1. My design philosophy… Applying “my design experience” filter on borrowed wisdom from the industry & people around me…. Fit the user’s reality – Understand your user and the context involved. Tell stories – everyone gets them. Strive to keep the high level IA and flows simple – think templates; follow the 80-20 rule The details are your opportunity to engage and delight – think rich interactions, and use details to handle complexity, edge cases etc. Use patterns and standards to ensure consistencyand great experiences for your users (An added benefit is that it lets you and your users focus on what’s truly unique…) 1 2 3 4 5 See my work samples underlined by this philosophy

2. Fit your user’s reality - Spent a few hours in putting together a “sketch” persona which went a long way in orienting the product and UX discussion in the right direction, and in paving the way for innovative ideas.... 1 Designing for Ashley, 18 from San Jose, CA Where is Ashley spending her time? Factors affecting Ashley’s choices Ashley’s needs change over 4 years of college PP Led to innovativeconcepts…

3. Storytelling is a powerful design communication tool View Bill Pay 2 Used a multimedia vignette to illustrate the product concept and user experience for Bill Pay. It was a great technique to get my audience to focus on the big picture, without getting caught up in the details. Was more effective than either paper or interactive prototype when testing with users in early concept phases to get feedback and inform product investment choices.

4. Strive to keep IA and flows simple- think templates….X.com (developer platform)ROLE: UX Manager (Directed UX team) Design effort included complete IA for this new developer site, navigation, templates, new visual style and detailed app submission functionality. Successful rollout within very tight timelines. 3a

5. Short term rollout 3b Keep it simple sometimes isn’t simple to achieve. PayPalAppsROLE: UX Manager (Created long term vision and directed UX team for short term solution) When it wasn’t possible to implement the long term vision within the assigned timelines, the team had to re-think UX flows and short term UX strategy to release product. Long term vision

6. The details are your opportunity to engage and delightPayPal Button DesignerConvinced execs to addproject to roadmap as Priority 1 by illustrating the existing userpainpoints. Used aniterative design process to establish a balance between business goals and UX. Had to edit down someengaging user controls to make sure completion rates and time on task were not affected. 4

7. Use patterns and standards to drive consistency.Mobile Express CheckoutROLE: UX Manager (Directed UX team and external agency).Included interim smartphone standards for PayPal mobile team as a part of this effort to allow for consistency while mobile was incorporated into corporate brand guidelines. In the product UX, focus was on leveraging smartphone capabilities while respecting user familiarity with our web checkout experience. 5a

8. Publish external guidelines to drive consistency when external parties integrate with your products.Adaptive Payments Interface Guidelines ROLE: UX Manager (Created some of the guidelines, and directed external agency for final deliverable) 5b PayPal brand assets and usage Placement of PayPal brand assets and schematic flows to illustrate guidelines for developers using person to person payments model

9. The PayPal OpenID identity service allows you to login at partner sites using your PayPal.com account. Coordinated project efforts with other parallel work in progress efforts to ensure look and feel consistency.PayPal Identity ServicesROLE: UX Manager Personally Illustrated UX concepts at the beginning of this effort- UX illustration helped secure funding for this project in 2010. Final spec was created by another designer used “fresh off the press” standards to ensure conssitency.. 5c

10. 1 LED DESIGN REVIEW PROCESS Initiated, designed and led a peer review process for PayPal Global UED (1 year) Used sketching to communicate process to the larger team, in order to reinforce the informal and mentoring aspects of the details involved. Engaged UCD methodology to design this review process, beginning with interviews with designers and writers, and iterating the process based on constant feedback from the UED team. 2 3

11. PUBLICATION LINKSCan "Wow" be a Design Goal?Interactions magazine, ACM January 1, 2009Understanding "Wow" Reactions(Framework proposed)DPPI- 2009 (International Conference on Designing Pleasurable Products and Interfaces) October 14, 2009

12. Thanks for your interest.Contactkay.designer@yahoo.com