 50 = +30
PGSEM Newsletter                                                                                                                                                           Page 7



                                               Bull Spre ad                                                                                Be ar Spre ad


                          100                                                                                           70
            Net Pay Off




                                                                                                         Net Pay Off
                                                                                                                        35
                           50
                                                                                                                            0
                                0                                                                                                2000         1900          1800      1700
                                                                                                                       -35
                                     2100         2000             1900           1800
                           -50                                                                                         -70
                                                     Stock Price                                                                                 Stock Price



  Butterfly Long
    Let’s assume that you expect Infosys price to stay within 1800 to 2000 in Oct(and staying close to 1900).
    To bet on this assumption you go Long on a Call Option @1800 and pay a premium of 80, you go Short
    on two Call Option @1900 and receive a premium of 2*25=50, you go Long on a Call Option @2000 and
    pay a premium of 10.
    So your current pay off is 50 – 80 - 10 = -40
  Butterfly Short
    Let’s assume that you expect Infosys price to stay within 1800 to 2000 in Oct(but not staying close to
    1900). To bet on this assumption you go Short on a Call Option @1800 and receive a premium of 80, you
    go Long on two Call Option @1900 and pay a premium of 2*25=50, you go Short on a Call Option @2000
    and receive a premium of 10.
    So your current pay off is 80 +10 - 50 = +40
                                            Butte rfly Long                                                                              Butterfly Short


                      100                                                                                              50
                                                                                               Net Pay Off
     Net Pay Off




                          50                                                                                            0
                                                                                                                                2100      2000       1900      1800       1700
                           0                                                                                           -50
                                    2100      2000       1900              1800     1700
                          -50                                                                                    -100
                                                     Stock Price                                                                                 Stock Price




  Straddle Long:
    Let’s assume that you expect Infosys price to move from the current price of 1900, but not sure whether
    it will go up or down. To bet on this assumption you go Long on a Call Option @1900 and pay a premium
    of 50, you also go Long on a Put Option @1900 and pay a premium of 40. So your current pay off is -50 -
    40 = -90
  Straddle Short:
    Let’s assume that you expect Infosys price not to move much from the current price of 1900, so you are
    betting on the stability of the stock price for next 1 month. To bet on this assumption you go Short on a
    Call Option @1900 and receive a premium of 50, you also go Short on a Put Option @1900 and receive a
    premium of 40. So your current pay off is +50 + 40 = +90
                                              Straddle Long                                                                             Straddle Short


                          150                                                                                   100
                                                                                                                       50
                                                                                           Net Pay Off




                          100
     Net Pay Off




                           50                                                                                          0
                                                                                                                  -50            2100              1900            1700
                            0
                                       2100               1900                    1700                       -100
                          -50
                                                                                                             -150
                      -100
                                                      S t oc k P r i c e                                                                      Stock Price
PGSEM Newsletter                                                                                                       Page 8



   Strangle Long:
      Let’s assume that you expect Infosys price to move drastically and go out of the range of 1800-2000, so
      you are betting on high volatility of the stock price for next 1 month. To bet on this assumption you go
      Long on a Put Option @1800 and pay a premium of 10, you also go Long on a Call Option @2000 and
      pay a premium of 10.
      So your current pay off is -10 - 10 = -20
   Strangle Short:
      Let’s assume that you expect Infosys price not to move much from the current price of 1900, so you
      are betting on the stability of the stock price for next 1 month. To bet on this assumption you go Short
      on a Put Option @1800 and receive a premium of 10, you also go Short on a Call Option @1800 and
      receive a premium of 10.
      So your current pay off is +10 + 10 = +20
                                                                                            Strangle Short
                                  Strangle Long


                     100                                                       50



                                                                Net Pay Off
       Net Pay Off




                     50                                                         0
                                                                                     2100       2000         1800   1700
                      0                                                        -50
                           2100      2000         1800   1700
                     -50                                                      -100
                                       Stock Price                                                Stock Price




Straddle in Action
 Nick Lesson one of the traders for Barings (in Britain) used to trade from Singapore in SIMEX exchange and
Nikkei using the strangle strategy and made money based on arbitrage opportunities. He initially took large
uncovered futures positions in Nikkei 225 Stock index, the market fell sharply because of Kobe earthquake
in Japan, millions were lost. While trying to re-coup loses by investing in higher risk/high rewarding
straddles, he bet the money on Nikkei stabilizing close to 19,000. His bet failed and the losses escalated to
$1.4bn, the bank had to file for bankruptcy soon after.


