Enviar búsqueda
Cargar
SXSW 2014 Preview: WHAT THE F@*% IS CONTEXT MARKETING?
•
4 recomendaciones
•
2,109 vistas
Kipp Bodnar
Seguir
This is a preview of my submitted SXSW Interactive proposal on Context Marketing.
Leer menos
Leer más
Tecnología
Empresariales
Denunciar
Compartir
Denunciar
Compartir
1 de 13
Recomendados
TMC Category Growth Drivers
TMC Category Growth Drivers
Nombre Apellidos
Team Detroit's SXSW Marketing as a Service Panel
Team Detroit's SXSW Marketing as a Service Panel
Tony Vecchiato
Category management-mastery the-key-to-growth-category-management-association...
Category management-mastery the-key-to-growth-category-management-association...
Aidelisa Gutierrez
Brand Plan Workshop
Brand Plan Workshop
Beloved Brands Inc.
How to: Find, Hire, and Manage Inbound Marketers
How to: Find, Hire, and Manage Inbound Marketers
Kipp Bodnar
SXSW Social Conversion Preview
SXSW Social Conversion Preview
Kipp Bodnar
Generating and Tracking Leads With Social Media
Generating and Tracking Leads With Social Media
Kipp Bodnar
Social Media For Wineries
Social Media For Wineries
Kipp Bodnar
Recomendados
TMC Category Growth Drivers
TMC Category Growth Drivers
Nombre Apellidos
Team Detroit's SXSW Marketing as a Service Panel
Team Detroit's SXSW Marketing as a Service Panel
Tony Vecchiato
Category management-mastery the-key-to-growth-category-management-association...
Category management-mastery the-key-to-growth-category-management-association...
Aidelisa Gutierrez
Brand Plan Workshop
Brand Plan Workshop
Beloved Brands Inc.
How to: Find, Hire, and Manage Inbound Marketers
How to: Find, Hire, and Manage Inbound Marketers
Kipp Bodnar
SXSW Social Conversion Preview
SXSW Social Conversion Preview
Kipp Bodnar
Generating and Tracking Leads With Social Media
Generating and Tracking Leads With Social Media
Kipp Bodnar
Social Media For Wineries
Social Media For Wineries
Kipp Bodnar
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
Khem
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
wesley chun
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
The Digital Insurer
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Más contenido relacionado
Último
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
Anna Loughnan Colquhoun
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
Khem
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Andrey Devyatkin
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
apidays
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
Dropbox
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Product Anonymous
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Miguel Araújo
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
apidays
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Deepika Singh
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
wesley chun
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
panagenda
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
?#DUbAI#??##{{(☎️+971_581248768%)**%*]'#abortion pills for sale in dubai@
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Remote DBA Services
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
The Digital Insurer
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
Zilliz
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Igalia
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
sudhanshuwaghmare1
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
ThousandEyes
Último
(20)
Data Cloud, More than a CDP by Matt Robison
Data Cloud, More than a CDP by Matt Robison
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
TrustArc Webinar - Stay Ahead of US State Data Privacy Law Developments
Real Time Object Detection Using Open CV
Real Time Object Detection Using Open CV
AWS Community Day CPH - Three problems of Terraform
AWS Community Day CPH - Three problems of Terraform
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
Apidays New York 2024 - The Good, the Bad and the Governed by David O'Neill, ...
DBX First Quarter 2024 Investor Presentation
DBX First Quarter 2024 Investor Presentation
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
ProductAnonymous-April2024-WinProductDiscovery-MelissaKlemke
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Mastering MySQL Database Architecture: Deep Dive into MySQL Shell and MySQL R...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Apidays Singapore 2024 - Building Digital Trust in a Digital Economy by Veron...
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Navi Mumbai Call Girls 🥰 8617370543 Service Offer VIP Hot Model
Automating Google Workspace (GWS) & more with Apps Script
Automating Google Workspace (GWS) & more with Apps Script
Why Teams call analytics are critical to your entire business
Why Teams call analytics are critical to your entire business
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
+971581248768>> SAFE AND ORIGINAL ABORTION PILLS FOR SALE IN DUBAI AND ABUDHA...
Strategies for Landing an Oracle DBA Job as a Fresher
Strategies for Landing an Oracle DBA Job as a Fresher
Manulife - Insurer Transformation Award 2024
Manulife - Insurer Transformation Award 2024
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
"I see eyes in my soup": How Delivery Hero implemented the safety system for ...
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
TrustArc Webinar - Unlock the Power of AI-Driven Data Discovery
A Year of the Servo Reboot: Where Are We Now?
A Year of the Servo Reboot: Where Are We Now?
