1. Behavioural Targeting
26 June 2008
Drew Spencer
Interactive Director
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2. What is it?
★ Wikipedia says: ‘Behavioural Targeting is a technique used by
online publishers and advertisers to increase the effectiveness of
their campaigns...Behavioural targeting uses information collected
on an individual's web-browsing behaviour, such as the pages they
have visited or the searches they have made, to select which
advertisements to display to that individual.’
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3. What it isn’t...
★ ‘Big Brother’
★ Behavioural targeting relies on:
★ Non-personally identifiable information
★ Opt-in
★ Permission-marketing
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4. How does it work?
★ By anonymously following someone’s interest, patterns, behaviours
so you can speak to them knowing they wish to be spoken to…..
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5. How does it work?
★ By anonymously following someone’s interest, patterns, behaviours
so you can speak to them knowing they wish to be spoken to…..
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6. How does it work?
★ By anonymously following someone’s interest, patterns, behaviours
so you can speak to them knowing they wish to be spoken to…..
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7. How MSN did it for music...
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8. How Boeing recruits Engineers
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9. What can you learn online about someone?
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10. Facebook alone tells us...
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11. How often do you use the internet for the following?

12. How often do you visit the following websites?

13. Thinking ‘outside the job boards’
★ Lifestyle sites
★ Handbag.com
★ Last.fm
★ Publisher sites
★ Telegraph, Guardian, Sun
★ Social networks
★ LinkedIn, Bebo, Facebook, MySpace
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