Summary
Option Strategies look an easy way of making money, but this is far from being true. One reason being, that
these are standardized strategies known and used by most of the traders/investment banks which are in a
better position to exploit these because of lower transaction cost. Second the high return comes from high
risks associated, as seen in the case of Barings Bank if care is not taken the losses incurred can be
phenomenal. But in spite of all these downsides, they are still reasonably useful for people having a high
appetite for taking high risk for higher return.

References:
Investment Analysis and Portfolio Management: Frank K. Reilly, Keith C. Brown
http://en.wikipedia.org/wiki/Option_strategies
http://en.wikipedia.org/wiki/Straddle
Top
PGSEM Newsletter                                                                                         Page 9


                                SURGING AHEAD WITH FOCUS
                                       The calendar tells me that February 2008 is coming to an end and this
                               triggered me to reflect on the occurrences in the past one year. I am one of the
                               co-founders of iFocus Systec, a company which provides specialized software
                               test solutions which formally started operations in March 2007. After more
                               than two years of discussions and deliberations, one of my closest friends,
                               Vikram Pawar & I quit from our jobs at RelQ and Philips, respectively and with
                               the support of our closest friends, gave a tangible shape to our dream, nearly
    Pratap Vijay Simha         one year ago. At one point of time, in the nascent stage, we were so confused
    (PGSEM 2006-09)            that we almost abandoned the idea and decided to remain in our current cushy
                               jobs. But the next morning we were at it again with the ‘die another day’ spirit!
           The opportunity to create an ecosystem where we can implement innovative business processes was
  and remains to be one of the key motivating factors. We are very clear that in order to make a sustainable
  difference in our chosen market, we need to be profitable with a significantly large scale of operations. To do
  this, we believe that we need to be both customer and employee centric from the first day to the last day.
  We have followed the Ronstadt model of entrepreneurship wherein creating incremental value is the core
  focus of the firm while leveraging on unique markets, unique people, unique products and unique resources.
  iFocus Systec provides unique services and solutions in performance testing and software test automation
  while also handling niche projects in embedded testing.
           Being a young company, customer acquisition has been an uphill task but the recent few months
  have given us a few of breakthroughs. Our marketing drive has evolved from purely entrepreneurial-
  marketing to opportunistic-marketing to a more structured responsive-marketing. Operationally, we started
  off with low differentiation with high financial risk. Over a period of time we have increased the
  differentiators and the next phase is to reduce risk while increasing innovation.
           The experience has been full of ups and downs and will surely get more like a roller-coaster ride. One
  of the most painful experiences has been with our erstwhile office. We invested a huge amount of money
  and time into creating fixed infrastructure in a three storied rented building in Banashankari, Bangalore with
  a very clear purpose. We were rudely made aware of a hidden legal flaw with the building when the
  corporation locked us out and did not allow us to operate. What followed was a protracted legal battle in the
  Karnataka High Court. It was a drain on our energy and time and created a huge opportunity loss. Then one
  day, our Chairman, who is also the promoter of the company asked us to exit the litigated building so that we
  can focus on the core business. We realized that in order to win a war, we may have to lose a battle.
           In the middle of all this I got married. I was initially apprehensive about the idea; work was extremely
  demanding and the PGSEM coursework also took its share of my time. But, I was wrong – it has helped more
  than hinder.
           Moving forward, we want to scale-up the level of operations and get a visible footprint in the market.
  We need to also decouple growth in the services business from its linear dependence on staff size.
           The best part of all this is that no two days is the same. Each day presents itself with new
  opportunities and challenges. I regularly see business and entrepreneurial myths being busted. There is the
  balancing act of matching personal and organizational objectives; the more aligned they are, the more the
  level of engagement. I sometimes wonder if there is such a thing as an entrepreneurial nirvana!

  Top
PGSEM Newsletter                                                                                    Page 10


                              COMMITTEES COMMUNIQUÉ
                               THIS QUARTER THAT WAS…

Editors:                         The third quarter of the academic year 2007-08 was filled with action.
                                 The Student Affairs Council was reconstituted after the annual
       Peter G Karamen
                                  election. The details of the outgoing SAC representatives and the
       Akshat Kumar               incoming SAC representatives may be found in the “Know your
                                  representatives” section of this newsletter.
                                 The most important of all happenings as far as PGSEM is concerned
                                  was indeed the “CONVERGENZ”. Convergenz was a huge success in
 Special Contributions:           multifarious ways. Read more about it in the section dedicated
           Abhinav Modi           exclusively for it. We wish more of this kind of activities come up in the
           Sanjay K Khiyani       days ahead.
                                 The selections for the Students Exchange Programme for the academic
           Kaushik Rana
                                  year 2008-’09 commenced during the previous quarter. We wish them
                                  the best of luck during their exchange programme. We wish them all
                                  the best for their exchange programme.
                                 Formalization of the elective committee, formation of common email
                                  id pgsem-ecom@iimb.ernet.in
                                 Elective committee has started working with PGSEM office for
                                  scheduling purposes, to help minimize the conflicts keeping in mind
                                  Professor constraints
                                 Vinod and Hemant took over the PGSEM elective website from Subodh
                                  and are managing the Q4 elective process.
                                 The http://pgsem.net/ portal was launched. Kudos to the PGSEM-Web
                              THE QUARTER AHEAD …
                                  for their great effort.

