1. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com

2. 1. Marketing Information System (MIS) consists of the following except: 2 People Equipment Information Procedures All of the above http://kavellana.blogspot.com

4. 1. Marketing Information System (MIS) consists of the following except: People Equipment Information Procedures All of the above 4 http://kavellana.blogspot.com

5. 2. Information needs: Facts Probes Numerical Figures Concrete Examples All of the above 5 http://kavellana.blogspot.com

6. Information needs probes 6 http://kavellana.blogspot.com

8. What information is needed for these decisions?

9. What information do you regularly get?

10. What special studies do you periodically request?

11. What information is needed but not given?

12. What 4 improvements are for the present MIS?7 http://kavellana.blogspot.com

13. 2. Information needs: Facts Probes Numerical Figures Concrete Examples All of the above 8 http://kavellana.blogspot.com

14. 3. What is considered Internal Records and Marketing Intelligence? Order-to-Payment Cycle Sales Information System Database/Warehousing/Data Mining Marketing Intelligence System All of the above 9 http://kavellana.blogspot.com

15. Internal Records and Marketing Intelligence Sales Information System Order-to-Payment Cycle Marketing Intelligence System Databases, Warehousing, Data Mining 10 http://kavellana.blogspot.com

16. 3. What is considered Internal Records and Marketing Intelligence? Order-to-Payment Cycle Sales Information System Database/Warehousing/Data Mining Marketing Intelligence System All of the above 11 http://kavellana.blogspot.com

17. 4. What is NOT a step in improving market intelligence? Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 12 http://kavellana.blogspot.com

18. Steps to Improve Marketing Intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Motivate channel members to share intelligence Train Sales Force to scan for developments Utilize government data resources Utilize government data resources Utilize government data resources Utilize government data resources Utilize a customer advisory panel Collect customer feedback online Collect customer feedback online Collect customer feedback online Purchase information Network externally Network externally 13 http://kavellana.blogspot.com

19. 4. What is NOT a step in improving market intelligence? Motivate channel members to share intelligence Utilize government data resources Collect customer feedback online Network externally None of the above 14 http://kavellana.blogspot.com

20. 5. What is NOT a source of competitive information? Independent customer goods and service review forums Distributor of sales agent feedback sites Customer complaint sites Public blogs Official business website 15 http://kavellana.blogspot.com

22. Distributor of sales agent feedback sites

23. Combination sites offering reviews and expert opinions

24. Customer complaint sites

25. Public blogs16 http://kavellana.blogspot.com

26. 5. What is NOT a source of competitive information? Independent customer goods and service review forums Distributor of sales agent feedback sites Customer complaint sites Public blogs Official business website 17 http://kavellana.blogspot.com

27. 6. One of the emerging trends in the business sector is an increase in _____ sector activity Private Public Same International None of the above 18 http://kavellana.blogspot.com

29. 6. One of the emerging trends in the business sector is an increase in _____ sector activity Private Public Same International None of the above 20 http://kavellana.blogspot.com

30. 7. Another emerging trend in the business sector is visible change in _____ landscape. Provider Market Supplier Consumer None of the above 21 http://kavellana.blogspot.com

32. 7. Another emerging trend in the business sector is visible change in _____ landscape. Provider Market Supplier Consumer None of the above 23 http://kavellana.blogspot.com

33. 8. Which is an environmental force shaping the business landscape? Demographic Technological Natural Socio-cultural All of the above 24 http://kavellana.blogspot.com

35. Political-Legal

36. Technological

37. Natural

38. Socio-cultural

39. Economic25 http://kavellana.blogspot.com

40. 8. Which is an environmental force shaping the business landscape? Demographic Technological Natural Socio-cultural All of the above 26 http://kavellana.blogspot.com

41. 9. Which is NOT a technological aspect included in shaping the business landscape? Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change None of the above 27 http://kavellana.blogspot.com

43. Pace of change

44. Opportunities for innovation

45. Varying R&D budgets

46. Increased regulation of change28 http://kavellana.blogspot.com

47. 9. Which is NOT a technological aspect included in shaping the business landscape? Pace of change Opportunities for innovation Varying R&D budgets Increased regulation of change None of the above 29 http://kavellana.blogspot.com

48. 10. Which is NOT a natural aspect included in shaping the business landscape? International support for scarce resources Shortage of raw materials Increased energy costs Anti-pollution measures Governmental protections 30 http://kavellana.blogspot.com

50. Shortage of raw materials

51. Increased energy costs

52. Anti-pollution measures

53. Governmental protections31 http://kavellana.blogspot.com

54. 10. Which is NOT a natural aspect included in shaping the business landscape? International support for scarce resources Shortage of raw materials Increased energy costs Anti-pollution measures Governmental protections 32 http://kavellana.blogspot.com

56. Understanding marketing trends and factors affecting dynamic change is an essential part of management.33 http://kavellana.blogspot.com

57. TOP 10 Learning Questions Ch 3: Gathering Information and Scanning the Environment Ma. Katrina S. Avellana April 2011 http://kavellana.blogspot.com