Guest lecture at the CCA Design MBA program. visual thinking and agile process = innovation. How can we bring in social engagement to fuel enterprise innovation? It's about harnessing emotion productively. Resources: http://bit.ly/visualthinker

4. Agenda
•The Innovation & Productivity Problem
•Introduction To Mindjet
•Why Care About Visual Thinking?
•Agile: Connecting Vision to Action

5. 96% Less Slides

6. Jascha Kaykas-Wolff
CMO, Mindjet
jascha@mindjet.com
@kaykas
fb.me/kaykas
linkedin.com/in/kaykas
marketingiteration.com

7. The Productivity & Innovation Problem

8. The Opportunity & Challenges

9. The Opportunity & Challenges

10. The Market Landscape

12. Who Is Mindjet?

13. MINDMAPPING

14. MINDMAPPING

15. MINDJET HISTORY
Accelerate
Business Model Shift
Subscription
1,000,000
Mobile Users
Begin
Business Model
Shift Subscription
600,000
Paid Users
2,000,000
Paid Users
1,000,000
Paid Users
Innovation
Management
Mobile
MindMapping
Extended To
Cloud
Project Managment
Teams

16. INNOVATION MANAGEMENT

17. MINDJET OVERVIEW

19. Why Care?

20. Why Care? Visual Thinking Drives Results
Organizes
Information
Easily
Gives
Context to
Relationships
Provides
Clarity

21. Why Care? Visual Thinking Drives Results
Almost 50% of your brain is focused on visual
processing.
And that’s according to research by David Van Essen. That’s a large part of your brain power going towards extracting information about the
world with your eyes.
People following directions with text and
illustrations do 323% better than people following
directions without illustrations.
W. Howard Levie and Richard Lentz reviewed the results of 55 experiments and found this to be true. It’s no wonder that countries all around the
world use simple images on sign posts to help motorists find their way.

22. Why Care? Visual Thinking Drives Results
Teams collaborating on a project use 10% less mental
resources and are a whole 8% more productive when
using visualization tools.
Not just as individuals, but also as teams! You can read about it in more detail here.
If information is displayed visually, individuals are
17% more productive and need to use 20% less
mental resources.
Our own scientific study, carried out by Mindlab International at The Sussex Innovation Centre, compared how office workers manage data with both
traditional and visual software. As we suspected, integrating visualisation into the way we manage and process information increases how efficient we
are.

23. Why Care? Visual Thinking Drives Results
Project management efficiency
improved by 20%; better view into
project information; improved online collaboration
among project stakeholders.
“We have identified time savings of about 20%
so far in our Management and Project
Management team, resulting in huge operating
costs savings. Mindjet enables us to collect
information and share it with all parties
involved.”
I would estimate that our Project meeting times have
been reduced by 40 to 60 percent. And because all
the thinking going on is being captured in real-time in
the interface, everything we do is completely
documented by the end of the meeting.

24. Why Care? Visual Thinking Drives Results
Con Ed's mind map was
recognized not only as
critical artifact coming
out of the 9/11 disaster,
but one that included an
aesthetic component as
well. In November
2011, David Hill
presented the map to
New York's Museum of
Modern Art (MOMA),
where it now resides in
its collection.

25. Connecting Visual Thinking To Operating

26. @kaykas
BUYER’S JOURNEY
Awareness
Consideration
Retention
SALES & MARKETING FUNNEL
Case Study: Strategy + Operations

27. @kaykas
Case Study: Strategy + Operations
SMASH THE WATERMELON

28. @kaykas
Case Study: Strategy + Operations
SMASH THE WATERMELON

29. Case Study: Strategy + Operations
29

30. Case Study: Strategy + Operations
Agile
Marketing
Manifesto

31. Case Marketing Programs
GTM -Study: Strategy + Operations
Strategy =
Actual

32. Case Marketing Programs
GTM -Study: Strategy + Operations
Clear communication of what is happening

33. @kaykas
Case Study: Strategy + Operations
• Create engaging
content
• Pay to promote it
• Extend reach with
tags/likes/shares
• Increase traffic back
to blog
Awareness

34. @kaykas
Case Study: Strategy + Operations
• 420% Increase in blog traffic
• 300% Increase in Facebook views
• 1200 Likes
• Over 800 Shares
• 1320% Increase in reach*
• 3100% Increase in impressions*
*Isolated effect of social advertising
Awareness

35. Takeaways

36. Take Aways
•The skills you are learning and refining here should be
cherished, nurtured and shared.
•Traditional business processes don’t work. Consider
agile methods, the missing link between visual planning
and execution.
•Businesses are trying to develop processes to innovate.
Visually driven processes will win. They connect the Path,
The Rider & The Elephant.