                                     Yet another batch of PGSEM is graduating out. The Graduation dinner for the
                                      year 2007-’08 is planned to be conducted on March 23, 2008.
                                     A week long Residential programme at IIM B Campus for the PGSEM students
                                      is being planned. Wait to hear from us.
                                     Automating the elective scheduling process
                                     Sessions for the 2007 batch regarding the elective selection process
                                     Coming up with the elective calendar for next year
We at SAC are waiting to             Plan to integrate moodle and NASA functionalities into the PGSEM.net portal.
hear from you. Write to us           Discussion board and blogs are active in the PGSEM.net portal. Use it to make
           at                         your views heard.
pgsem-sac@iimb.ernet.in              Talk by Tom Gillis scheduled to happen on March 9th, 2008.
                                     A workshop on “Technology Trends in Banking” is planned to happen soon.
                                     The FIAI is planning for a leadership workshop during the Summer Break.
                              Top

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PGSEM Newsletter Feb08

  • 1. PGSEM PGSEM Newsletter Page 1 Newsletter February-2008 Volume 1 Issue 1 INSIDE THIS ISSUE From the Editor’s Desk 1 From the Editors Desk Dear friends, Welcome to the third edition of the PGSEM Newsletter. We hope all 2 Convergenz 2008 of you had an excellent start into the New-year 2008 and a great quarter 3 3 Exchange Experience of 2007 – ’08. We are excited to present to you with 2008s first newsletter. Even with the turbulent markets or subprime crisis we @ PGSEM 4 Come Have a Cup of Life have lots of reasons to feel happy about as we move into the fourth 5 Option Strategies quarter of the academic year 2007-‘08. Yet another batch of PGSEM is graduating this quarter and the first batch is doing it in the distributed 6 Committees Communiqué mode. We would like to congratulate all the students of the PGSEM 6.1 The Quarter That Was programme who are graduating this year, and wish that they continue their 6.2 The Quarter Ahead contributions and efforts towards the betterment of the programme. We wish you enjoy reading this issue of the PGSEM Newsletter 7 Surging ahead with focus where we share with you the happenings at PGSEM and what some of us got to say. Get ready and take the plunge. Top "CITIUS, ALTIUS, FORTIUS" – CONVERGENZ 2008 With just thirteen days into the New Year and the feeling of freshness about the new year lurking in our minds we were excited to see what would unfold during the “Convergenz ‘08” the annual business event of IIM Bangalore. Though we had publicized the event through the magazines, social networking sites and company notice boards many of us had our hearts in our hands. We were almost done with the final Karthik Srinivasan arrangements for the venue for some of the greatest minds of India both from Academia as well the IT industry to collaborate and where we (PGSEM 2006-09) expected a confluence of ideas. Symposium As the activities started, we enjoyed the buzz of activity around the Auditorium which we would like to associate most closely to a beehive. At 1:45 PM with the judges, participants and audience in their places the finals of the symposium kicked off. Eight of the teams who had survived the grueling prelims where each team was asked to prepare a report on 'Innovation & Marketing to the digital consumer' where competing against each other. This time they had to fight it out on strategy- “A branding strategy of an innovative company/product” of their choice, to be more precise.
  • 2. PGSEM Newsletter Page 2 The finalists had chosen the following companies: Reliance Wonder Box, Videocon television, Bharti- Airtel, Novanet PC, P-ISM, APSRTC, Tata Sky and Titan Eye Care. Each team was allotted ten minutes for presentation and then a five minute discussion followed. The teams were grilled by the judges on their conceptual understanding and business acumen in selling innovation. The teams that presented the strategy for P-ISM and Bharti-Airtel bagged the first and second prizes. The symposium ended at 3:30 PM and the next item on the schedule was the Quiz. Corporate Quiz Registrations for the Quiz had started at 1:00 PM and were open till 1:30 PM. With 83 teams registered the prelims started at 1:45 PM with the “googlies” set up by KQA. Only avid quizzers would survive the heat inspite of the seemingly short duration of just 20 minutes. It was not until 3:30 PM that the finalists were announced and this for sure would have kept the competitors on their toes. At 3.30, Prof. Arul Mani of the KQA, the brain behind the questions, announced the answers for the preliminary round and the top six teams that qualified for the finals. Professor Rajeev Gowda, finalist in the inaugural edition of the Mastermind India quiz show at BBC, took over as the quiz master for the finals. After several wonderful rounds of quizzing the teams from Infosys and TCS emerged as the winners. Panel Discussion The most awaited event of the day the Panel Discussion kicked off with an address by Mr. Aravind Sitaraman, Vice President and MD of CISCO India. This was followed by talks from the other eminent panelists. The panelists spanned the length and