So, I Created a Profile, Now What? (Social Media 101 for Fundraisers)

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Kate Bladow

A presentation with Kevin Griffin Moreno for the Association of Fundraising Professionals in April 2012.

Empresariales Tecnología Noticias y política

Some Examples

Quick Stats Vocabulary
> 845M monthly Profiles
active users Pages
Groups
> 425M daily active Friends
users

(December 2011)

Facebook Tips
1. “Friend” judiciously
2. Know your audience
3. Update regularly
4. Don’t over-share
5. Keep it interesting
6. Reply to comments
7. Feel free to ignore
8. Use privacy settings

Quick Stats Vocabulary
> 100M monthly Tweets
active users Retweets
> 50M daily active Lists
users Followers
> 400M unique
visitors per month

(September 2011)

Quick Stats Vocabulary
> 150M members Profiles
Contacts
• Almost 4.2 billion Companies
searches in 2010 Groups

(February 2012)

Quick Stats Vocabulary
> 2 billion videos Channels
streamed daily
Uploads
Playlists
• 100 million unique
visitors monthly

(April 2012)

Blogging
Quick Stats Vocabulary
> 181 million blogs Posts
Comments
• Mostly well RSS Feeds
educated women, News Reader
18-34

(March 2012)

The Process
Set a
goal

Collect
Reflect
baseline
& revise
data

Evaluate Try it

General Tips
• Start small.
• Be present and engaged.
• Watch what other people do and then figure
out your style.
• Mix personal and professional. Or don't.
• No one knows what their first post should
be. Just post something and get it over with.

General Tips
• Make it a good habit.
• Be a person & remember that people are on
the other side.
• Post what you want, but be ready to live
with the consequences.
• Combine your online and offline networking
for the greatest impact.

Resources
• Idealware - http://idealware.org/
• TechSoup - http://www.techsoup.org/
• NTEN - http://www.nten.org/

• Tech & Social Change Baltimore -
http://www.meetup.com/Tech-Social-Change-Baltimore/

Contact Information
Kate Bladow
Founder & Strategist
Powered Pursuits
kbladow@poweredpursuits.com
(406) 431-5597

Kevin Griffin Moreno
Senior Program Officer
Baltimore Community Foundation
410-332-4172, ext. 147
kmoreno@bcf.org

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So, I Created a Profile, Now What? (Social Media 101 for Fundraisers)

1. Social Media 101 for Fundraisers

2. We All Network

3. But Now It Doesn’t Just Look Like…

4. It Also Looks Like…

5. Some Examples Quick Stats Vocabulary > 845M monthly Profiles active users Pages Groups > 425M daily active Friends users (December 2011)

7. Facebook Tips 1. “Friend” judiciously 2. Know your audience 3. Update regularly 4. Don’t over-share 5. Keep it interesting 6. Reply to comments 7. Feel free to ignore 8. Use privacy settings

8. Quick Stats Vocabulary > 100M monthly Tweets active users Retweets > 50M daily active Lists users Followers > 400M unique visitors per month (September 2011)

10. Quick Stats Vocabulary > 150M members Profiles Contacts • Almost 4.2 billion Companies searches in 2010 Groups (February 2012)

11.

12. Quick Stats Vocabulary > 2 billion videos Channels streamed daily Uploads Playlists • 100 million unique visitors monthly (April 2012)

13.

14. Blogging Quick Stats Vocabulary > 181 million blogs Posts Comments • Mostly well RSS Feeds educated women, News Reader 18-34 (March 2012)

15.

16. Listen First!

17. Listening Demo

18. The Process Set a goal Collect Reflect baseline & revise data Evaluate Try it

19. General Tips • Start small. • Be present and engaged. • Watch what other people do and then figure out your style. • Mix personal and professional. Or don't. • No one knows what their first post should be. Just post something and get it over with.

20. General Tips • Make it a good habit. • Be a person & remember that people are on the other side. • Post what you want, but be ready to live with the consequences. • Combine your online and offline networking for the greatest impact.

21. Resources • Idealware - http://idealware.org/ • TechSoup - http://www.techsoup.org/ • NTEN - http://www.nten.org/ • Tech & Social Change Baltimore - http://www.meetup.com/Tech-Social-Change-Baltimore/

22. Contact Information Kate Bladow Founder & Strategist Powered Pursuits kbladow@poweredpursuits.com (406) 431-5597 Kevin Griffin Moreno Senior Program Officer Baltimore Community Foundation 410-332-4172, ext. 147 kmoreno@bcf.org

So, I Created a Profile, Now What? (Social Media 101 for Fundraisers)

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So, I Created a Profile, Now What? (Social Media 101 for Fundraisers)