1. Emergency Public Information
&
Joint Information Centers
Presented by the
California Emergency Management Agency
Wednesday, April 13, 2011
2. Joint Information System
Police Fire
Animal Public Schools
Services Works
On the same
page City County State Feds
Your
name Hospitals Transit Airports
here
Private Military
Industry
Health
Dept
Wednesday, April 13, 2011
3. What’s the purpose?
It allows you to...
‣ Get the RIGHT information
‣ to the RIGHT people
‣ at the RIGHT time
‣ so they can make the RIGHT
decisions and act
Wednesday, April 13, 2011
5. Bene ts
‣ Consistent messaging
‣ Central working facility
‣ Single, recognized source for official
info
‣ Enhanced information sharing
‣ Pooled resources (staff and
equipment)
‣ Coordinated delivery of the message
Wednesday, April 13, 2011
6. Joint Information System
Emergency
Field PIO
Operations Center
JOINT
INFORMATION
CENTER
Incident Command News Organizations
Wednesday, April 13, 2011
7. JIC Structure
Incident Commander
EOC Director
Lead Information
Officer
Information Gathering & Information
Production Group Field Information Group
Dissemination Group
EOC / ICP Internal Dissemination Field Media
Research & Writing Media & Rapid Response V.I.P. Handlers
Audio Visual Brie ng Special Interest Groups
Info Analysis Media Telephone
Media Monitoring Online / Social Media
Wednesday, April 13, 2011
14. Science of Crisis Communication
What 17%
factors build
trust during 17%
a crisis?
Assessed
in rst 9-30
seconds
50%
17%
Competence & Expertise
Honesty / Openness
Listening / Caring / Empathy / Compassion
All Other Factors
Source: Dr. V Covello, Center for Change/Risk Communication
Wednesday, April 13, 2011
15. When people are
stressed or concerned
‣ Want to know that you care
before they care what you know.
‣ Have difficulty hearing,
understanding, and
remembering information.
‣ Focus most on what they hear
rst and last.
Wednesday, April 13, 2011
16. PIO Role & Function
‣ Inform the public
‣ Intermediary between your agency
and the public
‣ Clearinghouse for accurate info
‣ Earn public’s trust
‣ Develop working relationship
Wednesday, April 13, 2011