breadth of the IT industry with representation from service oriented IT companies, product oriented IT companies, Infrastructure companies using IT extensively, apart from academia and venture capitalists. Prof. Sadagopan, Director, IIIT played the role of the moderator. The other panelists included Mr. Ravishankar GV, VP, Sequoia Capital India, Mr. Rajeev Mehtani, MD of NXP Semiconductors, Dr. Venkateswaran Narayanan, Research Head, ABB Corporate Research Center and Mr. Vinod Deshmukh, Executive VP & CTO, Mindtree Consulting. The discussion was followed by a question and answer session. And to the million dollar question of “Why India does not have good product companies?” so was the response of Prof. Sadagopan: "We always either underestimate or overestimate our potential. We either say that we cannot make products at all or we say that we are an IT superpower. The reality lies somewhere in-between. There have been several Indian companies that have made products. i-Flex and Finacle consistently rank among the top banking software products across the world. Even in its very early days, Wipro has made products like InstaPlan that got rave review even from HBR. So, let us understand the reality and then decide where we go." He concluded with a remark which we believe should set you all on a thinking track which was "As a teacher, I tend to give homework to people. Here I give one, all of you, go home and create a software product company". The day came to an end with prizes being distributed to the winners of various events and a vote of thanks by the PGSEM Chairperson Prof. Shankar Venkatagiri. Following this the crowd carried on to the MDC lawns for sumptuous dinner. Top
  • 3. PGSEM Newsletter Page 3 “NÄCHSTER HALT ST. GALLEN” As the male voice echoed through the PA system of the SBB ICN 230, the train from Zurich Airport to St. Gallen, I was still not out of a trance. The feeling was so surreal. Seeing the beauty of the land where I was, I wondered whether any place on earth can be more beautiful than this. When the train halted, I got up gathered my baggage and walked out into the railway station (or “Bahnhof” as they say in German). I reached the bus station immediately outside the Bahnhof and enquired about the bus that would take me to the University of St. Gallen. I must admit that my ignorance of the German language seemed like a curse at least for the first few days and definitely on this occasion, as most people there understood nothing but Peter G Karamen German, that too the swiss version. Somehow the idea of having the admission (PGSEM 2006-09) letter in my hand definitely helped me and I got into the bus that takes me to the University (or UNI as the Swiss students call it, which I was happy to adopt). I reached the place. The University set high on those stunningly beautiful mountains with surroundings so whimsical that I lost count of the number of beats my heart missed. I completed the formalities at the International Exchange Office and got the welcome package. Opening it I was stunned to find that it contained pages of literature that talked about waste disposal at home and in public. No wonder how clean the place was. I hired a taxi to get to my room. The room had been arranged by the University and I must say was an excellent one. What more can I ask for, my room number was 7 my favorite number. I met my roommates there had a light chat and before long retired to my room and subsequently into a long slumber. The first day at the University was an introductory session where the programme coordinator addressed each of us, the exchange students. There were nearly 400 of us. Later on the student’s union representatives took us around the campus and shared with us a map of the campus. They gave us a few gifts, a swiss cap that I still have is one among those. The same day they took us to the “Welcome” party as well. The very first week we started of learning German or Deutsche as they called it. It was funny to see how “communication” became “Kommuni-kat-zion”, “information” became “infor-mat-zion”, “and” changed to “und”, “but” to “aber” and so on. From the intensive course I picked up enough of German to ask for directions, identify basic food items, say thank you, sorry etc., that I was not going to starve any more. In the mean time I managed to find some Indians there at the university. The others from IIMB were to reach late. For the time being these Indian friends were the only people who I knew in Switzerland. Within the first week, I opened an account with the Credit Suisse. Atleast now I had a “Swiss Bank Account” to boast about, not bad. The days passed by and on September 17th of 2007 the fall semester of 2007 started off at the University. The course bidding was unlike the one we are familiar with at IIMB. Here you had to get the permission from the professors regarding whether you can attend the course or not. Then we had to bid for the course. The time slots for the courses are fixed and the students got to arrange their own time table or in short you got to select courses such that the chosen courses do not overlap. Well I got to use my excel skills here. Some of the courses offered here were so different compared to what I have ever heard of. There are courses like “Cities and Creativity: Exploring Hamburg”, “Digital Natives” etc. Well some of these courses looked funny but others were serious workouts. The courses I believe were not as demanding as those back home but sure enough