Prakruti is an probiotic health drink. This product can be consumed by all age groups.

1. Prakruti- Natures Elixir
By Rajgopal Thyagarajan

2. Introduction
• The term probiotic was first introduced in
1983 by Werner Kollath.
• It referred to microorganisms that have effects
on the other microbes.
• The WHO defined probiotic as “Live micro
organisms which when administered in
adequate amounts confer a health benefit on
the host”.

3. What is Prakruti?
• Prakruti is a delicious probitotic drink that
contains more than 6 billion unique beneficial
bacteria called lacto bacillus cacci in every
bottle.
• This bacteria has more than 70 years of
scientific research to back its safety and
efficacy.
• Prakruti is a popular drink consumed by 10
million people.

4. Benefits
• Prakruti’s beneficial bacteria are resistant to
gastric juices and bile.
• They build immunity.
• They reach the intestine alive and suppress
the growth of harmful bacteria, interacting
with immune cells of the gut and helping it
function well.
• They ensure better absorption of nutrients

5. Prakruti’s information
Nutritional Information:
• Energy : 50Kcal
• Protein : 1gm
• Carbohydrates: 12gms
• Fat : 0.2gms
Ingredients:
Skimmed milk powder, water, sugar, lacto bacillus,
Natural identical flavors.
No added preservatives.

6. Flavors Available
• Classic natural
• Kesar Pista
• Strawberry
• Vanilla
• Chocolate
• Elaichi

7. Target Audience
• Prakruti is an all age group wonder.
• It can also be safely consumed by pregnant
women, heart patients and by people
suffering from hypertension.
• It can also be consumed by children who are
above the age of 3.

8. Prakruti’s USP
• No bloating
• No nausea
• Quick gastric emptying
• No belching
• No diarrhea in children
• No abdominal pains

9. Marketing Strategy
• Door to door marketing
• Leaflets/ Handouts/ flyers
• Cross promotions in fitness clubs
• Tie ups with nutrition consultants
• Availability in boutique food stores
• Brochure in maternity homes
• Awareness campaigns in schools and colleges

10. Advertisements
• Broadcast advertising- Radio jingles and TV
spots
• Direct marketing
• Local newspapers
• Cell phone advertising
• Out of home advertising
• Online advertising

11. Supply chain management
SCM is management of flow of goods. It
includes movement and storage of raw
material work in progress, new entry and
finished goods from point of origin to
destination
Prakruti’s flow chart :
• Raw material Suppliers: Titwala
• Manufacturing units : Nasik and
Ambernath
• Central Ware housing : Bhiwandi
• Distributors in Thane, Pune, Mumbai and
Gujarat
• Retailers : All leading departmental stores,
Mom and pop store, small kirana shops and
Brick and Mortar store.
• Consumer

12. Sales Promotion
• Discount Coupons for pack of 5
• Free trials
• Introductory discount for the first month of
subscription(minimum for 3 months; MOQ 25
pieces)
• For referrals additional 5% discount.

13. Branding
• The Brand Prakruti
• The alphabet P and the color green represent
multiple things from growth, purity, fertility
to feeling refreshed.
• The brand Prakruti stands for hope and well
being

14. Overview
• Prakruti’s growth is 20% YOY.
• We spend 5-6% of total revenue on
advertising.
• Business is about 10 crores.
• Soon Prakruti will be a listed company.
• Prakruti is looking for venture capitalists to
take it to a global level.

15. Thank You