2. DNA FILMS
DNA films are a British film production company, that specialize
in British thrillers, comedies, and costume dramas.
Some of their productions include: 28 Weeks Later, The History
Boys, The Last King of Scotland, Love Actually, and Never Let Me
Go.
4. PRODUCTION
Never let me go was a DNA films and Film 4 co-production.
The benefits of co-production are:
1) Companies are able to access their partner’s market, or a third
market, essentially broadening it.
2) They also have the ability to share each other's financial
resources.
3) They have access to locations in each other’s country.
5. DISTRIBUTION
Never let me go was distributed by Fox Searchlight Pictures, and
was given limited release into four movie theatres in the US.
It was given full release in the UK.
To date, it has made $9.4 million dollars in the box office, and $1.4
million dollars on DVD release.
Due to the themes included in this film, I believe it was given
limited release in the US and full release in the UK because of the
relate ability to the different audiences.
6. CAST
Carey Mulligan – This actress starred in An Education, another Film 4
production of a similar nature. She was probably chosen on the basis that she
had shown a prior interest in the film, and was familiar with the type of role.
Andrew Garfield – I believe he was cast because he showed that his
attraction to the film came from its message and themes.
Keira Knightly – This actress is famous for starring in British costume dramas
and would attract the audience on the grounds of similarity. If people know that
she has been cast in a film, they could make an intelligent guess about what it
would entail.
7. MARKETING
The film was shown at the 54th London film festival, and the
2010 Toronto International film festival.
It received generally positive reviews from many high profile
critics, although when compared to the book by some critics,
many felt as though it didn't live up to expectation.