were tough. The classes happened in full swing, but without the additional strain of work, I had all the time in this world. The good thing about the courses there was that, most of the subjects had only final exams. Unlike the ones back home we did not have a lot of assignments or mid terms. This gave me some room to relax. It was a great experience to attend some of those conferences like “World Ageing & Generations Congress”, or their campus placements with almost all the major investment bankers around. As days went by, I started making more and more friends though most of the time was spent wired to the vast and wide World Wide Web. Once in a while a friend or two would appear online and chat for some time. There were lots to study and much more to see. A significant portion of my time was spent on planning trips to
  • 4. PGSEM Newsletter Page 4 various locations, (many which never materialized). There was Basel, Zurich, Paris, Amsterdam and much more. There was so much to see, but so less time. Finally I did make it some of those beautiful European cities and each one was a very different experience in itself. Travelling around in Switzerland was fun as well. Though there were several reasons, one of the (silly) reasons of choosing Switzerland as my destination for SEP was to “see snow”. I know not many would belive that. Well from where I come from, during peak summer season, where temperatures are so high that water is half boiled (if I may say so) there is no chance of snow’s survival. So I have not had a chance to see it. So this created in me a strange fascination for the white and fluffy thing called “Snow”. I was eagerly waiting to see Snow for the first time in life. Finally when the first flakes of snow fell, it was so good to look out of the window. Interesting it was to see the previously green terrain changing to white over night. I did make it a point to do a little bit of skiing and snow man making. After all I don’t know when I am going to do it again. The days passed by and finally the day came for me to leave. The tension of the “Derivatives” examination, reaching the airport on time etc made it much easier for me to leave the beautiful Switzerland without a lot “Nostalgia”. This Swiss experience enriched me culturally, intellectually, creatively and emotionally no doubt. But more than anything else it was that experience of being there that mattered most. “Oh those days”, I say to myself when once in a while. I feel no words can ever describe the experience well enough, so let me not try more. “That it shall never come again is what makes life so sweet”. That way this was as sweet as it could get for me….. Top COME HAVE A CUP OF LIFE "Chai Chai", shouts the porter at the station at the top of his coarse voice in the wee hours of the morning. Oh it’s so cold today, and I want to snuggle beneath those warm blankets. But alas, nobody ever thinks about me. Am just too tired of getting up so early everyday and waking up everyone else. But at times am lucky when the soft hands of a woman touch me while she makes a cup for her Kaushik Rana husband. Still on bed, when he takes his first sip me and then says “Aah ...” (PGSEM 2005-08) rubbing his eyes “Honey, you are so wonderful!" Ahh.. well was it not me that has made his day with this first cup of tea. But it was not like this before. Oh how I remember those early days of my life, atop the Himalaya Mountains in Darjeeling with acres and acres of greenery all around. And how I used to snuggle beneath my mother in those torrential rains and brave the sun too. My mother often used to say, "Son you are made for greater things in the world". But then I used to love dancing with the wind and. Insects Oh... What a wonderful life that was! Then one fine day, I awoke from my slumber hearing my brothers and sisters shrieking at the top of their voice. Oh... what’s happened and before I could find out what’s going on, my twin leaves and the tender bud got plucked swiftly by an expert hand. I did not even have time to say good-bye to all my loved ones. Once inside the basket, the real journey of my life started unfolding. At the end of the day, I found myself in a processing factory. There were so many like me and soon we became great friends. Tender as we were, we were really not prepared for what was coming in for us. But whatever said and done, my friends and myself promised to always remain together and brave all odds. A little later in the evening I found hot air blowing over me to remove the excess water. I got choked and my mouth dried up. Next day we were put in a rolling machine and felt searing pain as my veins were broken and crushed. It was really tough and at night when we went to sleep, we found that our bodies had never ached this bad. One of my friends said, "Hey we are much tougher than this, we can endure much more". Remember once you come out of this grilling, you can demand a price for whatever you are. With those words and strong determination
