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Reputation At Risk Brisbane2010

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Profitable Hospitality
Profitable Hospitality
EducaciónTecnologíaDiseño
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Reputation Managing Online Feedback about your Restaurant, Cafe, Hotel, Club with Ken Burgin ProfitableHospitality.com at Risk
What we want online…
What we fear!
How easy it is to post negative video online...
 
Now everyone’s a food critic!
Monitor Government Sites…in Queensland?
The Name & Shame register is easily accessed on iPhone
“ Online disinhibition effect” Definition: people online are more focused on themselves and their emotions
Likelihood... Consequence... Assess the Risk... Almost Certain Likely Possible Unlikely Rare Catastrophe Major Moderate Minor Inisignificant
Monitor mention of your name and others on the web…
 
Monitor Twitter with relevant tools
 
www.eatability.com.au
 
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Give people a chance to comment…
Many of the comments will be positive!
Dominate Google’s Page #1
 
 
 
Get listed… www.eatability.com.au www.truelocal.com.au
 
www.menulog.com.au www.lifestylefood.com.au
Make it easier to complain...
Regular online surveys... www.SurveyMonkey.com How reliable is your Mystery Customer Survey?
Manage YOUR profile…
 
Add your CV to Linkedin.com – this ensures that a Google search for your name will come up the way you want it to!
[object Object]
Thank You! Ken Burgin www.ProfitableHospitality.com

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Reputation At Risk Brisbane2010