Boost Fertility New Invention Ups Success Rates.pdf
Boost Fertility New Invention Ups Success Rates.pdf
How to Troubleshoot Apps for the Modern Connected Worker
How to Troubleshoot Apps for the Modern Connected Worker
Destacado
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Marius Sescu
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Expeed Software
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
Pixeldarts
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
ThinkNow
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
marketingartwork
Skeleton Culture Code
Skeleton Culture Code
Skeleton Technologies
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Neil Kimberley
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
contently
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Albert Qian
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Kurio // The Social Media Age(ncy)
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
Search Engine Journal
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
SpeakerHub
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Tessa Mero
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Lily Ray
How to have difficult conversations
How to have difficult conversations
Rajiv Jayarajah, MAppComm, ACC
Introduction to Data Science
Introduction to Data Science
Christy Abraham Joy
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
Vit Horky
The six step guide to practical project management
The six step guide to practical project management
MindGenius
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
RachelPearson36
Destacado
(20)
2024 State of Marketing Report – by Hubspot
2024 State of Marketing Report – by Hubspot
Everything You Need To Know About ChatGPT
Everything You Need To Know About ChatGPT
Product Design Trends in 2024 | Teenage Engineerings
Product Design Trends in 2024 | Teenage Engineerings
How Race, Age and Gender Shape Attitudes Towards Mental Health
How Race, Age and Gender Shape Attitudes Towards Mental Health
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
AI Trends in Creative Operations 2024 by Artwork Flow.pdf
Skeleton Culture Code
Skeleton Culture Code
PEPSICO Presentation to CAGNY Conference Feb 2024
PEPSICO Presentation to CAGNY Conference Feb 2024
Content Methodology: A Best Practices Report (Webinar)
Content Methodology: A Best Practices Report (Webinar)
How to Prepare For a Successful Job Search for 2024
How to Prepare For a Successful Job Search for 2024
Social Media Marketing Trends 2024 // The Global Indie Insights
Social Media Marketing Trends 2024 // The Global Indie Insights
Trends In Paid Search: Navigating The Digital Landscape In 2024
Trends In Paid Search: Navigating The Digital Landscape In 2024
5 Public speaking tips from TED - Visualized summary
5 Public speaking tips from TED - Visualized summary
ChatGPT and the Future of Work - Clark Boyd
ChatGPT and the Future of Work - Clark Boyd
Getting into the tech field. what next
Getting into the tech field. what next
Google's Just Not That Into You: Understanding Core Updates & Search Intent
Google's Just Not That Into You: Understanding Core Updates & Search Intent
How to have difficult conversations
How to have difficult conversations
Introduction to Data Science
Introduction to Data Science
Time Management & Productivity - Best Practices
Time Management & Productivity - Best Practices
The six step guide to practical project management
The six step guide to practical project management
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
Beginners Guide to TikTok for Search - Rachel Pearson - We are Tilt __ Bright...
SXSW 2014 Preview: WHAT THE F@*% IS CONTEXT MARKETING?
1.
#inbound2013 SXSW Preview: WHAT THE
F@*% IS CONTEXT MARKETING? Kipp Bodnar, Director of Marketing, HubSpot
2.
I am a
Trivia Junkie. @kippbodnar KIPP BODNAR
3.
#inbound2013 “CONTEXT MARKETING RESPECTS THE HABITS, GOALS
AND DEVICES OF PEOPLE.”- @KIPPBODNAR
4.
Non-Contextual Marketing Is Death
By 1,000 Clicks
5.
WHAT IS A KEYWORD? DISHWASHER MARKETING Soon
your dishwasher will order soap for you and give you the repair company’s phone number.
6.
Context Isn't A
Feature It Is A Mindset
7.
PERSPECTIVE: Consumer/ Prospect Most Marketer’s Today
Use A Narrow Context Marketing Strategy
8.
75% of Marketers believe
real-time personalization is very important. Source: Direct Marketing Association
9.
97% of Marketers believe personalization
of email is important. Source: Direct Marketing Association
10.
The Narrow Context
Marketing Strategy Email Marketing Relevant List Segment Dynamic Subject Line Dynamic CTA Dynamic Body Copy
11.
PERSPECTIVE: Consumer/ Prospect A Cross-Channel Strategy
Is The Secret To Context Marketing
12.
29% of Marketers personalize across
marketing channels Source: Direct Marketing Association
13.
The Broad Context
Marketing Strategy Dynamic Email Content Personalized Social Media Engagement Dynamic Website Images and Copy Personas Personalized Landing Pages Mobile Optimized
Notas del editor
Content Level – Image Text Orientation 1
Content Level – Image Text Orientation 1
Content Level – Image Text Orientation 3
Content Level – Image Text Orientation 3