  • 5. PGSEM Newsletter Page 5 determination we went through heat and fire till we became brown and strong. Training and examination over, we have now been sorted and graded. We are now fully prepared to face the world. On the D-day as we sat for the campus interview – Lipton, Brook Bond, Tata and host of other companies came. Some of us were really lucky to be picked up early. I was a bit disappointed initially to see my close friends getting through while I was left behind. At the end I too got through with Brooke Bond. Never in my life had I felt so elated!! Inside the office I soon found myself amongst lots of different types of teas - the green tea, the white tea, the oolong tea. All my colleagues seemed to have some unique capabilities and were experts in their own way. For instance, the green tea is delicate in taste and yields pale green beverage. The oolong tea on the other hand has a mixture of my character and green tea’s taste. I too thought of my strength to produce unique aroma and astringent taste. I knew that to win I had to improve on my strengths and work on my weaknesses. Even as we were trying to outperform each other, the leader of our group remarked "Guys, it’s time we shed our individualistic nature get united and show our strength. We have got an enemy.. Everybody clamored.. Who? Well he said the “coffee”. We gasped!! Even as he said, we found that coffee vending machine in the break room just beside us. I felt like hitting and lashing it left and right. But then we discussed and decided that in order to survive in this world, we would need to make associations. First we started our association with lemon. It was a huge success, as lemon tea became the talk of the town. Then, I associated myself with cold ice. I was shivering in its presence but thanks to those hard days of training. It too was a huge success. At home, I developed a special relationship with ginger and cinnamon to give that special taste. By this time, I had left my enemy the coffee miles behind and became the world's most favored drink. Everyone needed me at sometime of his day. I have this unique ability of giving them the much needed energy and rejuvenation. I am the cause why they take a little break from their monotonous work. I have often eavesdropped into so many interesting conversations but believe me if one had implemented even 1% of those creative and innovative ideas, this world would have been a different place to be. Not to mention, the little rumors and chitchats I get to hear from those lovely ladies during their siesta. Today I am rich and famous. People like to drape me in costly packets and tea bags and sell at high prices. My proudest moment was when the great tabla maestro Zakir Husain himself tasted me in front of millions of viewers and said "Wah… Taj Boliye". International firms have taken me up and produced so many different flavours – orange, lemon, cranberry, Earl Grey, English Teatime, Herb tea, Mint tea. But over the years, we from the tea fraternity realized that people lack one thing – that is the proper way to have a cup of tea. Some gulp it down, some take it like juice. I hear so many interesting conversations of PGSEM students during their early morning tea, class-breaks and late afternoon high tea. They are always rushing from one thing to next, one deadline to next – when do they ever have time to drink a cup of tea peacefully. I have small advice for them: “Drink your tea slowly and reverently, as if it is the axis on which the world earth revolves - slowly, evenly, without rushing toward the future. Live the actual moment. Only this moment is life” - Thich Nhat Hanh I really admire these PGSEM students who brave all odds to learn the essential skills to become a manager. They seem to be highly motivated, committed, self-driven individuals with superior multi-tasking ability. But I also understand that Life is a challenge for them as I get to overhear some of their conversations, elations and frustrations. For all the myriad emotions they go through, all I have to say: If you are cold, tea will warm you; If you are too heated, it will cool you; If you are depressed, it will cheer you; If you are excited, it will calm you. - William E. Gladstone So have tea and face the world bravely as the world loves those who can perform under pressure and in the most difficult of circumstances. I smell and taste the best when put in hot water. Top
  • 6. PGSEM Newsletter Page 6 OPTION STRATEGIES What are Option Strategies? Option Strategies are set of simple techniques used by investors to earn money based on their prediction of the volatility of a particular stock or index. They are created by combining one or more option positions (and sometimes the underlying stock position). They differ from normal buying and selling of stocks in sense that they have limited positive as well as Manish Moorjani limited negative payoff. Different strategies can be applied in a (PGSEM 2006-09) Bullish/Bearish/Stable market. Type of Option Strategies Option Strategies are generally grouped together into following major categories: Bullish Strategies: Expectation is for the stock/market to go up(e.g. Bull Spread) Bearish Strategies: Expectation is for the stock/market to go down(e.g. Bull Spread) Neutral Strategies: Expectation is for the stock/market to remain at the same level(e.g. Short Strangle, Short Straddle) Bullish on Volatility: Expectation is that there would be major movement in the level either upwards or downwards(e.g. Long Strangle, Long Straddle) Bearish on Volatility: Expectation is that there would be major movement in the level either upwards or downwards(e.g. Short Strangle, Short Straddle) Examples of Option Strategies All the examples assume the following information: Stock on which the positions are taken: Infosys Current Month: September Options purchased for month: October Current Stock Price: 1900 October Options available at: 1700, 1800, 1900, 2000, 2100 Option Strategies  Bull Spread Let’s assume that you expect Infosys price to go up to 2000 in Oct. To bet on this assumption you go Long on a Call Option @1900 and pay a premium of 50, simultaneously you go Short on a Call Option @2000 and receive a premium of 10. So your current pay off is 10 – 50 = -40  Bear Spread Let’s assume that you expect Infosys price to go down to 1800 in Oct. To bet on this assumption you go Long on a Call Option @1900 and pay a premium of 50, simultaneously you go Short on a Call Option @1800 and receive a premium of 80. So your current pay off is 80 – 50 = +30
