This is part of a presentation I made at SAP Insider. We also had a panel with Shell & SAP to discuss how an why they have made this journey.

1. Innovating to Real-Time Business
With SAP BI and HANA
Kurt Bilafer, Regional Vice President – Analytics, SAP Asia-Pacific Japan
SAPinsider, 3 September 2013

2. This session uses Pigeonhole Live for
interactive Q&A.
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SGY2VG
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3. What does it take to run better?

4. “The key is changing from an internal to a customer focus:
move beyond measuring ourselves only against internal
metrics …. start measuring ourselves against customerfocused metrics”

5. The real-time customer

6. Lenovo
US$30bn
27,000 staff in 70 countries
2006
2009 EDW Platform
Now with HANA
Reporting System
End-to-end Business
Analysis & corporate
reporting platform
20X faster
time to insight
Data mart linking >100 tables
Performance slow & usage low
Manage customers in a timeframe
that influences satisfaction
Manage supply in a timeframe that
optimizes consumption

7. Time to Insight
VISUALIZE
FAST PROCESS
LUMIRA
EMPOWER UTILIZATION
HANA
EMPOWER RESPONSIVENESS
ASK THE RIGHT QUESTION
ANALYZE
PREDICT
CHANGE THE FUTURE
DATA
CORE SYSTEMS: BASIS OF TRUTH
OTHER SOURCES: ENRICH & DISCOVER

8. Nomura Research Institute
Traffic data from 12,000 taxis in Japan
360 million data records
1 second search time (before HANA: several
minutes)
Real-time traffic routing:
•
Reduced energy & vehicle costs
•
Reduced transit times improves productivity
•
Social & environmental benefits
•
More money for taxi drivers

9. US$16bn
46,000 employees
1. Field sales force to time-pressured
physicians
• Drill down capability from 12 minutes to 15
seconds
2. Search unstructured customer feedback
data for complaint handling
• Up to 16,000 characters per record
• Filter comments to complaints – action for
customer service and for FDA

11. Innovating the real-time business
with SAP BusinessObjects BI and SAP HANA
Steve Mutch
Manager, BI Centre of Excellence
Shell International
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12. Innovating the real-time business
with SAP BusinessObjects BI and SAP HANA
Manik Narayan Saha
CIO SAP Asia-Pacific-Japan
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13. Thank You!