  • 7. PGSEM Newsletter Page 7 Bull Spre ad Be ar Spre ad 100 70 Net Pay Off Net Pay Off 35 50 0 0 2000 1900 1800 1700 -35 2100 2000 1900 1800 -50 -70 Stock Price Stock Price  Butterfly Long Let’s assume that you expect Infosys price to stay within 1800 to 2000 in Oct(and staying close to 1900). To bet on this assumption you go Long on a Call Option @1800 and pay a premium of 80, you go Short on two Call Option @1900 and receive a premium of 2*25=50, you go Long on a Call Option @2000 and pay a premium of 10. So your current pay off is 50 – 80 - 10 = -40  Butterfly Short Let’s assume that you expect Infosys price to stay within 1800 to 2000 in Oct(but not staying close to 1900). To bet on this assumption you go Short on a Call Option @1800 and receive a premium of 80, you go Long on two Call Option @1900 and pay a premium of 2*25=50, you go Short on a Call Option @2000 and receive a premium of 10. So your current pay off is 80 +10 - 50 = +40 Butte rfly Long Butterfly Short 100 50 Net Pay Off Net Pay Off 50 0 2100 2000 1900 1800 1700 0 -50 2100 2000 1900 1800 1700 -50 -100 Stock Price Stock Price  Straddle Long: Let’s assume that you expect Infosys price to move from the current price of 1900, but not sure whether it will go up or down. To bet on this assumption you go Long on a Call Option @1900 and pay a premium of 50, you also go Long on a Put Option @1900 and pay a premium of 40. So your current pay off is -50 - 40 = -90  Straddle Short: Let’s assume that you expect Infosys price not to move much from the current price of 1900, so you are betting on the stability of the stock price for next 1 month. To bet on this assumption you go Short on a Call Option @1900 and receive a premium of 50, you also go Short on a Put Option @1900 and receive a premium of 40. So your current pay off is +50 + 40 = +90 Straddle Long Straddle Short 150 100 50 Net Pay Off 100 Net Pay Off 50 0 -50 2100 1900 1700 0 2100 1900 1700 -100 -50 -150 -100 S t oc k P r i c e Stock Price
  • 8. PGSEM Newsletter Page 8  Strangle Long: Let’s assume that you expect Infosys price to move drastically and go out of the range of 1800-2000, so you are betting on high volatility of the stock price for next 1 month. To bet on this assumption you go Long on a Put Option @1800 and pay a premium of 10, you also go Long on a Call Option @2000 and pay a premium of 10. So your current pay off is -10 - 10 = -20  Strangle Short: Let’s assume that you expect Infosys price not to move much from the current price of 1900, so you are betting on the stability of the stock price for next 1 month. To bet on this assumption you go Short on a Put Option @1800 and receive a premium of 10, you also go Short on a Call Option @1800 and receive a premium of 10. So your current pay off is +10 + 10 = +20 Strangle Short Strangle Long 100 50 Net Pay Off Net Pay Off 50 0 2100 2000 1800 1700 0 -50 2100 2000 1800 1700 -50 -100 Stock Price Stock Price Straddle in Action Nick Lesson one of the traders for Barings (in Britain) used to trade from Singapore in SIMEX exchange and Nikkei using the strangle strategy and made money based on arbitrage opportunities. He initially took large uncovered futures positions in Nikkei 225 Stock index, the market fell sharply because of Kobe earthquake in Japan, millions were lost. While trying to re-coup loses by investing in higher risk/high rewarding straddles, he bet the money on Nikkei stabilizing close to 19,000. His bet failed and the losses escalated to $1.4bn, the bank had to file for bankruptcy soon after. Summary Option Strategies look an easy way of making money, but this is far from being true. One reason being, that these are standardized strategies known and used by most of the traders/investment banks which are in a better position to exploit these because of lower transaction cost. Second the high return comes from high risks associated, as seen in the case of Barings Bank if care is not taken the losses incurred can be phenomenal. But in spite of all these downsides, they are still reasonably useful for people having a high appetite for taking high risk for higher return. References: Investment Analysis and Portfolio Management: Frank K. Reilly, Keith C. Brown http://en.wikipedia.org/wiki/Option_strategies http://en.wikipedia.org/wiki/Straddle Top
  • 9. PGSEM Newsletter Page 9 SURGING AHEAD WITH FOCUS The calendar tells me that February 2008 is coming to an end and this triggered me to reflect on the occurrences in the past one year. I am one of the co-founders of iFocus Systec, a company which provides specialized software test solutions which formally started operations in March 2007. After more than two years of discussions and deliberations, one of my closest friends, Vikram Pawar & I quit from our jobs at RelQ and Philips, respectively and with the support of our closest friends, gave a tangible shape to our dream, nearly Pratap Vijay Simha one year ago. At one point of time, in the nascent stage, we were so confused (PGSEM 2006-09) that we almost abandoned the idea and decided to remain in our current cushy jobs. But the next morning we were at it again with the ‘die another day’ spirit! The opportunity to create an ecosystem where we can implement innovative business processes was and remains to be one of the key motivating factors. We are very clear that in order to make a sustainable difference in our chosen market, we need to be profitable with a significantly large scale of operations. To do this, we believe that we need to be both customer and employee centric from the first day to the last day. We have followed the Ronstadt model of entrepreneurship wherein creating incremental value is the core focus of the firm while leveraging on unique markets, unique people, unique products and unique resources. iFocus Systec provides unique services and solutions in performance testing and software test automation while also handling niche projects in embedded testing. Being a young company, customer acquisition has been an uphill task but the recent few months have given us a few of breakthroughs. Our marketing drive has evolved from purely entrepreneurial- marketing to opportunistic-marketing to a more structured responsive-marketing. Operationally, we started off with low differentiation with high financial risk. Over a period of time we have increased the differentiators and the next phase is to reduce risk while increasing innovation. The experience has been full of ups and downs and will surely get more like a roller-coaster ride. One of the most painful experiences has been with our erstwhile office. We invested a huge amount of money and time into creating fixed infrastructure in a three storied rented building in Banashankari, Bangalore with a very clear purpose. We were rudely made aware of a hidden legal flaw with the building when the corporation locked us out and did not allow us to operate. What followed was a protracted legal battle in the Karnataka High Court. It was a drain on our energy and time and created a huge opportunity loss. Then one day, our Chairman, who is also the promoter of the company asked us to exit the litigated building so that we can focus on the core business. We realized that in order to win a war, we may have to lose a battle. In the middle of all this I got married. I was initially apprehensive about the idea; work was extremely demanding and the PGSEM coursework also took its share of my time. But, I was wrong – it has helped more than hinder. Moving forward, we want to scale-up the level of operations and get a visible footprint in the market. We need to also decouple growth in the services business from its linear dependence on staff size. The best part of all this is that no two days is the same. Each day presents itself with new opportunities and challenges. I regularly see business and entrepreneurial myths being busted. There is the balancing act of matching personal and organizational objectives; the more aligned they are, the more the level of engagement. I sometimes wonder if there is such a thing as an entrepreneurial nirvana! Top
  • 10. PGSEM Newsletter Page 10 COMMITTEES COMMUNIQUÉ THIS QUARTER THAT WAS… Editors:  The third quarter of the academic year 2007-08 was filled with action.  The Student Affairs Council was reconstituted after the annual Peter G Karamen election. The details of the outgoing SAC representatives and the Akshat Kumar incoming SAC representatives may be found in the “Know your representatives” section of this newsletter.  The most important of all happenings as far as PGSEM is concerned was indeed the “CONVERGENZ”. Convergenz was a huge success in Special Contributions: multifarious ways. Read more about it in the section dedicated Abhinav Modi exclusively for it. We wish more of this kind of activities come up in the Sanjay K Khiyani days ahead.  The selections for the Students Exchange Programme for the academic Kaushik Rana year 2008-’09 commenced during the previous quarter. We wish them the best of luck during their exchange programme. We wish them all the best for their exchange programme.  Formalization of the elective committee, formation of common email id pgsem-ecom@iimb.ernet.in  Elective committee has started working with PGSEM office for scheduling purposes, to help minimize the conflicts keeping in mind Professor constraints  Vinod and Hemant took over the PGSEM elective website from Subodh and are managing the Q4 elective process.  The http://pgsem.net/ portal was launched. Kudos to the PGSEM-Web THE QUARTER AHEAD … for their great effort.  Yet another batch of PGSEM is graduating out. The Graduation dinner for the year 2007-’08 is planned to be conducted on March 23, 2008.  A week long Residential programme at IIM B Campus for the PGSEM students is being planned. Wait to hear from us.  Automating the elective scheduling process  Sessions for the 2007 batch regarding the elective selection process  Coming up with the elective calendar for next year We at SAC are waiting to  Plan to integrate moodle and NASA functionalities into the PGSEM.net portal. hear from you. Write to us  Discussion board and blogs are active in the PGSEM.net portal. Use it to make at your views heard. pgsem-sac@iimb.ernet.in  Talk by Tom Gillis scheduled to happen on March 9th, 2008.  A workshop on “Technology Trends in Banking” is planned to happen soon.  The FIAI is planning for a leadership workshop during the Summer Break. Top